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In terms of Search Engine Optimisation, I haven't seen any categorical proof that active or passive tone will make a big difference. When it comes to writing style, the use of an active voice is encouraged in journalism, copywriting etc. It's much more effective at encouraging users to take action (i.e. buying a product for example). Whether or not that should be included in the Yoast plugin depends on personal preference. Personally I use the comprehension scores and anything grammatical as a rough guide, but nothing more than that. Especially when WP still insists on American spelling checks, and most of the subjects I write about tend to use fairly niche technical terms which will be flagged up every time they appear as a spelling mistake, and as potentially too complex for everyone. I'd say it's always worth testing on a couple of products if you're unsure. Personally I would try and phrase as much as possible in an active voice anyway (Especially any Call To Action), but if, for example, I wanted to echo Wikipedia or a scholarly academic article, I might choose to go more passive... Any automated checker will only ever be a reasonable guide - and I say that as a big fan of the Yoast plugin - there should always be human judgement applied to whatever is recommended...

Hi there! Tawny from the Help Team here. The new ranking CSV functions a bit differently than the previous CSV. With our new rankings format, you can select any timeframe from your campaign history, with the default timeframe being three months (12 weeks) or the age of the campaign (whichever is shorter). When you export that data using the new ranking CSV option, it exports every update within that data set, so you will see multiple rows of data for each keyword if your timeframe encompasses any more than one week. ​For example, if you choose the "Last 3 months" or default timeframe option from the calendar controls, you will get up to 12 rows of data for each keyword, as there are 12 weekly updates in that timeframe. You may get less rows of data for a particular keyword if the keyword was added less than 12 weeks ago. If you want to limit the export just one row of data per keyword, you would need to choose dates within one week of an update. I hope this helps! Feel free to write in to help@ if you have any other questions or if there's anything that needs clarifying! ​

We haven't tried the plug-in yet.  The pages not found route to a custom 404 page so we can see a 302 redirect to that and then the 200 because the custom page was displayed.  Per other forums we tried forcing the 404 return code prior to the page being loaded but this seems to be getting ignored or overwritten by GoDaddy. I understand some people view the 200 as being correct as a page was loaded correctly but Google does ask for a 404 for a page not found.

If you are looking to disallow url parameters you could use something like the following as a convention. Disallow: /?  or Disallow: /?dir=&order=&p= if you wanted to be more accurate with specific parameters. There have been a few Moz questions of this type over the last few years, if you do look to remove the parameters. Also try and ensure that the product pages you have listed are well canonicalised and point to the original product etc. A good review on how to do this can be found here. This will in most cases be enough to remove any indexation/duplicate issues.

Wow, that is insane right? https://www.quora.com/sitemap/questions?page_id=50 I wonder how long this carries on.

Hi BBsmyth! Are you able to provide any examples for Kate?

Thanks for reaching out and for your interest in Moz Local! Tawny from the Help Team here. At this point, Moz Local only supports US and UK business locations. International versions outside of the US and UK aren't in our near-term roadmap at the moment. Every new market presents challenges that we have to work through. The other barrier to entering new markets is being confident that we can work with the right partners to deliver value. If and when we expand our presence, we will make announcements on our blog here: https://moz.com/blog/category/local-seo Feel free to follow our blog for any updates! Hope this helps! Feel free to write in to help@moz.com if you have more questions we can help with.

As long as you are sure the posts on your blog are no longer on your site, you should be fine posting the same content again and not have to worry about duplicate content.

Hi Zack, Great question. First of all, I haven't gotten to play with the official AMP plugin for Wordpress yet, but I've been researching and reading about the implementation of AMP pages within Wordpress for a while now. First of all — it's recommended that you utilize AMP pages if you are a publisher or push out content often. In other words, AMP is not ideal (yet) for ecommerce, casual bloggers, etc. You can definitely try it out, but AMP was specifically designed for publishers that churn out a lot of content. To answer your question regarding duplicate content — From my understanding, the proper way of implementing AMP pages and avoiding duplicate content is to put a canonical tag on your main page that points to the AMP page (this way Google sees that you have an AMP version of this page), as well as adding a canonical tag on the AMP page that points to the regular page. In other words, you would have something like this. Main Page AMP Page Here's Google's take on this. i'm assuming that the plugin will automatically add the correct code to the pages, but I have not tested it so I wouldn't know for sure. Please do let us know if you end up testing this out! Also, you might want to check out Yoast's "Glue" plugin for editing and adjusting AMP pages. It seems like it could be helpful. Cheers

They have stopped, with no changes to the site. I have no idea why. Thank you for the offer though.

It will still be seen as the same page.

Hi Ikkie, Thank you so much for your prompt reply.  We had already done a website audit on well-known sites in the target country and language and as you mentioned, most well-known sites go down your suggested route.  However, our concern is that most well-known sites do not always adopt on page seo best practice  or in some cases even need to based on the brand equity they enjoy so not sure if we should follow this benchmark or is there a better structure .

Glad to help, Neil!

Hi Tim, Great feedback! I'll pass this along to the team who works on this display. We love hearing improvements to our tools like this, so thank you for sending Kevin Help Team