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I can't see why there would be a penalty, but if you give us an example of the code or plugin/solution you're using, we can research it a little and see if there are any problems.

I have to add my vote for one I saw on that post - image optimization / alt tags. I've noticed an improvement in rankings by optimizing alt tags, plus they sometimes show up as part of the SERP snippet (when keywords are in the query) which means they have CTR implications as well.

Thanks David, between this answer and Damion you have given me some great advice, thanks for the URL - most helpful.

Thank you for your comforting reply, Andy. The institutional site is hosted on the same server, though we bought an extra IP for it from our hosting provider, so I guess there's no problem there. Well, let's hope we win this dance-contest

Have a look at this from Rand - makes some interesting reading and will answer just about every question you have. http://www.seomoz.org/blog/google-vs-bing-correlation-analysis-of-ranking-elements Regards, Andy

Hi Nick, I'm following up on older, unanswered questions here in Q&A. Did you ever get this sorted out?

First thing is remove ads that are "in your face" and concentrate on your content. Looking through that page you gave as an example, the content at the bottom is too far down - it needs to be moved higher up the page - the top would be preferable.  If needs be, use a "more" to drop down the content in its entirety. Make sure every sentence there is unique and not duplicated on other external sites. To be honest, I can see exactly why Google has knocked it down - removing your ads is the first step. The second should be to make your page content rich and interesting for your visitors. Regards, Andy

Thank you Keri for the helpful resource. I actually ended up doing all of those things for our client. Also, I found out that the default Drupal 6 robot.txt file, does not allow the search engines to index pdf's, images, and flash. Therefore, one must eliminate the disallow: /sites/ from the Robot.txt file.

Thanks everyone for your input - much appreciated!

Seems to be a bug - I just sent them a report

Yes , its temporary and ur page will be back