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Good point and I did look into those companies. My main concern regarding their decision to use .com/us is that Nike, Adidas etc are recognised Global Brands and SEO optimization particularly at a keyword level may not be a top priority for them. It really does depend on the company and SEO objectives. In my case: what is best for US optimization.

href lang tags are your friend Stick everything on the same website for the DA with pagination website/uk website/USA website/NZ then just put the appropriate lang tags in place so google understands each page should be seen in each country Be VERY careful implementing this and if you're not sure pay someone to do. Do it right and it's excellent seo, do it badly it's going to go VERY wrong

Do you have traffic data for any of these pages? If they're landing pages and garner clicks then obviously you'll want to keep them indexed. The revenue you're receiving from these pages could be due to users navigating to them from brand pages, product categories, menus, or it could be cross-selling, etc. I would say consolidate as many as you can for UX purposes so a customer doesn't have to click off of the page for another color or size.

Thanks for the response. Actually we serve our pages differently to Google bots and Users. Users can see related pages but we can't see while browsing as bot. So, ultimately there are no other links on most of the pages for Google. With your brief, its clear that we definitely can have different links. But as I said, these pages are user guides about every feature we provide. So can we link back this page to same page of feature it's been linked from? And we think about what other links we can employ on these pages.

Hey there Ben! Sam from Moz's Help Team here! We'd love to help you to further investigate this - would you be able to pop a message over to help@moz.com, along with the name of the affected campaign and a few examples of the problems that you're seeing? This way we can take a look directly at your site and the CSV results and help you to isolate what's happening here:) Looking forward to hearing from you!

Thanks heaps, Miriam, your advice is always appreciated!!

In my opinion it is bad to allow infringing content to appear on other websites.   These are duplicate content.  It is possible that they will outrank you in the SERPs or result in your page being filtered from the search results.   Also, if you work hard to produce this content then you want people coming to your site to see it - not to the websites of others.  If it appears on websites all over the web then why should people visit your website?   Finally, if these folks use the content and give you an attribution link, that communicates to everyone who sees it that your content is available for reuse. Google says that they are good at recognizing the original source of content, however, I know from experience that they are far from perfect.  Some SEOs believe Google, and advise clients to distribute their content as a way of earning links.  I would not listen to them. We tell infringers to take our content down and when they don't comply we either submit DMCA to Google, their revenue source and their hosting - or we have an attorney send them notice.    We are sending out three notices today.

Dear Devanur, Thank you kindly for taking the time to respond to me here, with such and thorough and logical reply. I was naturally swayed over to your way of thinking, and your answer has helped cement my thoughts. The idea of running multiple sites all independently trying to climb the SEO ladder, versus one big site with all pages working in unison, looks to be a chicken and egg conundrum at face value. The trip wire was the hygiene of the URL, and the clarity for users who might happen to notice a generic URL which isn’t immediately or easily relatable to the brand vertical. With this comes the need to stamp authority on that generic name, which in fact is the same issue for the vertical brand which would have little to no brand recognition anyway if both were starting from scratch. So your answer here really is build a sustainable generic universal domain name, infuse it with authority to the end user, and reap the rewards of SEO, page rank, back links all drawing back to verticals that are optimised for their niche at the same time. This makes perfect sense, and is a smart answer So agin, you’re thought process was most helpful here, and has certainly helped me to feel greater confidence in this strategy. Thank you for your help again, and for the time to give me such great advice which is very greatly appreciated here. Warm Regards, Chris

Dave, Awesome. Thank you. I look forward to communicating through the support ticket.

If you redirect a redirect, that's going to cause a redirect chain. Having too many redirect chains will result to slow page speed. For every step in a redirect chain, about 10% of authority is also lost. The best thing to do is a 1 - 1 redirect if possible. Have a read of this blog post about redirects - https://moz.com/blog/heres-how-to-keep-301-redirects-from-ruining-your-seo Hope this helps!

Hey Glen, I'd leave the example.com for the US version as it is. If you would do example.com/us,then you would need to redirect the .com version anyway to avoid the duplicates. Then, you would need to do the hreflang setup for the diferent locations, since you have the same language for all the versions. Regarding the backlinks, if the website has .co.uk, it should point to the relevant page, such as ._com/uk_and so on. Hope it helps. Cheers, Martin

You probably want the new date to show up. Make sure you're using a WordPress plugin to handle all the SEO aspects of this, Yoast will probably save you most of the time.

Hello! Unfortunately, the answer is very much "it depends"; on the client, their product, their market, and to a degree, how your commercial relationship with them is set up. Let's explore some key elements, and hopefully, you can factor some of that back into a decision on how you'd like to proceed with them. The UK and US are different markets, with different demand, different consumer behaviours, sizes, and competitors. The same keyword in both territories might have a very different competitive landscape, depending on all of these factors. Furthermore, your link profile (vs your competitors') likely varies similarly; if you've no local relevance, you're likely going to struggle. You'll be competing against specific local competitors, as well as larger global companies, on multiple fronts. Real-world factors will affect you, too. If your product/service is in the UK, how well does it compete against local offerings - particularly in terms of delivery (time, costs), availability (opening hours, response time), etc? How well-supported is international targeting on the website? Do you have a different section for each territory (e.g., example.com/us/), and is the website set up with correct hreflang tagging? In a nutshell, it'll definitely take more work and time to get everything set up, to scale any monitoring and reporting you're doing, and to grow your competitive footprint in both territories. However, there are economies of scale; you'll have a better understanding of the marketplace overall, and any content or marketing you do could (in some scenarios) benefit both territories. From a billing perspective, I'd expect it to make more sense to run it as a single, large project, rather than as multiple projects. Hopefully this is helpful; let me know if youve any questions which we haven't explored!

Hi Mark: Two things should help you get this client on track. Read Google's guidelines (https://support.google.com/business/answer/3038177?hl=en) and pay particular attention to the sections on Name and Individual Practioners. Read them closely to avoid making costly mistake and let me know if you have any questions. Know that what Google wants to see on your GMB listings is what customers see at street-level. Whatever is on the street-level signage and print marketing, and however the phone is answered by the customer service team, is what Google wants on the listing. So, if the sign on the business reads "Jim's Paint Shop", that's what goes on all of the local business listings that represent that business, even if the legal business name is "Jim's Paint and Sign Shop, LLC". So, please read the guidelines and take point #2 into consideration and then let us know of any further questions.

At least a very detailed technical audit of where you site is causing issues and what you can improve. Also a very decent keyword research to figure out what you're already ranking on and could easily improve. Then a plan + execution on how the agency is going to drive certain groups of keywords/intents to the top of the rankings with creating great content and how they're aiming to do research around what makes sense.

Hi, I wonder if other sites are still linking to your old pages. Have you checked in analytics if you're receiving any traffic? As far as I'm aware Google will index pages if they're crawable. Have you considered adding no index tags to the pages you no longer want indexed? Another tip is to submit a new XML sitemap to Google via Google search console. This should essentially tell Google what pages are preferred in your site. Hope this helps.

Hi there, Tawny from Moz's Help Team here. Great question! Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. It is made up of an aggregate of metrics (MozRank, MozTrust, general link profile, and more) that each have an impact on this score. it can be difficult to directly influence your DA, but one way to move toward increasing it would be to improve your overall SEO. A great place to start with that could be to focus on link building! You can learn more about link building here and get a more detailed explanation of Domain Authority through this resource. In general, I'd recommend keeping in mind that all of these metrics are relative with respect to the other sites included in our index. The metrics will probably have some additional context when compared to sites similar to your own, including your competitors. Rand does a great job of breaking down how to interpret DA fluctuations through this post. Feel free to give it a once over to see if it helps clarify some of your questions! I hope this helps - if you have any follow up questions, just let us know! You can always reach us by sending an email to help@moz.com.

Hi David, When using hreflang, you must always specify a language and a country. In your example hreflang="en"  and hreflang="es" are not valid because they don't specify a country to go with the language. If you are targeting the US for both languages, you would need to use hreflang="en-us" and hreflang="es-us". Aleyda Solis has a great hreflang generator tool if you get stuck: http://www.aleydasolis.com/en/international-seo-tools/hreflang-tags-generator/ Cheers, David