Dear Devanur,
Thank you kindly for taking the time to respond to me here, with such and thorough and logical reply.
I was naturally swayed over to your way of thinking, and your answer has helped cement my thoughts. The idea of running multiple sites all independently trying to climb the SEO ladder, versus one big site with all pages working in unison, looks to be a chicken and egg conundrum at face value.
The trip wire was the hygiene of the URL, and the clarity for users who might happen to notice a generic URL which isn’t immediately or easily relatable to the brand vertical. With this comes the need to stamp authority on that generic name, which in fact is the same issue for the vertical brand which would have little to no brand recognition anyway if both were starting from scratch.
So your answer here really is build a sustainable generic universal domain name, infuse it with authority to the end user, and reap the rewards of SEO, page rank, back links all drawing back to verticals that are optimised for their niche at the same time. This makes perfect sense, and is a smart answer
So agin, you’re thought process was most helpful here, and has certainly helped me to feel greater confidence in this strategy.
Thank you for your help again, and for the time to give me such great advice which is very greatly appreciated here.
Warm Regards,
Chris
