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"interlink homepage to the highest": I mean do we need to link homepage from highest number of pages? This is something we can see from "Internal links" in Google search console. I just wonder if you link to other pages more than to homepage.

Hi, I wouldn't recommend doing this, it's going to be a lot of work and you probably won't see any benefit. The historical value of those URLs is much stronger than any boost you'd get by taking out a few date folders. It's very common for blogs to have this URL structure, search engines are well aware of this structure and aren't going to ding you for having long or deep folder URLs. Additionally, since your blog is 10 years old, you've probably got tons of posts, which means tons of 301 redirects. You have to take Google with a grain of salt when they come out and say things like "301s pass all authority now", it doesn't mean you should go out and redirect every page on your site. At some point you're going to begin affecting page speed, particularly on mobile devices.

there always a lot of different opinions Yes, indeed.   There will always be lots of opinions. If you hire a person to review what you do then you will get ONE opinion.  In my opinion, a lot of the opinions posted online either in articles or in forums are flawed (including a lot of what I post).  Nobody knows everything and a lot of people sell SEO services who should not be selling SEO services.  Be careful. My method is to depend mainly on myself, then when I am going to do something really important, I get a paid opinion.  I don't use forums as  a substitute for opinions on things that are more than a simple one-topic question/answer.  People who are posting in forums generally are not going to spend hours doing a deep review your site and making complex decisions.   You will not get good advice on a topic that requires a deep and detailed knowledge of your website and your business.  People posting in a forum generally don't have that kind of extra time and we should not expect that type of service in a forum.    I also believe that this type of information should remain private and not be discussed in the open in a forum. How to find someone?   My suggestion is to look at a Q&A forum like Moz daily and read lots of the questions.  After doing that for a several months you will learn a lot.  You will also see the range of people who give answers.  Some might not seem like a person you would want giving you advice, others might be much more appealing because of their ability to explain clearly, their generosity and how you perceive their knowledge of what they are talking about. Every person who has given me advice or done SEO or technical work for my website me is a person who I have met in an SEO forum.  I go to different people for different types of advice and I often get two opinions on important projects.  I am not telling you this because I am looking for work.  I never give private consultations or do SEO work for anyone.  I also never recommend people to work on the websites of others.  These are things that you should decide for yourself. Get educated about SEO.  Learn who gives good advice.

you can use as many strutured data as you can for google is better 1. Does Google consider both of them? **   R > **Example you have a hotel with schemas for  Hotel and Local Business. Google consider both but if you it will show just the data that relevant for the search query 2.  Is that OK to have a few Items for one type of schema on the page? **R >**You can include multiple structured data objects on a page, as long as the information is appropriate to that page, and applies to the user-visible content of the page. When you have multiple entities on a page, we recommend that you mark up all entities on that page to help Google algorithms better understand and index your content. For example: A recipe page might have text describing the recipe along with an accompanying video. Each of these types should be marked separately with schema.org/Recipe and schema.org/VideoObject respectively. A category page listing several different products (or recipes, videos, or any other type). Each entity should be marked up using the relevant schema.org type, such as schema.org/Product for product category pages. Marking up just one category entity from all listed on the page is against our guidelines. A video play page might have related videos embedded in a separate section on the page. In this case, mark up the main video as well as the related videos. For more information https://developers.google.com/search/docs/guides/intro-structured-data

Hey ThreeDrops... Both George and Roman made some great points! Yes you definitely want to get that page speed up!! 35 is far too slow. If you have access to Adobe Photoshop you can easily go through and "Save for Web & Devices" or on newer version of PS you go to File > Export > "Save for Web (Legacy) This allows you to control the size and quality of your images. Keeping them as sharp as you need while reducing the file size. Here is a great article I found that goes into more detail. Hope this helps!

Happy 4th, Bryan, and good luck at your client meeting next week!

Hey Ricky, Just to answer the straightforward questions - yes - profile links vs expert source reference are weighted differently. Though there are tons of other factors in play like the anchor text (does it show as repetitive generic spam or organic linking), the reputation of publication, and whether they made it a rel=nofollow link could hurt the reputation of the publication causing it to be less than a profile link. Profile links can help with the exact brand name but not as much for the general search terms you're going for. Local business SEO is tougher to be sure - make sure to check out the Moz local tool: moz.com/local   and be sure to register with Google Business to manage how you show up. Big picture! Do all of these small actions matter, especially when you can't see the ROI on day 1 =  yes.  SEO is the ongoing act of optimization - not a one and done action. Keep in mind that you are also crushing it for awareness and reputation when you land those press hits and thought leadership placements, regardless of the SEO value. Doing the little things the right way will add up over time. Here is a solid backup of link building as a strategy: https://moz.com/blog/state-of-links Hope that helps!

Yes they should have put some groundwork in place before doing it! Especially of they knew it was such an important page. Regards Nigel

Hi Furseo I would say that it has the potential to affect your SEO as you are not able to close the pop up without selecting a city. I do not live in any of the cities listed so I can't navigate your website. Google will penalise sites which it deems are obscured behind an intrusive pop up. You can read more about interstitial ads and pop ups here: https://webmasters.googleblog.com/2016/08/helping-users-easily-access-content-on.html If you want to ask then have a pop up that can be closed by the user. Having a sniffer on the site is not always a good idea as servers can be hosted in different locations to the user. Kind Regards Nigel

It's not that the content is duplicated, I don't see the need to use canonical. It's the problem of trying to optimize each language when my branded keywords are the same, and are not only used across the different languages, but also across the different pages of each language. This is because there are certain branded concepts we're ranking for (and trying to rank for). But my concern is the over-use of these keywords and ultimately the different pages and subdomains competing with each other.

Hi Alex This is exactly the way I guide all my eCommerce clients when they are setting up their product pages. The colour becomes an attribute and sits after the main URL using a # - the URL is therefore non colour specific. the advantage is that you will not have all the colours of a style competing in Google for rank where all the content on the page apart from the colour is duplicate content. I have seen a huge advantage in setting styles up this way. Colour can be a drop down on the page but make sure you tell the developer to list all colours on the category and brand pages otherwise the number of style options can look a bit thin. This site does it well (I set it up) - like you are suggesting - Google stops at the # - no need to mess with parameters. https://www.shoon.com/mens-c108 Good luck Nigel - Carousel Projects

Thanks for your reply! Sorry, I should of been more clear that this is an e-Commerce website. I guess my only concern with linking 40 brands was if it looks spammy to do so. They have been placed there mainly for SEO however they also serve a use to customers to see what brands we do carry.

Hi Michael The problem you have is the very low value content that exists on all of those pages and the complete impossibility of writing any unique Titles, Descriptions and content. There are just too many of them. With a footwear client of mine I no indexed a huge slug of tags taking the page count down by about 25% - we saw an immediate 22% increase in organic traffic in the first month. (March 18th 2017 - April 17th 2017) the duplicates were all size and colour related. Since canonicalising (I'm English lol) more content and taking the site from 25,000 pages to around 15,000 the site is now 76% ahead of last year for organics.  This is real measurable change. Now the arguments: Canonicalisation How are you going to canonicalise 10,000+ pages ? unless you have some kind of magic bullet you are not going to be able to but lets look at the logic. Say we have a page of Widgets (brand) and they come in 7 sizes. When the range is fully in stock all of the brand/size pages will be identical to the brand page, apart from the title & description. So it would make sense to canonicalise back to the brand. Even when sizes started to run out, all of the sizes will be on the brand page. So size is a subset of the brand page. Similar but not the same for colour. If colour is a tag then every colour sorted page will be on the brand page. So really they are the same page - just a slimmer selection. Now I accept that the brand page will contain all colours as it did all sizes but the similarity is so great - 95 % of the content being the same apart from the colour, that it makes sense to call them the same. So for me Canonicalisation would be the way to go but it's just not possible as there are too many of them. Noindex The upside of noindex is that it is generally easier to put the noindex tag on the page as there is no URL to tag. The downside is that the page is then not indexed in Google so you lose a little  juice - I would argue by the way that the chances of being found in Google for a size page is extremely slim, less than 2% of visits came from size pages before we junked them and most of those were from a newsletter so reality is <1% not worth bothering about You could leave off the nofollow so that Google crawls through all of the links on the pages - the better option. Considering your problem and having experience of a number of sites with the same problem Noindex is your solution. I hope that helps Kind Regards Nigel - Carousel Projects.

Hi Edward - yes the online 'ONLY' was staring me in the face - this is more suited to companies with a physical presence. Still important to have consistent NAP wherever it is listed but not so much on locally only focused directories.

Hey Ben, I'd definitely set up a project in MOZ Local and SEMrush and I'd periodicaly measure the amount of backlinks and keywords which you are ranking for in comparison to your competitor. Backlinks and KW rankings are the two KPIs I would measure in this case. Also, if they are ranking for some KW which you are not, you will see it in the SEO tools and you can start working on it to outrank them. Hope it helps. Cheers, Martin

I appreciate the input!

Hi, IMO yes search engine crawl. Best way to check using Fetch and render that will give you all the details. Important keywords should be placed within 100 words/ first paragraph** Hope this helps. Thanks