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Hi OP, Not sure what your developer is planning on using but you could easily have some sort of combination of a blog + shop using Wordpress and Woo-Commerce. Why you would specifically want a blog on the homepage and then a shop within a folder is beyond me (surely the otherway round; e-commer site + a blog), but I know for a fact it would be very easy to do for the average Wordpress developer! Kind regards and good luck! Nick

Thank you SO much!

Both of these folks have it spot on and are correct in their recommendations, just remember to keep an eye on Search Console so you can verify the progress!

Hi Matt, Apologise for the long time since the delay, I didn't get a notification or at least didn't see a notification telling me you had replied. Has anything changed? If not then let's arrange to do a call or give me access to your bing, and I will take a look. Steve

Hi there Jake, Thanks so much for reaching out - Sam from Moz's Help Team here! Could you pop a message over to help@moz.com about this, along with an example (a screenshot would also be really helpful) so we can look into this further? Thank you!

Thank you.

If they are relevant then you can get some value.

Another thing that affects the effectiveness of a 301 redirect, is the 'similarity' of the content (in machine terms, I'm talking about Boolean string similarity). If the content on both pages is highly similar (say, 75% similar) then most of the SEO authority will transfer across. If the content is not very similar at all, what you are doing is replacing 'proven' content with a new, unknown quantity which is a risk to Google. As such, the new content will have to prove itself

You bet, Ken!

Just to follow up - I have now actually 410'd the pages and the 410's are still being re-indexed.

Hi there, we're so happy you found an answer to your question! Would you mind sharing it in this thread (along with the original question)? That way, others with similar issues can benefit.

That's an interesting question - if you have examples of some of the secondary keywords you're looking at, that would be helpful for comparison. There's a few things I would recommend. The first is rather than guessing or trying to search for the right keyword, analyze competitor domains or specific competitor URLs to see what they rank for. For example, here are 400+ keywords that https://www.coursera.org/learn/songwriting-lyrics is ranking for. That number of overall keywords will typically make up for low volume on some of them. The second thing is that lots of long tail searches, when combined, can produce meaningful traffic. So it is often worth testing out publishing a page on a keyword and seeing what type of traffic occurs naturally over 3-`12 months. 10 people who really really want a $10 or $100 solution to a problem and more valuable than 1,000 people not interested in buying anything. The third thing is that sometimes people aren't searching for a product, but, if you rank for another term they're interested in, you can make some sales by giving them something worth buying. "how to write a song" has 11.5k-30.3k searches per month - I'm not certain you can make 500 sales off of those types of volume ranges, but, you might be able to make 10-50 when you rank for a big head term, or lots of longer tail terms. This "rank for other stuff and then sell our product" approach may be what is working well for the competitors you mentioned. Finally - consider other types of queries that might make sense - 'music production classes" instead of "learn music productin online", for instance.

Follow these two post https://moz.com/blog/comprehensive-analysis-domain-authority https://moz.com/blog/domain-authority-seo

+1 for Serge's answer, their answer is textbook and really spot on! If you follow this advice it's impossible to go too far wrong

Hi there, I can't answer all of your questions but Google literally announced we can delete old sitemaps in new search console now: https://www.searchenginejournal.com/google-updates-the-sitemaps-report-in-search-console-adds-ability-to-delete-sitemaps/299495/ With this feature available, there's definitely more opportunities to test a few more sitemap submissions and to verify that all urls have been crawled. If you could cross-reference this with serverlogs you would definitely be on to a winner; although to be fair Googlebot crawling a URL doesn't automatically mean indexation! Good luck, Nick

Hi there, This is a tremendously complicated question to answer I'm afraid The best thing I could advise you to do is to use Google Search Console and do some fetch and renders as Google. Here are my thoughts: **Because SEO is critical to us, should we try to force SSR after a click ? ** Correct me if I'm wrong, but you basically mean, create additional page? If that's the case, then creating "static" pages would have make a lot of sense if you want to rank for these keywords. **How does the robot opens links ? Is it : open new tab behavior ? Because this would trigger SSR on our side. ** I'd suspect your best bet would be a combination of fetch and render from Search Console and checking your server logs; I don't personally think the "open new tab" behaviour is relevant here as a robot crawls the site after all. Hopefully this starts the discussion so someone else can give you a better answer. Nick

no problem

Hi Avaye, Unfortunately "improving your SEO" is such an incredibly broad term, it's going to be hard to give a super specific answer within Moz's Q&A Forum. What ZoZoMe was trying to say I believe is that the search engine results in Google are constantly changing as Google changes its algorithm and looks to improve its search results. Just because you previously ranked 1st place doesn't guarantee that you will in the future. In addition to Google changing, your competitors may have also improved the quality of their website and competing pages. Here are a few tips: Check the top 5 search results and benchmark them against your website Do a site speed audit and see if you can improve the loading time of your webpage e.g GT Metix or Google Page Speed insights See if you can update the page you are trying to rank for and add new high quality information or optimise your meta data again Build new high quality bank links by doing some outreach Hope this helps! Nick