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Thanks for the great answers. My problem is that my home page http://www.global-lingo.com/ has no reference to Arabic Interpreting at all. My Arabic Interpreting page http://www.global-lingo.com/interpreting-services/arabic-language-interpreted according to SEOMoz's own tools is nearly perfectly optimised for the term I want to rank for. Unless I'm missing something really obvious. I guess my best option is to build back links to the page in the vague hope that Google changes it's mind. As you can see from my site I'm trying to rank with targeted pages for a whole host of Translation and interpreting terms. Some work really well and other not so. Any advice would be appreciated.

If this is something you want to present to your client, it's probably best to explain the procedures of A/B testing. "Hi [customer], You are finally getting traffic to your site, however we want to run some A/B testings to maximize conversions on your website. We plan on running these tests and will only have results after 30 days (or more). " The site I mentioned above will give you reports that you will be able to present to your customer after experimenting: http://visualwebsiteoptimizer.com/features.php#revenue-tracking

You're going to have to have a manual step in the process somewhere, i.e. if the quote turns into a sale, you'll need to have the CSR enter something so that you can see that quote #x turned into a sale.  Most likely you'll have to track that outside of Google Analytics, of course.

Do you mean a goal in Google Analytics, or a goal within Facebook?

Thanks for the input! I think you make some good points.  What you recommended is precisely what our current plan was for the new site.  I just didn't know if there is any other decent options.  You've given me a bit more confidence that we are going in the right direction.  Thanks.

If the general search query matches what is on the page it should be fine. A lot of people tailor pages to location or technology based, just think of mobile versions of sites. Only you would know are you trying to manipulate the engine? If not then all is well and you will not get penalized.

Hi Erick, This sounds like an interesting conundrum - but I'm sure you'll be able to find ways of making it work. Echoing some of the previous two comments, I agree that it would be ideal if you can unite the staff and the product in some way - be that sending staff to a warehouse/studio somewhere or just doing "test" videos going forward when you try out a new product. However, if this is not logistically possible, you have a couple of options: Chroma Key the staff onto a studio image of the product This is essentially like doing a weather video for your product - getting a nice image of the Product in the warehouse against a white background, recording the staff member against a greenscreen and then removing the green in post production in order to lay them over the product image. There are tons of tutorials online to help with this - but it will require some level of production skill to get it set-up right and look believable. Mix footage/image slide-shows of the product with footage of staff reviews Here you could instead just intersperse quality images of the product with VO and footage of the staff member talking http://library.creativecow.net/articles/kramer_andrew/slideshows.php this is a great little tutorial which explains how you can get a slideshow looking nice an professional with Aftereffects - but you can do similar with Motion and other editing programs. I would ensure you always have some visual appearance of the staff members in this video type - otherwise it may appear like you have just hired an actor to do VO and you won't be displaying the personality and product knowledge that is required to make a decent product video. You'll also need to ensure the images you use are unique and in a similar style, using any stock product photography to build out the video will look unprofessional and make it appear like you are pure affiliates without any product expertise. While both these options will allow you to mask and get around the physical distance between product and the staff experts, but only if you retain some level of production style and quality between the two bits of footage. This means with either suggestion, you will need a photographer/cameraman to get to the warehouse somehow. If this isn't possible - then I think you are in a bit of a tricky situation. You could just do talking head videos with a short introductory sting featuring a standard product image - but this would ultimately result in a sub-par product video. This doesn't necessarily mean you shouldn't create anything, especially if you are creating the videos mostly for the opportunity to get rich snippets, but you should be aware that bad product videos can lower conversion rates as much as good videos can increase them. Hope that's useful. Cheers, Phil.

Very good answer! If they get down that far it means they're still looking for confidence and need to be further convinced. Thanks for the inspiration.

We're using Optimizely and we love it.  Their tool is incredibly easy to use, and very powerful.  It's powered by jQuery, but has a nice editor (which you can try out for free on any page on your site) where you can edit page elements simply by clicking and dragging, resizing, swapping, or deleting them.  For a lot of our tests, we handwrite JavaScript and jQuery to effect multiple elements on multiple pages, which was impossible for us to implement within Google Website Optimizer. They also have all the reporting you'd expect and support multiple goals which is a must for us.  It's a very powerful full-featured tool.  We're very happy with it and have no regrets.

Here's a nice e-Consultancy article with come clear things to check against: http://econsultancy.com/blog/9848-monday-morning-panic-stations-18-checks-to-make-when-your-sales-are-down?utm_medium=feeds&utm_source=blog

Thank you for your feedback.

Joel, I really like to read the Unbounce blog. They have an awesome product and their blog is one of the best in the industry. www.unbounce.com Let me know what you think. Ryan

5% CTR is good but 2 cents per click is really low.  Other than being in Brazil, I believed you have been 'smart priced' due to the traffic quality you are sending through.  Also, when you started using adsense, I assume the CPC was higher right?

It's been about a year since my post and they have changed the page.  Now, if you want to see trust symbols you must go to individual sites. Look near "buy buttons" and in highly visible parts of the page such as upper right.

No one has mentioned this, but have you thought about making all your ad groups geo-modified? My guess is this client is targeting a specific location or several specific locations. Like "air conditioning repair miami" and then also tailor your landing pages to target that location too.

I'm still not sure you have a problem if I'm honest. If your actual site is fine, then purely providing an image off-site is not a classic 'doorway' website model so can't see why you'd be penalised for that, in my view, quite sensible practice.

de nederlands reg there - didnt ping it to check ip