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It would depend on the brand name a bit, and if there are common modifiers that tend to go with it. Just do the usual thing and check using Google instant to see any suggestions that come up, plus check search volumes with the keyword tool. If there's searches for "Buy <brand name="">" then yes it will be worth using "buy" and "item" as a prefix and suffix.</brand>

Google will automatically pickup the reviews from other sites but you can increase the speed of sync by making sure your profile is an exact match on the review sites. It is highly recommended that you take over the ownership of your profile on each of the top local review sites and optimize your business information. We have tested this technique and it worked well. Here are the details of the test. Sample - Business A - New Google Place account and exact matching Judysbook.com + Citysearch account (exact headline, address, and tel#). Business B - New Google Place account and Judysbook.com + Citysearch account with a different headline but same phone number and address. Business C - New Google place account and JJudysbook.com + Citysearch account account with different phone # but same address and headline. Business D - New Google place account and Judysbook.com + Citysearch account account with different address but same headline and phone #. Submit each Judysbook.com + Citysearch account landing page to Twitter and digg manually one time only after reviews have been added. (Spam free Twitter account with 2000+ followers and clean Digg account with 50+ followers and regular diggs) Outcome Google picked up the reviews from Judysbook.com for A and Citysearch account for B. Note - Google only picked up 1 or 2 reviews for both A and B from the review site so there could be some special algorithm in place for selecting the reviews based on quality. I will be writing a blog post on my blog on this study soon. Hope this helps. Sameer

Hi swgolf, There are several factors that would have an impact on your url. You can have a URL with no keywords in and still rank high in a competative market. If you can generate enough backlinks to the url and the previous link was doing well then go for the easiest on the eye and for this smaller is normally best.  SE's do pay attention to how your URL is structured however I dont believe this will always be the case now being truthful and if a client asked me to structure their url I would go with golfsite.com/golf-clubs or if i sold multiple items I would go with golfsite.com/golf/clubs and keep it consistant for the rest and have golf/caddy golf/caps golf/balls as it looks as if it's a category within your website as opposed to constant repative urls. You can also go to webmaster tools (google) and see how many variations of the word golf club you have and how many times its repeated if its high then try and lower it. It's a little hard not knowing the website to say for sure, this is just my opinion.

Thanks for the Plugin Suggestion !

Hi James, Did Saibose answer your questions, or do you still have some questions remaining? I hope you're still enjoying your Pro membership, and let us know if we can help with anything!

Hi, I get duplicate content notifications on the following URLs: www.mydomain.nl and www.mydomain.nl**/** The / cause almost all my pages to show up as duplicate content. How to fix these? Thnxs for the help!

I saw the videos. I didn't know about them. Thanks for your info, Richard!

Thanks you all. Useful insights for my linkbuilding strategy!

Hi Keri, and thank you. All is going really well. I had a mail from Rand on this subject which has been a big, big help. We're focussing all our energy on building relationships primarily.I find that you can get a good feel for the partners knowledge and skill sets through the conversations you have rather than shooting questions at them, which feels a little stiff and interview like, which we don't want. Our partners {so far} are passionate about the industry Keri, and I can talk SEO till the cows come home, so you get a good feel for their experience, whilst building solid relationships, which I'm sure will stand the test of time. You may well see my first YOUmoz post very soon! Best Regards Sean

Canonical and duplicate content are both interresting issues, thanks for your anserws!

Well, I would recommend you alter the internal links to just point to the new '/' default, but in the meantime... I would have thought your code would have worked, but every time I try it my site falls over. It might work for you though. Give it a try but test it straight away I'll see if I can get a different version working on my test site for you if not

Thanks you all for your anserws, i've learnt a lot

301 redirecting an old, no longer existing page to the homepage or any other page (I'd suggest using the closest matching existing page) is certainly not a violation of google's guidelines.