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Some ezine article links are indeed followed.  This can cause problems, because some websites can have, say 9 nofollowed links from ezine article pages and then the 10th is followed.  As such, many people miss those. That's great that your article marketing didn't hurt you, but this is exactly the type of link that can hurt others in the eyes of Penguin. Adam, it's good that you got the articles removed.  You may also want to do a search for the text of these articles in case someone has taken them and republished them as these will be unnatural links too. If you do find additional article links that you can't get removed, just disavow them.  Make sure you do so at the domain level.

Hi Richard. One thing you could do is run a PPC campaign directed at this page using only Company Name branded terms (thus helping with a low CPC) and split test all the different titles you're considering. This way you'll find one that gits your needs as well as one that generates the best CTR based on your tests. Cheers!

This seems like something that's a little beyond the scale of an app. SitePoint did a great breakdown of the whole ecosystem of page rending here: http://www.sitepoint.com/optimizing-critical-rendering-path/ that details the steps to go through regarding loading pages as quickly as possible. That said, a CDN like Cloudflare would be better suited to the task: https://www.cloudflare.com/features-optimizer. Cheers!

Yup.

Thanks Ryan - Great answer! Luckily we are already taking advantage of Google's mobile-friendly tools, analytics and GWT.

Thanks Rick, you just answered my question on how long it will take to update!

Ideally the value and trust associated with the domain and desktop version of a site should carry over into the mobile version once the hurdle of having a mobile version that Google accepts is met. Of course this is the "ideal" situation and there can be lots of little hiccups along the way. In general terms though, if the site is responsive, on the same URLs, and and loading quickly across devices it should perform similar to desktop.

I believe that this is going to be such a tiny tiny benefit that it might move you up from position 998 to 997, but if you are in the top 30 positions in the SERPs it will have zero impact. It is also possible that the longer your description, the smaller the impact on any keyword. I would invest my time in short, hot descriptions that elicit clicks.

You can list all 5 addresses on your contact page, but you should consider creating local landing pages if you serve customers at each location. See the following for some best practices. http://moz.com/blog/local-landing-pages-guide http://www.localvisibilitysystem.com/2013/04/30/16-ways-to-create-unique-local-content-for-cities-where-you-want-to-rank/ As for your second question, if you want to drive traffic through local search, you definitely want to clean up local business citations.

Two's company, three's a crowd. Getting third-party connections to always play nice can be aggravating from time to time. Hopefully it gets cleaned up for you soon Ruben. Cheers!

I should clarify, I'm not saying don't make a stripped down mobile version, in fact I agree it may be a great idea. I also think setting it up to meet the standards as outlined in the post is the best way to do it. I think it is a better idea than using a conversion to mobile service, if you have to make a choice. Basically, the sooner you can meet the mobile standards the better! At the same time, if it is going to cause you to make a bad decision/put out a product that isn't finished or potentially hinder the overall progress of your website, then I think it isn't worth the rush. As pointed out below, take your top pages and really hit those hard, make sure those are up to par and move on from there. I think the hesitance you are reading in my post is the importance of "measure twice cut once in" and taking every single possible outcome into account.

Alick & IssueTrack are right on point regarding ad copy. The reason no one has automated ad copy or adwords management yet (to complete non-human interaction automation) is because it generates zero results. If you're looking to be very hands off with the account, you should set your expectations now that it's not going to do what you want it to do. I think what you're primarily seeking are the Google Product Listing Ads. After your one time setup you shouldn't have to edit them again, but they need to be managed on an ongoing basis by a human with the knowledge of how to make them profitable and generate the volume you need. Each time you update your product feed in the Google Merchant account, it will be translated into your ads - but that doesn't mean your bids have decreased with trending amounts of merch on hand.  And when you add new products, your ads won't auto-populate. I would recommend github for finding a developer if you still want to continue on with this course of action. I haven't tried it, but I think that an API would be better than a script for what you think you want to accomplish.

This may help: http://searchenginewatch.com/sew/how-to/2360254/is-that-directory-link-unnatural I often see people going crazy disavowing directory links that are actually good, valid citations.  When trying to decide whether a directory is good, I'll ask the following questions: -Is there any chance I'd get some clients to me from this directory? -Would I still want a link here if nofollowed? -Is this a valid industry directory or just one that is set up to link out? -Does the directory allow you to control your anchor text? (That's usually a bad sign)

Ryan and Ruth, Thanks for your answer, indeed lowering the number of keywords to the "broader" ones is a really good option. I'll try AuthorityLabs. Meny thanks

Great answer. It makes it clear for us, concerning the tests you made it is useful for us, as we were worried about same issues. We will anyway work in providing every static page which loads first a good dynamic content rather than just a paragraph of 400 characters. But a bit by a bit. Thank you!