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Thank Kristina, your article very useful

Hey Leigh! Can you clarify if the search engines are crawling the /category/article-title/ URLs or if your breadcrumbs just hint that it is the structure? Feel free to PM me the site if you want. Whether it's worth restructuring or not to add /category/ to the URLs depends on a lot of things. It's definitely helped on ecomm sites and I've recently done this with a marketplace I've worked with, which has really helped with rankings and longterm will really help with traffic. But you need to weigh it and the different considerations - all the redirects that need to take place, updating sitemaps, internal links, etc - against other things you could do to improve your rankings like building links and developing new content, as well as generally speeding up your site if needed. URL changes are never something to take lightly!

Kristen, I have done this on multiple occasions and it still has not been taken off. Can you recommend methods to contact google?

Update: I just tweeted Gary Illyes about this, and he confirmed that even though Google will index desktop content, desktop versions will be devalued in favor of the mobile version.   So if your mobile version is smaller than desktop, that's a big problem.

Hey Patrick, Thanks for your response. I have read Kristina's article before but I'm afraid now it might be a bit irrelevant with the latest Penguin update. Google should be recognizing linkbuilding efforts much faster now that Penguin operates in real-time.

Hey Joseph - Good question here. It's pretty impossible to say what percentage better a subfolder (/blog/) is than a subdomain (blog.mycompany.com), but there have been many case studies done over the years that it is better for SEO overall. At my old company, we moved from a subdomain to a subfolder and sorted out some technology (went to WordPress from TypePad), usability, and internal linking issues. Over the course of about 3 months we saw a great (200%+) increase in traffic. BUT, we also had a lot of content that should have been ranking, were cranking up the quality and quantity of content we put on there, and actively improving our site's overall SEO. These results not typical, your mileage may vary, etc. I think in your case, I would say that you need to weigh the pros and cons of the effort required to make this work technically with the focus on creating amazing content that gets shared and linked to. I think often we focus too much on smaller technical things like subfolder v subdomain, while neglecting the real reason we are blogging/creating content (to build an audience). I don't necessarily think this is a make it or break it thing for you, but if you have the chance to put it on a subfolder and it's not too challenging technically (I'm not familiar with the ins-and-outs of this with HubSpot), I'd recommend a subfolder like mycompany.com/blog/ Good luck!

Hi There, I came across this answer in another Q&A Forum post and the reason is that custom .financial TLD. Open Site Explorer does not currently support custom TLDs. Moz Help Team Member's answer below: "We don't currently support custom Top Level Domains (TLD) such as .photography - this would explain why there's no data for this site in our Index. Sadly I don't know of a good workaround for this - it's a technical limitation of the tool. I know we plan to expand the list of TLDs we support, but I'm not sure what kind of timeframe we can expect before new TLDs will be supported. You can find the current list of TLDs that we do support here: https://publicsuffix.org/list/effective_tld_names.dat" https://moz.com/community/q/my-domain-is-almost-3-years-old-with-a-lot-of-backlinks-but-my-pa-1-da-1 Hope that helps!

Thanks John, The right decision is clear to me now. -Dave

Thank you all for the responses... I found them all helpful.  I will look into creating my own sitemap with the IIS tool. I can't help the 70k pages but the URLS are totally static.  I guess I can make a site map for all the aspx pages and then other one for all the lowest level .html pages. Thanks everyone!

Note: We've edited and removed select links and images in this thread as requested by the OP for privacy.

Hi there! What's most likely going on is the assigned person doesn't have the right amount of access, or you haven't set up the ad account correctly. It's billed to the credit card attached to the ad account. Have you set up the ad account? You can't run ads just with a business manager you have to use the ads manager. How are they boosting the post? There are two ways to do it, once from the page directly and one from the backend of the ads manager.

Hey there! Sam from Moz's Help Team here - thanks for writing in with a great question! This is definitely due to the way we collect this information for our link index and it is actually expected that we won’t find every page and link because we aren’t looking for them all! When we collect this data, we’re looking specifically for the most valuable links and, rather than crawling your entire site or every site, we collect this by starting our crawler on a few highest ranking sites and letting it perform a breadth first search to see what it finds. For each page that we crawl, we first collect each of it’s links before following these and collecting the details of each page that these link to and so on. There’s a set limit of links that we’ll crawl per page and pages that we’ll crawl per site so it’s expected that we may not follow every link on a site this way. Just a few points on how exactly how we compile our index: We grab the most recent index. We take the top 10 billion URLs with the highest MozRank (with a fixed limit on some of the larger domains). We start crawling from the top down until we've crawled ~130 billion URLs The idea here is that we're focusing on the highest-quality links we can find, coming from the most prominent pages of authoritative sites. So, while you may not see every link for a site within our index, we're aiming to report the most valuable ones available. Most new sites and links will be indexed by our spiders and available in Mozscape and Open Site Explorer within 60 days, but some take even longer for many reasons - including the crawl-ability of sites, the number of inbound links to them, and the depth of pages in subdirectories. Since Moz focuses on quality of links over quantity, we are always focused on the most relevant links to display to our users. It's possible that Moz's index will leave out some of the lower-quality (non-link juice providing) links out of our index because of this. So, that might explain why you may see some discrepancies with what other tools may be showing. If you’re looking for a tool to show all of your backlinks, we might not be the best fit for you but we do hope to show you all of the most valuable backlinks. I hope this helps - let me know if you have any further questions!