Cross-linking for mobile SEO
-
Hi everyone!
I am having a hard time finding information about weather to/how to apply internal seo linking to mobile versions of sites.
We decided to go with dynamic serving with user agent detection. Our desktop site has a quite heavy seo-internal-cross-linking.
As I understand, for mobile we should simplify and focus on usability, so get rid of unnecessary links. But I have a doubt about weather removing this part of the web structure can hurt our SEO.
Do Google mobile bots look at and rank mobile versions of pages from scratch or do they use what they know about the site and the site's structure from its desktop version?
-
Ideally the value and trust associated with the domain and desktop version of a site should carry over into the mobile version once the hurdle of having a mobile version that Google accepts is met. Of course this is the "ideal" situation and there can be lots of little hiccups along the way. In general terms though, if the site is responsive, on the same URLs, and and loading quickly across devices it should perform similar to desktop.