How to Measure Impact and Potential Strategies for Competitors with Similar Brand Name in the Same Industry

[Ben-R]

Hello Everyone,

So we have a site (brand1.com) but one of our competitors has a very similar brand name and domain (brand2.org). They’re similar enough that could be confused by users and search engines and target the same topics. When you do a manual brand search they would come up and both have about the same Domain Authority.

Assuming we can’t have them take their site down do any of you have any thoughts on how we could potentially measure potential impact they might be having or ideas on how best to approach this?

Our thought was to track what they are and are not doing so we could do it at a higher level or fill in what’s missing. We would also emphasize differences with an emphasis on local optimization (they’re in a different area).

We would love to be able to have some concrete data on whether they’re having an impact so thought we would find out if any of you have any experience or insight?

Any help would be very much appreciated.

Please let us know if there’s any further details we could provide that might help.

Looking forward to hearing from all of you!

Thanks in advance.

Best,

[benesmartin]

Hey Ben,

I'd definitely set up a project in MOZ Local and SEMrush and I'd periodicaly measure the amount of backlinks and keywords which you are ranking for in comparison to your competitor.

Backlinks and KW rankings are the two KPIs I would measure in this case. Also, if they are ranking for some KW which you are not, you will see it in the SEO tools and you can start working on it to outrank them.

Hope it helps. Cheers, Martin