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Thanks Tom, yes that's very helpful

Hi Charles! I would love to help but I need a little more details to provide an answer that will really help you improve your campaign! To get a jumpstart on improving your rankings in the SERPs, I recommend asking yourself the following questions about your website: What is the domain age? What is the domain authority? Are there optimized title tags for all of the webpages? Are the website's meta descriptions optimized? Are there high quality backlinks linking to the website? What is the website speed (on both desktop AND mobile)? Is the website mobile friendly? Is the website secure? All of these factors could be reasons why you might not be performing as well as some of your competitors. Then, take this same this of questions and run it by the top competitors ranking for the keywords you want to rank for. This will give you a better idea of where you stand, where they stand, and how to outperform them.

Hi Jason, Like Thomas and Sean, I think a lot of BuzzSumo. It's a product many brands have come to trust for content ideation and insight. I think it has the most value as a tool to see what content types you might want to consider for your vertical, in addition to helping you better discern what competitors are doing that you aren't. For me, BuzzSumo is a great starting place, especially for brands who're eager to nail three key elements of content marketing: What content is performing best across the web, and why? What content is performing best in our vertical? What types of content performs best? I'd certainly recommend giving BuzzSumo a try. It's an excellent product.

Just a personal belief.... the strongest signal that Google can get is when people are asking for you by name - in the search box or in the address window of Chrome.

I have seen a very definite change on one client site which uses an exact match domain. With that said I believe what was occurring was double anchor text from internal linking and external linking carrying the domain name into the back link. Honestly, this is only a hunch, but the site has been increasing in traffic for the past 2 1/2 years pretty steadily. This was the first big down cycle and as Google has stated this will not affect the domain entirely, but it will change the pages hit by spam. I'm going to run a couple of tests on dummy sites that get at least take 10K of traffic every month allowing for comment spam and link spam to it individual pages and watch the fallout. I do agree with you about what Dr. Pete mentioned it delayed Google has to crawl all the sites depending on your crawl budget and even regional internal Google page rank it could affect some more quickly than others. US sites will be the first to feel the peak of Penguin. For anybody tuning in on the subject here are some good references. https://searchenginewatch.com/2016/09/23/penguin-4-0-is-finally-here-google-confirms/ https://webmasters.googleblog.com/2016/09/penguin-is-now-part-of-our-core.html http://searchengineland.com/google-updates-penguin-says-now-real-time-part-core-algorithm-259302 I hope this is of help, Tom

Hi CleverPhd and Dmitri, You are both right, not only Facebook but all other servers are configured to ignore the extra slashes in the URL. This can be a problem for sure for crawlers, as they would treat each URL as different (if asked to index). Moreover, there are infinite number of URL you can produce with this example. As per URI (http://www.ietf.org/rfc/rfc2396.txt) standard, each slash has a significance. If you test the same phenomenon with Ealier browsers of IE, you will realise that they don't reproduce the same effect, the pages would be missing elements are they fail to find the location of the resources required for the page. The problem is with the how our servers are configured these days to ignore the extra slash and produce the same page as a result. There a quick fix on Apache with mod_rewrite code (you can add more lines to cover 3 or more slashes) which would produce 301 redirect to the right page <code>RewriteCond %{REQUEST_URI} ^(.*)//(.*)$ RewriteRule . %1/%2 [R=301,L]</code> I hope this helps, Regards, Vijay

All of the above are good answers, but ultimately my advice would be: make sure that the relationship between the two page versions is clear (using switchboard tags, as Sean mentioned above), and optimize the mobile version for mobile search, and the desktop version for desktop search. As others have noted already, Google has some flexibility in which signals it chooses to look at - the goal is to provide the best user experience by device.

That's a great article but although he breaks the goals into three nice little categories, the reality is that many businesses may want equal emphasis on all three goals (brand awareness, consideration & advocacy, conversion) so it still leaves things pretty 'gray' in my opinion. So let me give a specific example to focus this thread a bit more narrowly.  Let's say the business is brand new so there's no brand recognition and the website has just been launched.  And let's say its a photography business where the business' work portfolio is KEY in really all three areas at this point (branding, consideration, and conversion).  It seems the article is recommending that if you're new, and your video content is important for consideration & conversion, then you should FIRST privately embed it on your website (via Wistia).  After your site starts to rank well (which could take a LONG time), THEN create a Business YouTube Channel.  Although YouTube has such high domain authority, I would think you would still risk having your YouTube videos rank higher than your website.  But can you not embed lots of branding into your Youtube videos, right?  Like links to your website within the video.  So if your business is based around producing images (photography and video) maybe it would be the best strategy to do both approaches simultaneously and not delay the YouTube Channel building.

CleverPhd, Really since to see a detailed yet to the point answer. Thanks for contributing, and being in the Moz community. Regards, Vijay

Hi, 1. No, just try to find 1 or 2 pictures that would be lazy loaded in the page and check if these requests are made by the tool. My guess is that they shouldn't be in the initial load as they're hidden in the code most of the time. 2. Hard to say, probably not.

Never look a gift horse in the mouth. Just kidding the legitimate Moz staff did a great job of letting you know it was an error with the system. Keep up the good work all the best, Tom

I got there in the end.  They have a Wistia video loading on the homepage, but Wistia robots blocks this resource.  When the resource is blocked the CSS is loading a holding image.  However, this is configured to fill the whole page.  So therefore when googlebot crawls it cannot render anything further than this image or this defined area in CSS.  Dev is fixing.

Hi there. It's known that comment section is not awesome at all in the eyes of google, typically due to spamminess, so attention paid to such sections is way lower than to other content on the page. Also, as far as I remember, Disqus is being loaded through deferred JS, into an Iframe, meaning that it would not be even considered as part of your website. Also, plugins like that are usually loaded with deferred JS, which means your loading times shouldn't be affected. Therefore, it shouldn't really matter what you do to it to do impact (if any at all) on your SEO. Concentrate on your own content, my friend.

Agreed. Each service may be different, and you should have a new page that explains each service/benefits in detail.

I agree with David that you should combine them onto one site (the main site), and build off from there. It will be easier to build up the domain authority on one website instead of trying to do it with two different URLs.

It's pure speculation but my guess would be that the single page would be seen as one URL and that, the page would be seen indeed as slower to load everything. But in most cases the viewport/ what's in a users view would be loaded quite fast so because of that it could be seen as 'on average'.

Thanks Kane & everyone else..much appreciated. Think we got it to work!

Hi Rachael, I couldn't help jumping in, can you check my responses on this question and see if they are of any help. https://moz.com/community/q/why-might-my-websites-crawl-rate-explode-2 Feel free to respond and ask questions further. Regards, Vijay