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Place them in menu headings that are relevant and useful for the visitors. You don't want to have customers thinking... Why did they put this crap in here.   As soon as they start seeing "contamination" in your menu their shopping in that category will end. What do you think of the Amazon SERPs where they are showing crap in their SERPs that does not match or even relate to the querry?  It has a really bad odor to me.

Thanks for your response Nick, Great answer Yes, I am using WordPress Cloudflare.  I will get on to this soon and let you know how I get on.

thanks again!

I need info on embedding youtube videos inside blog posts as well. As per a study i found after inclusion of youtube embeds inside posts, the DA drops allot. But when we remove the embeds then DA comes back to normal. Can somebody explains what is it with this behavior of DA?

Yup . Me too. One of the domains that I monitor had thousands of internal links and now it shows as 0. Weird.

Do you know how to cook this dish? آنتی فراماسون

Are there any downsides?   My answer to that is "I can't think of any". On the other hand... Are there any upsides?  My answer to that is.... Google can be very slow to find - and then begin to use, canonical tag instructions.  On a website that gets a few hundred thousand visits per month, I have seen Google take several weeks to a few months to begin using the canonical tag instructions.  On a website that gets millions of visits per month I have seen Google take a few weeks to a month to follow canonical tag instructions.   In the reverse, it takes them even longer - sometimes several months - to forget canonical  instructions after the tags have been removed. If I was in your situation, I would take a "coming soon" approach with the website.  On the /success-stories/ page I would simply place an announcement in a box that "success stories for nonprofits are coming soon"... then on the /success-stories/nonprofits/ page, I would give an enthusiastic description about "what will be here"... and much of that might be useful for when the full page is finally up. As for the /year/ pages, I would not make them until you have viable content to populate them.  You can make them in a sandbox area, but just not upload or link to them until you have ready-for-visitors content. I find that sometimes a hard part of being a good webmaster is waiting until good content is ready.

Thanks! I also got a tip from the Screaming Frog team that if you use the Javascript spidering option, that can also grab all of the images: https://twitter.com/mirabilemac/status/1114249330116968448 The one additional thing I realised is that if you host images externally (cloud etc.), screaming frog will not provide the image size of those.  So if you're doing an audit and need to know image size too, that won't be included if hosted externally. Still, it's wayyy better than not having a list of images at all.

This is essentially what i was thinking too. i was hoping to get a few more responses from the community, but i value your input. I have already started moving in this direction. Thank you,

Big sites with lots of linking root domains do get beaten in the SERPs by tiny websites with few linking root domains.  What it takes to beat them is great optimization, great content, external links connecting to the competing page, and a site that is highly respected by its visitors. This does not happen a lot.  But tiny sites that punch above their weight class often have the best information for their topic on the web, deeper information for their topic, and authors that have experience and reputation in their field.  They often receive much of their traffic by domain type-ins.  When Google sees people asking for them by name they are rewarded in the SERPs.

Hi Issa, This is a great question and something I actually asked Gary Illyes of Google on his Google AMA. For me the site:olddomain.com has been inconsistent; sometimes with domain name migrations everything tidies up within a few weeks, other times it lingers like Andreas' fantastic example of SEO Moz. Anyway, Gary said "You don't need to do anything. We're simply surfacing the old URLs to... Not confuse users i guess? Honestly, that URL we show in the results are sometimes fairly useless, maybe we should test again what happens if we remove them" From the answer I think Gary is trying to imply that keeping rankings whilst showing old domain is done to keep things familiar for users. Regarding the index returned during a site search, I understand this is historic. Here's the link for the full question and context: https://www.reddit.com/r/TechSEO/comments/ao3fmk/i_am_gary_illyes_googles_chief_of_sunshine_and/eg1lps1/ Hope this helps slightly! Nick

We can conclusively say that connecting catchphrases in PDF's holds a type of impending impact on positioning - it has been a moderate channel for a long time. Throughout the years, we have been not able to state - "Hello, we just got hit by penguin", in light of the fact that the downtick on altho change days was so minor contrasted with every other person - practically unnoticeable - Portafina Website however the pattern descending throughout the years is incredible, clear. SO we have consistently had a go at following the Google mantra.

Ah I get you. It could be down to your specific mobile deployment being somehow less-indexable than your desktop deployment (more common than you might think). I you can share a few URLs that rank on desktop but not on mobile at all, I (or someone else) will soon take a look at them for you!

Fixing all crawl issues should undoubtedly help with SEO "across the board", however it can be unrealistic to expect this to fix the rankings for an unrelated page! Put it this way, if you're page is already ranking 2nd place for your keyword, it already means Google "likes" it. Don't get me wrong fixing site wide on-page technical issues definitely moves the needle, however if no internal links or content really changed then I wouldn't necessarily expect significant SERP movement. Perhaps look to off-site factors e.g. backlinks and domain authority to position number 1 and do a Gap analysis. Kind regards, Nick

Thank you, wise advice. I think you're right, it's part marketing/branding and part technical. I think the marketing strategy for the two sites does, naturally differ, and I will see if I can use it, otherwise consider the 301 redirect route.

I can see cases for using the .edu domain. If you are in the business of educating people at your facility, at their facility, or on a website  then I would definitely start using the .edu domain. If you are a publisher of academic content that is really good content and recommended by professors and used by students then I would use the .edu domain. There are many domains that clearly communicate the business of the organization.   They bring "credibility even if undeserved"... and if you really deserve it then the .edu domain could be like throwing gasoline onto a fire in terms of attracting natural links and pulling clicks in the SERPs. Which domain would you click (or type in) if you were looking for an educational organization named "wilson"?   Which one would you be more inclined to link to? Wilson.com or Wilson.edu There are .edu domains being used by organizations that are in the business of education, but most of their activities would be considered to be something other than students and teaching.  Smithsonian.edu, Getty.edu, GIA.edu. Have you ever sent a link request to a website suggesting that they link to the most valuable page in the internet for a topic and they write back.... Wow!  That's a fantastic article, but we don't link to commercial websites? If you have a website on wilson.com and send a link recommendation to loc.gov or nasa.gov, what are your chances of getting a link?   Does that change if your website is on wilson.edu?