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In that case, you will need to check your configuration, because as I mentioned the behavior of one should not affect the second one. As I remember Moz use Google Analytics to set up your Moz Pro Account, so you should check both configurations (MOZ and GA) to found the error. **Good Luck **

The best way to deal with Schemas is using Tag Manager, the first schemas that you will need to focus are the schemas supported by Google ...Why? because will have an impact on your site performance (from SEO perspective). Website, Local Business, Articles, Breadcrumbs, Site Logos, Social Profile are almost mandatory you can check the complete list ( Also you can as many schemas as you want ) There many ways to insert schemas on your site, and if you use WordPress there are tons of plugins to do it. But in my opinion, those options are difficult to implement I mean there are plugins for recipes, for local and so on. And if you are serious about your project, you will need to keep consistency in the long run. The other option is to insert it manually which is ok if you have a small website with 20 pages but if you have a website with 500 articles and 50 categories .... well manual option will be a nightmare So that's why I prefer to work with Tag Manager to implement schemas, I create a tag and the repeat and all the pages that I want and also I don't have to worry of the plugin support Good Luck

Hi Fishe, thanks for sharing this. I had never really thought about filtering out ip traffic from search console data. I typically work with websites with a high enough volume that I think the filtering wouldn't likely impact my work, but it's good to know for my newer clients who may not have much brand presence and are spending a lot of time googling themselves out of anxiety. I can definitely see a use case for that scenario. Good work!

Hi there!  Tawny from Moz's Help team here. Is there anything we can help you with? Any questions about the tools? If you've got questions, you can always reach the Help team at help@moz.com.

Hi conversal, Did you see the responses to your question? Just want to make sure - let us know how things are going, thanks! Christy

Hey there! Thanks for reaching out to us! Would you be able to write in to help@moz.com so we can take a look at your account. Look forward to hearing from you! Eli

I'm getting into the habit of fixing them where i can - if the page is linked from anywhere and fixing/ redirecting if i can. Then i'm marking them as fixed in search console repeatedly - any pages I'm very worried about, I recrawl via the 'fetch as google' with the hope that google will recognise them as gone. On reading google documentation, it says that 404s won't necessarily harm your site and 'in most cases' should be left to 404. so basically i'm trying to use the tools available to us to read what errors might be there and fixing the ones that are worth fixing. I know what you mean about having loads of frustrating 404s - as an seo trying to find things to fix, it's an absolute nightmare. but try marking them as fixed and recrawling them if necessary? perhaps also - since your site is ecom, making a canonical campaign whereby you can canonicalise the most up-to-date product and maybe creating a custom 404 page. like "this is a 404, but here's some similar products you can browse, <a>red shirt</a>, <a>blue shirt</a> etc. hope that helps?

Hi Lucía, Moz's very own Britney Muller has created a 3-part Whiteboard Friday series about using rich snippets. I think you'd find it really helpful! If you check it out, let us know. Thanks! Christy

Great answers guys thanks for getting back to me

Thanks for the response Lisa. Fingers crossed the site moves this way

Roman is spot on. Links are still a big part of the game, but there are specific instances where you can rank with just content. Local SEO is a prime example. I only ever bother with citations for local SEO because I consistently rank just by focusing on content, technical/on-page SEO, and citations. For my clients with a national presence, outreach is necessary. Think healthcare and finance - smaller guys are competing with massive banks who have a ton of authority and history. Content won't win in that space alone (I wish it did). There are some real easy outreach wins early on, but once you've used up the easy stuff (like getting into directories or fixing broken backlinks) then you have to do a content inventory, find your best stuff, and promote it.  OR You have to create amazing content, then promote that and earn some backlinks. Like Roman says, the term "great content" is overused and oversold. Most people who show me their great content are often showing off mediocre content. Best of luck!

Hi Christy, Site launched! The e-commerce part is still under development but the basic site has been up a couple months. Masked text doing great! No issues whatsoever on the SEO side. Ranking super high still and load speeds are good. Service workers will be activated in the coming weeks as we build out our food delivery platform. So, I'll mark my question as answered. https://www.88k.com.tw

Tons of great advice here.  My responsive design drops the sidebar to below 5% of the average scroll depth so I binned it and nothing bad happened to pages per session or time on site or bouncerate or any of the important user signals.  I do have a site-wide 'BOOK AN EMERGENCY APPOINTMENT' button but people use it and we're killing it for emergencies.  It's one of our best catagories and is hotly competitive.  It's in red and replaced a trustpilot widget that was taking people off site. One of the best decisions I ever made and I was tearing my hair out about site wide links messing with SEO but it didn't happen for us.  All the google results were 'no it's SPAMMY' - but they are just a load of content creators jumping on a bandwagon, here in the Moz community, as you can see, things are more nuanced. So if it's relevant and helpful keep it.  Do you have Hotjar.  Allows you to see what peope are clicking on. SWL and footer links Is one of those where spammy sites use it so people say - "ooh don't ever use it" - but you must not be that binary.  If it helps the users then keep it.  In my case hardly anyone used them so I dropped them in favour of one important button. But an additional bump in pageviews and time on site because people are navigating around your site is absolute gold.  So you must encourage that.  but remember Cialdini's jam experiment.  More than three choices is going to induce decisional paralysis especially when you have only a second and the user is almost making unconscious decisions navigating. It's like driving.  You're not thinking what you're doing - it's automatic. So make is fluid and easy and watch the user feedback signals. How about  "Learn more",  "buy something" or 'back to navigation'

So I'm with James in that you should leave it a few days and see what happens. Google quite often tests results in different positions to see whether the site is a good result. It may be that your optimisations caused Google to start testing the pages for that term, Google may have decided the site isn't a good result or may still be testing. Without knowing the brand of the site (which I understand you likely can't share) I couldn't comment on what level of competition you might be getting for the brand name but if it's something generic, or something which could be used to describe a whole industry or product, a new site might struggle. It is also worth considering what James said about the links. How did you get them? Google may think that they are low value links. That could mean the links become devalued (don't have any real impact) or the site might be penalised, in which case it's quite possible not to rank for the brand name. It might be worth doing a quick backlink audit on the site and getting rid of dodgy links regardless of what happens with this specific ranking.

Hi there, As others have said, buying links is against Google Webmaster Guidelines and if they find you doing it, it can lead to a penalty and depending on how bad the problem is, the penalty can range from losing a bit of traffic to you not appearing for your own brand name. I won't lie - buying links can still work and I see websites doing it all the time. But you need to be aware of the risks if you're going down that route and if you're working with a business that relies on traffic from Google in order to survive, the consequences can be severe. Hope that helps! Paddy

Hi James, Thanks for the input.  Yes, the increased traffic we are getting is quality search traffic from Google on good search terms.  However, it appears they have de-indexed many of our pages that do not seem to be of low quality.  We took great measures to avoid duplicate and low-quality content. Ryan