Google showing in snippets last individual rating instead of aggregate rating

[lcourse]

the product pages of my ecommerce site contain schema markup. 
according to rich snippet tool from google all looks fine and properly formatted
however in the SERP google shows the last rating in the snippet instead of the aggregate rating.

any idea how to show the aggregate ratings?

URL: https://www.humidordiscount.co.uk/adorini-triest-deluxe-rosewood-humidor

below extract of schema code as recognized by the rich snippet tool:

• Product

• name:adorini Triest Deluxe Rosewood Humidor

• image:https://www.humidordiscount.co.uk/952-large_atch/adorini-triest-deluxe-rosewood-humidor.jpg

• description:High-quality multiple .....

• brand [Organization]:

• name:Adorini

• offers [Offer]:

• price:141

• priceCurrency:GBP

• availability:http://schema.org/InStock

• aggregateRating [AggregateRating]:

• worstRating:1

• ratingValue:4.5

• bestRating:5

• ratingCount:460

• review [Review]:

• description:It 's my first ....

• reviewRating [Rating]:

• ratingValue:4

• worstRating:1

• bestRating:5

• author [Thing]:

• name:Alessandro M

• review [Review]:

• description:excellent ...

• reviewRating [Rating]:

• ratingValue:5

• worstRating:1

• bestRating:5

[VERBInteractive]

Hi Icourse,

The issue seems to be that because you offer the individual reviews in the schema, the crawler sees the most recent review in the Search Results. I would suggest removing the schema markup on the individual reviews but keep it on the aggregated rating content.

As an example if you look at http://www.microdatagenerator.com/aggregate-rating-schema-generator/ in Google schema testing tool it only has an aggregated review data and that is the only thing to show up in a search for the page, try a site search site:www.microdatagenerator.com/aggregate-rating-schema-generator/ in google.

Good luck and let me know if this results in what you were hoping for.

lcourse

[lcourse]

Thanks.

I have unmarked the individual reviews according to your suggestion and I am waiting now for google to update the page.

[lcourse]

google updated the page. 
Unfortunately it did not have the desired effect.
Rating snippets now disappeared completely. 
Price and stock are still showing in the snippet.

[VERBInteractive]

Odd, did your meta description always have the rating in it? or was this a new addition after you lost the rating microdata in the search results? If this is old, it might explain why the microdata is not displaying.

[Everett]

iCourse,

That's unfortunate. I tested the humidor product page in Google's Structured Data Testing Tool and the product schema does include the aggregate rating markup.

Google doesn't always show rich snippets just because you have the right code. Other factors come into play, including the relative trust they have in the website as a whole, and the page specifically. However, you had them for the review markup before so I would advise adding the review markup to the page, and putting the aggregate rating Schema markup in the HTML header area using JSON-LD, as described here:

https://builtvisible.com/micro-data-schema-org-guide-generating-rich-snippets/

It would look something like this:

There appears to be two errors in your video markup related to a missing video thumbnail and upload date, but that's a separate issue.

[lcourse]

Everett, thanks a lot. 
Finally there was an update of the module we used for generating the code that resolved the problem. Cant say what they changed.