How to build the domain authority

[rizwan.ahmed]

This post is deleted!

[tawnycase]

Hi there, Tawny from Moz's Help Team here.

Great question!

Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. It is made up of an aggregate of metrics (MozRank, MozTrust, general link profile, and more) that each have an impact on this score. it can be difficult to directly influence your DA, but one way to move toward increasing it would be to improve your overall SEO. A great place to start with that could be to focus on link building! You can learn more about link building here and get a more detailed explanation of Domain Authority through this resource.

In general, I'd recommend keeping in mind that all of these metrics are relative with respect to the other sites included in our index. The metrics will probably have some additional context when compared to sites similar to your own, including your competitors.

Rand does a great job of breaking down how to interpret DA fluctuations through this post.

Feel free to give it a once over to see if it helps clarify some of your questions! I hope this helps - if you have any follow up questions, just let us know! You can always reach us by sending an email to help@moz.com.