Latest Questions
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Editing Keywords in Moz Keyword Tracking Under Campaigns
ok, but you relaize when u add KW via a list it does not give you options
Other Research Tools | | ScottImageWorks0 -
Updating Publishing Date on Blog Posts
Short answer is no, it would not have a negative effect. The big issue is this: WILL THE URL CHANGE if you update and republish? Hopefully, you have a FLAT URL STRUCTURE that doesn't have dates in the URL. That way you can update your best content (maybe you change the pictures, maybe you research and update the post with new information, maybe the UX has been improved) but publish at the SAME URL. Doing this is clearly very important for SEO purposes -- you don't "break" URLs and you allow the earned authority of the post to stay intact while also republishing and generating new "pings" to Google to take advantage of Freshness boosts. Google wants you to update and republish. But you need to update and republish WHEN YOU HAVE IMPROVED the content for the reader. And that's what is important here. That's what we are talking about when you hear about the topic of "Evergreen Content." It's not that the content itself never expires, it's that you have been a good gatekeeper of the content and when it can be updated with fresher, more current information, you have done so with the clear interests of the user in mind. So with regards to your question, the important point is this: are you updating the date just to keep re-featuring content that you haven't actually made UX changes too? Or are you updating and republishing when you've actually IMPROVED the original content for the reader? If it's the former, personally, this is really a waste of time. But if it's the latter and you have monitored the content and made improvements, then republishing is absolutely the way to go. Within your Google Search Console make sure to avail yourself of the "Search Queries" report. Sort that by both impressions and clicks. If you see content from the last 28 days or longer that has not accumulated any clicks that's a clear sign that Google "didn't like that content" much. Once you sort for seasonal shifts, use that report to spot the content that didn't connect the first time and then update and republish. That's where you will get the most "bang for the buck" in this area. Pro Tip: use the tool www.answerthepublic.com to find questions users are asking around the root keywords of your posts and then seek to ask and answer some of those questions in your content. Doing this will promote more "complete" content pieces that Google will eat up and rank accordingly. Good luck! Hope this was helpful.
Content & Blogging | | mediawyse0 -
Would changing permalink structure of 7,500 articles be good or bad?
If you are changing the URL of your evergreen content each time you update it and then 301 redirecting the old URL to the new, that could definitely be impacting the organic traffic potential of that content. I would recommend keeping pages at the same URL even after updating them - so it may make sense, for your frequently-updated pages, to move them to a page without the date stamp in the URL so that you're not republishing and moving the page.
Intermediate & Advanced SEO | | RuthBurrReedy0 -
Blog.site.com vs site.com/blog
Hi, This is a pretty big debate in the world of SEO. Here is a thread that should have all the information you are looking for. https://moz.com/community/q/the-great-subdomain-vs-subfolder-debate-what-is-the-best-answer In my opinion, if you run an E-Commerce site or a site that is hard to build links to, I would stay away from a subdomain. For example, product pages on E-Commerce sites are especially difficult to build links to. If you look at the product page link profile on sites like Amazon, you will find almost no links pointing to those pages. The reason they usually rank #1 in the SERPs is because of their DA. This is where blogs come into play. If you have a sound content marketing strategy that is bringing in links to your blog posts, these posts will pass link juice to your root domain and improve your overall rankings. If you are using site.com/blog rather than blog.site.com it might help your SEO by passing more link juice and improving your root domain, but it certainly won't hurt it. There is a possibility it might help if you switch, so I would opt for that. Hope that helps!
Content & Blogging | | Cody_West0 -
Ecommerce SEO: Shared content on product pages
Have a listen to this, it summarizes duplicate content quite nice. https://www.youtube.com/watch?v=cxWo4ttPgAc
Intermediate & Advanced SEO | | ThomasHarvey0 -
Sudden ranking drop
Definitely follow up with our team to make sure your settings are great, but specifically asking our community about your site and your competitors (details and general direction of inquires make it easier) in a new question could be insightful. That's after all, what we're here for.
Getting Started | | EricaMcGillivray0 -
Please return my money! You have no right to do this!
Hello there, I'm really sorry for the trouble with cancelling on 6/14. We had an outage with our third party billing system in which there are more details, here. In regards to all else, I did find the ticket that you created with us and I'm responding there. Hope this helps! Cheers, Adriana
Technical Support | | A.G.1 -
Knowledge Graph Not Showing Up after Schema Implementation
It could be a lot of things, do you know if Google has already crawled + indexed the new markup that you've added for example? It can be that they haven't seen the new markup yet. Besides that we also still don't have seen any knowledge graph markup, not even for our own brand name. In some cases Google completely ignores what they're going to do with your keyword and it's relevance.
Search Engine Trends | | Martijn_Scheijbeler0 -
Any second opinions as to why our organic search website traffic hasn't recovered from website rebrand (domain change, website redesign)?
These are all great questions that I'll be sure to explore. Thanks again, Ruth! I really appreciate your time and help.
Web Design | | nick490 -
Free blog post still good for SEO
Hi there. The effect on linkbuilding is diminished. With the proper care and a lot of precautions the links coming from free blogs still impact positively. Of course, the trick is not simply done by creating a blogspot or a WordPress with a few articles and some links. I insist that priced care should be taken in consideration. Hope it helps. GR.
Link Building | | GastonRiera0 -
What is the average time table to boosting SEO rankings through a complete website frontend+backend refresh?
I dont think there is a hard and fast rule for this. I have noticed ranking increases and page traffic after building out additional directories within a site. It took around a week or so to get indexed and begin ranking within the serps and drive traffic back to the site. This was a site with a modest domain authority. I think it depends on a variety of factors. One thing id recommend is track all the keywords you hope to rank for and keep an eye on the indexation of your site.
Intermediate & Advanced SEO | | JordanLowry0 -
Has the keyword planner search volume metric gone crazy?
Well, it's annoying. We actually got some feedback from our Adwords support saying "the Engineering team is looking to improve/change this behavior as feedback indicates it is confusing for customers. But for the moment, no details yet on what/how it will change." So let's see, I suppose the more complaints they get from the PPC community the more likely they are to roll things back.
Keyword Research | | E_F0 -
SEO implications when changing the business function however using the same domain name
Hey Paul, I would definitely try to push the client to purchase a new domain and create a new brand around the new business. That seems like a much easier and efficient process that pivoting the current business.
Technical SEO Issues | | JordanLowry0 -
Long Tail Keywords
Hi Feilim, Please check below article on exact topic.I hope it will help you. A Step by Step Guide to Integrating Long-Tail Keywords Within Blog Posts @ http://neilpatel.com/2015/05/07/a-step-by-step-guide-to-integrating-long-tail-keywords-within-blog-posts/ Thanks
Link Building | | Alick3000