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Correct, the "end of chain" is what you want to rank.

Do not change the URLs unless necessary. The URLs you've described above are perfectly fine. Look at Amazon's URLs to see that it is absolutely OK to not have /product-name-here style URLs.

Would you recommend using the pdf as lead gen where people need to enter their email address and name to download it I would not do that. If you put it on a pdf and require email to see it, the number of people who actually see it will be fractional.  If I was an "influencer" I would not tell my tribe... "hey, check this out!" if they have to give up an email to see it.  They will not appreciate that and will be hesitant to go see stuff that I recommend in the future. Influencers get "hey, look at this!" emails three times a day.  So if you are going to solicit them you better have something that is better than freeking awesome, OMG! That's the best I have ever seen!.   So, the first thing that I would do is, revisit the article and see if I can improve the text and kick it up three notches with great photos, images, maps, graphs, downloadable spread sheets pre-loaded for their data, links to relevant documents, sources where they can get the supplies that they need.  Have the courage to link to documents that are superior to yours for different aspects of the topic.  If this document isn't good enough to drop everybody's jaws then the effectiveness of it for your purpose is fractional. Now that you have that make sure that your most important audience doesn't miss it.  I would give it away for free, and promote it on my own website so everyone who visits can't miss seeing my ads for it.  It would be on my website and promoted by obvious banner ads, and headline ads to it on every page of the website.  Do the same on your Facebook page and on every social presence that you currently use.  Invite your tribe to share it with their friends, colleagues,  employees, suppliers, customers, family, pets and enemies (the content should be good enough that they do this spontaneously, but suggest this as a trigger).  Have obvious share buttons on the page for easy use and as another trigger.   If you have a news letter, a news feed, or other method of communicating with your own tribe, send them a really short message that will get them to your website to see this.  Have smaller, less vigorous promos that you can include at the bottom of routine email messages, receipts, packing slips, swag and other small items/documents that you spread in the normal course of business. Now that you have notified your tribe you can go to work on the influencers, who is each worth similar, but customized efforts.

Howdy businessowner, If you're targeting low competition/long-tailed keywords, you shouldn't have a problem ranking. However, if you're trying to obtain the number 1 spot I'd recommend looking for several link opportunities that would be easy for you to obtain. Having even just a handful of links to a page can really boost it up. Good luck, I look forward to hearing what happens.

Hey Joe, I'd be careful of this, myself. Google is very specific about not wanting redirecting phone numbers. The guidelines state: Website & Phone Provide a phone number that connects to your individual business location as directly as possible, and provide one website that represents your individual business location. Use a local phone number instead of central, call center helpline number whenever possible. Do not provide phone numbers or URLs that redirect or "refer" users to landing pages or phone numbers other than those of the actual business, including pages created on social media sites.

There's basically two ways to look at it and John is right - testing is key. Getting new business is critical obviously and if they're not yet bidding on your brand then I'd focus there BUT it's worse to pay for that first click and then lose the visitor when they find a competitor on the second query.  So if your competitors are bidding on your brand you need to grab it, the cost per click is less and you can't afford to lose the conversion after you're paid for the first click but you of course don't want to use some of the limited budget on a second click if you could have had it organically. Then there comes the discussion over the cost to monitor competitor activities vs the cost of just bidding on the brand.  If it costs more to manage it and monitor then just bidding would be the way to go obviously. Worse case you can test bidding on your brand and monitor the assisted conversions to see how that works out for you.

Hi Mirko Obkircher, Many thanks for a detailed response. Its very much appreciated

Hi Donford, Excuse the delay. We have been very busy but we are working on updating our .htaccess file. Thank you for the quick response. We will let you know if it resolves our issues.

Hey the SeachLove video I said you should see but must join Distilled U membership has a free slideshare deck. http://www.slideshare.net/DistilledSEO/content-strategy-framework (This SeachLove conference changed the way my company makes content I really think everyone should see it.) https://www.distilled.net/resources/videos/mark-johnstone-britt-klontz-and-kyra-kuik Tom

Hi Kashif, Following this structure should get it done. RewriteRule ^subdirectory/(.*)$ /anotherdirectory/$1 [R=301,NC,L] For your example it would be like RewriteRule ^FolderA/FolderB/(.*)$ /FolderA/FolderC/FolderB/$1 [R=301,NC,L] For less then 100 redirects it "may" also be prudent to do them individually. I say this because it makes it very obvious what is going on if you ever need to edit it again. I would use Excel or OpenOffice to create a spreadsheet then just concatenate the cells together, following this example; Redirect 301 /path/to-old-url    https://www.mydomain.com/path/to-new-url Ref site: http://coolestguidesontheplanet.com/redirecting-a-web-folder-directory-to-another-in-htaccess/ Hope this helps, Don

Everett, thanks a lot.  Finally there was an update of the module we used for generating the code that resolved the problem. Cant say what they changed.

Thanks will

Thanks for your in-depth explanation. Siteliner shows: Duplicate Content: 24% Common Content: 58% Unique Content: 19% We will probably opt-in on the first strategy

Hey Don, Thank you so much! I will definitely give these a go, I tried the google way, and only came up with a lot of forums that were dated back in 2010, seems tricky trying to find something for psychic readings unless I'm looking in all the wrong places. I'll check the backlink profiles of my competitors and see where they're at! Thanks again

Tough question, but each category usually has a niche data provider for a field. ie a Data company that is a specialists in shopping centre traffic for Landlords. Am based in Australia, and for a generalist our clients use a http://www.experian.com.au/  That said there is likely a niche data analyst type company particular to your area. Hope that assists.

Hi Rand - thanks for replying! Ok I'll do so. I already put 301 redirect in the .htaccess file but I will use the disavow tool to be sure. Cheers Marc

I love the answers you've already gotten, and as I so frequently do, I recommend checking out Cyrus Shepard's "Keywords to Concepts" to get an understanding of how topical search works. Yes, the keywords you've brainstormed may individually have low search volume, but you may find there's a lot of potential organic traffic outside of those terms.

Any response will be appropriated. I started a new project for a rent a car company in Albania. https://www.albaniaonline.org/     And how about should I bay back links from freelancer or not? Thanks