Google Ecommerce Tracking

[TimHolmes]

Hey all,

I have GTM set up on a site and I am trying to enable the Ecommerce tracking functionality.

My problem is this, I have access to the basket variables all they way through the checkout funnel to the payment page, but they are then lost on the payment completed page. Does anyone know how I can pass the value of the basket across to the payment completed page so I can mark the transaction completed with an actual value present. I cannot post hidden input fields or change the url get variables as the third party system that us used fails.

I have thought maybe javascript calls, but not managed to get to work as yet. Can the Google session pass and hold them in the cookies that are set?

Any help greatly appreciated.

Cheers

Tim

[BlueprintMarketing]

Your transactional tag needs to fire on {{event}} equals transactionComplete. This way you’ll be 100 % certain that the data is in dataLayer by the time the tag fires, because the trigger event is pushed at the same times as the transactional data!

dataLayer.push({

'ecommerce': {
'currencyCode': 'EUR', // Local currency, type string
'impressions': [
{
'name': 'Triblend Android T-Shirt', // Name, type string
'id': '12345', // ID, type string
'price': '15.25', // Price, type string
'brand': 'Google', // Brand, type string
'category': 'Apparel', // Category, type string
'variant': 'Gray', // Variant, type string
'list': 'Search Results', // List, type string
'position': 1 // Position, type number
...

https://www.savio.no/analytics/easier-enhanced-ecommerce-product-promo-tracking

dataLayer.push({
'ecommerce' : {
'purchase' : {
'actionField' : , // WRONG! This key requires a value
...
});
dataLayer.push({
'ecommerce' : {
'purchase' : {
'actionField' : '', // BETTER!
...
});

For example, if you’re using a Custom HTML Tag to build your eCommerce dataLayer, add an ‘event’ push in there, which you’ll then use as the firing rule for your transactional tags:

case 'cart': // Track Add to Cart clicks
dataLayer.push({'event':'addToCart',
'ecommerce':{
'add':{'actionField':{'list':pid.list},
'products': [{
'name':pid.name,
....code................
'dimension1':pid.dimension1, // Discount in percent
'metric1':pid.discount // Discount amount
}]}}});
..........more code......................

http://www.simoahava.com/analytics/track-content-enhanced-ecommerce/

http://www.simoahava.com/analytics/enhanced-ecommerce-tips-and-learnings/

https://www.savio.no/analytics/easier-enhanced-ecommerce-product-promo-tracking

OoCXsuk.png

[DmitriiK]

Hi there.

It seems like you need to look into Enhance Ecommerce tracking from GA.

Here is the link: https://developers.google.com/analytics/devguides/collection/analyticsjs/enhanced-ecommerce

Hope it helps.

[TimHolmes]

Cheers Guys, i've looked into the methods before, just always struggled integrating into the sites poor architecture. Will try again. Much appreciated.

Tim

[TimHolmes]

Cheers Tom, this does look like what I am after - will feedback if I get it going

[BlueprintMarketing]

Hi Tim,

I am happy I could be of help. I ran into a similar issue and that was the fix it was good timing.

Let me know if there's anything else I can do.

All the best,

Tom