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If the content is simply duplicated then moving it over with a 301 redirect is the best way to go. If, however, you've got separate, unique content, you may need to export those posts (or copy + paste) from the old Wordpress install into the new one before the shift or you could lose old content from the prior install. I'd probably recommend contracting a Wordpress developer you trust or who has some experience (many contractors can be found on sites like oDesk, Freelancer, etc.) and asking them to help with the file move if the content isn't duplicated. Best of luck!

If you're using wordpress or a CMS of some type, look for posts and tools related to that particular software. The SmushIt tool is available as a wordpress plugin, and it will compress pictures on upload, and will compress (on demand) pictures in the media library. I use Irfanview for batch resizing images (in the same directory).

I guess you can be thankful for the one you managed to get : )

Have you looked at how the pages are externally linked to by other sites? Compare that to who does rank on page one and you might find some opportunities. IMHO, 301ing a url is really throwing in the towel.

This is not a duplicate issue. In english it would be like adding -ing to something. Walk and walking. Two different words, and in fact, it's good to use both in my opinion, as that shows Google more relevance to that root term. Besides, even if they were considered duplicate, putting the same word twice in a title tag is the least of Google's problems to deal with. They could care less. Duplicate issues are when your entire page or lots of your page's content is identical to another page. I wouldn't worry about the situation you describe here.

So they clearly have ways of detecting bounces across a variety of methods (return to SERP, GA, toolbar). I have seen no evidence that they use this directly as a ranking factor. It seems pretty noisy / easily gamed and also not desperately well-correlated with quality (as sometimes if you are just looking for a phone number for example, a bounce is the desired behaviour). I think they are using usage data of a variety of kinds to measure and improve the algo, but I'm not convinced it factors in directly from bounce rate itself. Hope that helps.

Hi! We're going through some of the older unanswered questions and seeing if people still have questions or if they've gone ahead and implemented something and have any lessons to share with us. Can you give an update, or mark your question as answered? Thanks!

Search Gets Social: Leveraging the power of inbound marketing  - I like that I also like 'for decision makers' rather than owners for some of the other suggestions

Hi Dustin, By adding additional characters to your keywords, this can have the effect of “splitting the vote” with crawlers. If the initial keyword has a strong ranking, then adding additional text to complement it likely will not affect the main keyword ranking. Crawlers are fairly adept at finding keywords within other keywords, but for more precise effect, it may prove beneficial to use both the main keyword and the additional keyword as separate entities (e.g. “Lawn Mowers | Cheap Lawn Mowers”) to cover the most amount of ground. Use this tactic only with proper meta tags, and do not repeat phrases more than once to avoid keyword stuffing.

Great simple list of tips.  Much appreciated, Lewis!

Hi Neil, A direct link to download the program mentioned previously can be found here. What the previously user likely meant in regards to your question is to extract the data to a CSV file using Open Site Explorer, and then to use the aforementioned PowerPivot (a data analysis tool for Microsoft Excel) to help sort and gather information for your data. This tool is designed to help organize large datasets, so it would be worth a try.

Yep, if you add a robots.txt it won't redirect. But I would look to remove the 404 redirect as well. It also looks to me like a meta refresh as well which has potential SEO problems. I would much prefer a 301 if they are really keen to redirect 404s. The main reason for not redirecting 404s is that it stops you from seeing broken links on your website. Imagine you have a discreet link to a services page that is broken - you wouldn't be able to pick it up with link checkers like Xenu and it could go unnoticed for months if not years. Might be worth suggesting to them that they remove it.

It appears that you have a sub-subdomain of the domain uk.com; not a unique domain. Thus, your data reports that uk.com has 24 million links; but this data does not reflect links to your little subdomain of that bigger domain. You may have meant to buy the domain http://www.ard.co.uk {  www.ard. <-- the subdomain(s) } { uk <-- the domain } {.com <-- the TLD } vs. { www. <-- the subdomain } { ard <-- the domain } { .co.uk <-- the TLD )

Great advice Rishi

You should get all the url of the old site with Xenu's Link Sleuth, then create a PHP array of oldUrl => newUrl and put it in your redirect script. So you have in the htaccess : RewriteCond %{REQUEST_URI}  ^/home/newscontent.asp RewriteCond %{QUERY_STRING} id=([0-9]+) RewriteRule ^(.*)$ redirect.php?id=%1 [L] In the redirect.php file, you have : $redirect = array("/home/newscontent.asp?id=1133" => "/name-of-the-article"); // 800 times (for all url) if(isset($redirect[$_SERVER['REQUEST_URI']])) {     header("Status: 301 Moved Permanently", false, 301);     header("Location: http://www.mydomain.com/".$redirect[$_SERVER['REQUEST_URI']]);     exit(); } // Send a 404 if you don't have a redirect

MajesticSEO.com has a free tool that gives you new backlinks per day to your site. I'm not a subscriber so I don't know if you pay if they will tell you which backlinks they discovered.