Facebook Instant Articles - will it hurt SEO?

[MJTrevens]

I am intrigued by Facebook IA and am thinking that putting some of my company articles on it would be beneficial for marketing. Question is, will it hurt SEO if I take an article that is on  my website and also submit it to Facebook IA? Will it register as duplicate content in Google?

Could it have other benefits/risks?

[donsilvernail]

Instant articles are very similar to amp. They are not hosted by facebook. Facebook pulls a stripped down version of the article through rss. When a link is posted to facebook and a user on a mobile device reads the article they are delivered the IA version. So the article loads fast and Is unencumbered. So, because Facebook is only showing the same article from your website it is not duplicated. So it will not hurt SEO efforts.

[R0bin_L0rd]

Donald is right, here's an article on the Search Engine Journal website that might be helpful in getting you started, it was published about a year ago but should still hold true. It talks mainly about the potential secondary benefits of adopting IA, in terms of having a cleaner setup and therefore potentially ranking better, but those improvements also give some clue as to the hoops you may need to jump through.