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This is more commentary for your next step, after you have this question answered. The links at the bottom right of the page seem more for search engines than users. As a user, I expected to be taken to a page about that particular topic, not have a paragraph or two display. My gut is telling me that some of the work that was done (in not the best way)  for SEO was at the expense of usability. You might look at installing Crazyegg or a similar tracking software that looks where users click on the page, even if they're not clicking on a link. In addition to making the SEO right on the site, you'll want to look at the user experience and conversions.

One thing many clients do is compare search results when logged in to results when logged out. So to see where you're really at, get going with SEOmoz Pro. After you take care of that content issue or fix whatever problem you're having, you can ask for site reconsideration here: http://www.google.com/support/webmasters/bin/answer.py?answer=35843\. Hope that helps.

Hey Mike, it's Nathan Joynt here. seoClarity certainly has come a long way even just in the past year. While at their first conference last week (Clarity'13) they announced some really great upcoming features including measuring for term (not provided). I like them too because their product road map is driven from member requests. Mitul (the owner) told me last week that if two users request the same feature, they'll build it. Simple as that. Anyway, let me know if you'd like me to run through how I use Clarity today. Happy to jump on a line, introduce you to Mitul or whatever. Regards, Nathan

Can you link to the webinar you mentioned? I'll keep an open mind, but from everything I've experienced in the last five years, links that don't get clicked still work pretty darn well. It would be hard for Google to track which links are getting clicked. In addition, the links boost the site's ranking and so they will gain traffic organically. (Maybe I misunderstood you) I don't consider forum profile links to be spam or even grey hat when used appropriately. If you are using a tool like Dripfeed Blasts, then of course that's another story. Much of grey hat SEO and a moderate portion of black hat is still in effect. I still see competitors from two years ago sporting a large number of links from terrible neighborhoods, and still ranking incredibly well. I've reported them countless times to no avail. It almost seems like you have to get a competitor featured in a New York Times article for Google to do anything substantial. Cheers.

Click on traffic sources, which source is dropping? A certain engine? PPC? Are the same keywords driving traffic?

This may make it a little easier to carry out. http://www.htaccessredirect.net/ A 301 redirect to the root domain should do the trick.

hmmm... had the same issue with the "Term Extractor" tool. I'd still like a recommendation for a tool that extracts terms from pages on a site that is not in Englsih charachters. I'm using SoQuake's toolbar "Keyword Density" tool, but it's very superficial. Any suggestions?

Google Trends allows you to get an idea of something like that and the Google Keyword Tool will show you data from the previous twelve months. http://trends.google.com https://adwords.google.com/select/KeywordToolExternal

I watched a few SEOmoz webinars and Rand Fishkin mentions a bit about keyword vectors, which were explained to be a matrix of sorts that groups keywords with related words. The example given was a key word snowboard is associated with mountain, snow, cabin, etc., so I'm sure Facade and Façade are closely associated, but they're apparently treated as different terms when it comes to search results--just try searching for both Facade and Façade separately (and together) and you'll get different results. I'd venture to guess that versions of words like cafe and café, resume and résumé are prioritized by location and local language, but I'll need someone to confirm that. I write copy in Chinese and English, but since I am not a native Chinese speaker, I creatively include all versions of questionable terms in anchor text and the content body at least once. To find the variation of the term I want to use consistently, I first check the local dictionary, ask my target audience, and then do a search of all variations in different search engines to decide where I want to rank highest. I've been happy with the long term results.

Again, great resources, Daniel.  The first link provides some empirical evidence that ajax based links do get interpreted.  SEOmofo had a nice recommendation that should stop google from indexing your JS if need be.  He basically said put your JS in an external file that you disallow in robots.txt. From your second link The search appliance only executes scripts embedded inside a document. The search appliance does not support: DOM tracking to support calls, such as document.getElementById External scripts execution AJAX execution Not exactly sure what "AJAX execution" means.  However, if it means downloading JSON or JS and evaluating it that makes sense.  Perhaps not external JS gets executed by google? The third link discusses the "agreement" you can make with a crawler if you have an ajax based site using hash bang urls.  Not super relevant for me but good to know so thanks!

When changing the title meta tag to: KW | Company Name I have a little extra room, should I add the City and State to the end of the meta tag?

After comparing your links, I see that there are a few parameters that your ticketing platform added to the end of the URLs, like ReturnURL and CntPageID. You can go into your Google and Bing Webmaster Tools, and Yahoo Site Explorer as well, and tell these search engines to ignore those parameters on all URLs of your site. I'd also recommend canonical URLs if you have the option in your ticketing system. Now I'm not sure whether or not those parameter handling settings will be sent to SEOmoz when linking to Google WMT. Anybody?

It's not really a duplicate content issue, mostly a reporting issue in GA due to some tracking features people choose to implement.  There's a discussion here that tells you how to filter the issue in your reports: http://www.google.com/support/forum/p/Google+Analytics/thread?tid=65a45d4ad4f6871a&hl=en

Our site www.project365.co.uk was submitted to CSS Mania and got awarded best site of the week for handrawn sites, we went from 100 hits a month to 3500 per month becuase all the other css bloggers featured our site as a result of this. Since then we probably still get over 3500 hits a month from this and I reckon maybe 2 or 3 leads per month as a result. the fact that many of the leads are from asia and we tend not to convert them into business is beside the point. ( we have converted a few) It took me less than 5 mins to suggest our link and cost not a single penny.