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Donald is right, here's an article on the Search Engine Journal website that might be helpful in getting you started, it was published about a year ago but should still hold true. It talks mainly about the potential secondary benefits of adopting IA, in terms of having a cleaner setup and therefore potentially ranking better, but those improvements also give some clue as to the hoops you may need to jump through.

Hey Jeff! Was just going through some old questions I asked and realized I never gave credit for your answer! Thanks again bud, cheers!

Here you can find a list : https://infographicdatabase.com/list-of-infographic-submission-websites/

Great articles thank you!

Hi Belen, I think having one brand page is enough. You don't need to have 15 Google+ pages and I don't think having more than 1 has an impact on SEO or backlinking. You can use this G+ page to promote content and post updates like any other social media account, and link to it to your website's header/footer. Apart from what I've mentioned, I think there's really no other use for G+, unfortunately.

David, Because you can only have one ad account on Facebook this is common practice. Giving access to the add account to the client could compromise the ad campaigns that they are running for other clients. The client should be able to see the results of the ads from within their Facebook page under publishing tools. and under insights. However they will not be able to see the cost of each ad. The company should provide the invoices generated by facebook. These can be distributed by client if necessary.

The facebook pixel will allow you to track conversion to the specified page however you will be charged from Facebook for Clicks or views depending how you set up the ad. Facebook has nothing to do with your website, so it is not going to allow payment vs acquisition. However, you can set up contact forms and shops on your actual facebook page. Either way payment occurs when a facebook user has an action with your ad.

OH MY GOD.  It was so hard to find.  Thanks for enlightening me.

Thanks, I will get back to you if I face an issue.

Hi Gavo, I use Facebook Lead Ads for Moz, but I just manually download and upload into our CRM on a weekly basis, and I don't know of a free CRM that you could use here. Wish I could be of more help. Maybe this Facebook article can point you in the right direction? https://www.facebook.com/business/help/977482022303376/?ref=u2u

Hi there! What's most likely going on is the assigned person doesn't have the right amount of access, or you haven't set up the ad account correctly. It's billed to the credit card attached to the ad account. Have you set up the ad account? You can't run ads just with a business manager you have to use the ads manager. How are they boosting the post? There are two ways to do it, once from the page directly and one from the backend of the ads manager.

Hi there! We use Rival IQ for competitor comparisons and amazing PDFs. You can also monitor competitors, and you have as lot of flexibility with measurement. https://www.rivaliq.com/

Lol. Sherlock to the rescue!

Thank you Chris a lot for this detailed answer!

Sorry, don't have anything public around this that I'll be able to share.

I believe social influences SEO, but even if it doesn't right this minute, will it? Do you anticipate changes to the way people search for businesses like yours? I believe that Facebook is working on grabbing some search share from Google. As that happens, that social investment will pay off even if it's not paying off now.  Already I can use Facebook to search for something like Hotels in NYC and get true personalized results - I'll see the names of my friends who like those pages. Knowing my friends, it will let me know which hotel is swanky, which one is cheap, depending on which of my friends liked it.

I don't think any benchmark exists. Obviously, a lot more people look at a New York Times article, at least the writer hopes so, then look at an individual home for sale. In addition, who's the audience? A NYT article that appeals to a social media savvy audience will have more shares than an article geared towards a less social audience. Same with your home for sale. Is it in Palo Alto or Bozeman, Montana? Any benchmark would be useless.