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Category: Social Media

Discuss the impact of growing social media presence and its relationship with other digital strategies.


  • been there done that but you should not have problems finding references for that all over the web.. Although i must admit, most of my knowledge on GTM is from Simo's blog.and this one can help you out too. As i have mentioned earlier, as long as your user is coming form a browser newer than ie7 you should e fine. cheers

    | Yoav-Blustein
    0

  • Hi there! Good answer! I am doing pretty much what you said, and am getting lots of good feedback as post likes, comments and personal shares. However, I'm not getting as many page likes as I'd like. About being relevant and posting engaging content - this part seems to be covered. My page is about dogs and puppies (here, you might like it too https://www.facebook.com/LeMitris/), and, therefore, all groups I post in are about dogs and puppies. Feedback is great, here is an example. I did this post and after doing some social networking work I got 45000+ reach, ~2k likes, 70+ shares and ONLY ~30 likes to the page. Now, as you see, it be very nice to at least invite those 2k people to like the page, but I can't since all those likes are in groups, not on my actual post. Any idea how to utilize this? How to rip these benefits? P.S. I guess I can try to friend all those people, but it'd be pretty weird, no?

    | DmitriiK
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  • While I have nothing to add in regards to facebook ad cliks not showing up in Analytics, I do want to add caution that facebook, while produces a lot of clicks, impressions, likes and even website clicks, unless you have such a broad site that you can do the fly paper traffic tactic and lure some of those people in,  I've found facebook's user base widely impulse driven rather than focus driven. For broad niches this works well, for narrow niches it's a risk.

    | Deacyde
    0

  • yep that's right you can get data on links to your facebook page

    | wearehappymedia
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  • Typically, website visitors from social media does tend to have a higher bounce rate. But the fact that it's coming from social and those are actually considered links (tweets are links) trumps the fact that they bounce or have a higher bounce rate. When it comes to bounce rate from a particular source, Google does have info about clicks and bounces from Google's organic search, but I don't believe they have the bounce rate from someone coming from Twitter, clicking on your site, then going back to Twitter. They do have the overall bounce rate data, but apparently they don't use Google Analytics data. Overall, I don't believe a high bounce rate from social media will have an effect on rankings--it's bounce rate from Google organic search that may have an effect.

    | GlobeRunner
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  • When it comes to Google Plus in particular, we do recommend that the authorship and publishership tags be used, as there has been mentions by Google reps in the past that those could come back at some point. We don't know if Google is still using Google Authorship internally as a search engine ranking signal of some type even though it isn't being promoted publicly. The same goes for Google Publishership, as well. If it requires a lot of extra time coding this into the site then you might consider not including it--but we do recommend that it still be included, especially since it may make a comeback at some point.

    | GlobeRunner
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  • Hi Kane, I just had the same issue as Ioan Said with Twitter and Facebook social login buttons on each article. The content crawl showed that my website has 84 000 links which are 302 links. My concern is that I have only 53 000 links showing 200 response code. In this case I have a feeling that those 302 might harm my site. Total website links: 14 1000. Any Ideas how to deal with this?

    | Metropolis
    1

  • Thanks Christy! I appreciate the endorsement!

    | Justine.Hedge
    1

  • Shares on certain social networks don't necessarily have an effect from one social network to another. Google Plus doesn't necessarily have more ranking power--it doesn't work that way. What is more important to Google is the actual rate of engagement and who is sharing/interacting with it. If one post is shared by an influencer and there are a lot of comments, that will have more ranking power than a post that's made and no one shares it. Or lots of non-influencers (spam accounts or fake profiles) share it. Look for actual engagement and shares by influencers, not whether it's shared on one particular social network.

    | GlobeRunner
    0

  • Unfortunately, our site was never set up right after our rebrand to moz.com so I can't see the data and it's not something I've used before so I cannot give a recommendation on value of data. Just because we're not using it doesn't mean it wouldn't be or couldn't be of value.

    | EricaMcGillivray
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  • Go to an attorney who practices intellectual property law.  You need to play your cards properly in these types of situations.  What you learn from this situation can be helpful for future situations and what you establish with your attorney will streamline actions in future situations. Discuss the following and other topics with the attorney:  adequate terms of use for the website, warnings on your website for potential infringers, how others might be able to use your property under fair use, proper copyright registration, informal notices of infringement, formal notices of infringement, DMCA complaints, potential liability and costs that can be incurred if you step into this, other topics that apply to your specific situation.. An informal notice often stops infringement, a formal notice often works when informal notice does not, a DMCA can get their copy of your content out of search or off of a server.  DMCA can also get you in trouble. Legal advice in these situations often costs less than most people fear. Not taking action or taking the wrong action often costs more than most people realize. Sometimes you can learn a lot from a preliminary discussion with an attorney by phone without incurring any costs.  Depending upon your situation and who you consult, you might spend $X000 and come away with knowledge and resources that will significantly reduce your infringement problem.   I've done it with more than one attorney just to get diverse perspective and an education.   I've gotten my money's worth and my wallet ain't smokin'. That's about what I can say about this.  I am not qualified to give legal advice.

    | EGOL
    1

  • To be clear that's a URL change not just the name.

    | wearehappymedia
    0

  • Hello, Since you are talking video files, Google has a tough time identifying what they are about. The main concern is not the file itself but the textual titles and metadata surrounding the video. First video published with keywords etc. will be featured first, but a Youtube video has a natural bonus given it is Google's domain and Google likes Google. I would say this is probably a low-concern issue - if you have it on a Youtube channel and have access to a domain, I would incorporate it into an iframe on your site so it gets canonicalized with your domain rather than through a 3rd party video hosting service - this also gives you greater access to SEO options (both on-site and off-site) than video hosting domains do. Hope this helps and fire any follow up questions my way if you like - I'll help as best I can. Cheers, Rob

    | RobCairns
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  • Matt Cutts has said 'Facebook and Twitter posts are treated like any other web pages for search'.  As of now Google does not use social media platforms such as Facebook or Twitter followers for search ranking. However on the other hand if you are getting a lot of related question around your products it could be an idea to build content around some of those re-occuring questions and add it to your website in a FAQ style. Then you could engage with people on your social platforms and refer them back to your site.

    | JordanLowry
    0

  • I'd recommend opening in a new tab. Part of that is personal preference, but I can't see any case in which it's a good idea to move someone off your site in that situation.

    | MattRoney
    0

  • Hmmm... I'm seeing the Knowledge Panel for your brand for searches on both "tacticalgear.com" and "tactical gear" (which is generally a good sign), but, as you said, no Google+ (just Twitter). This is a bit of a black box, unfortunately, and a couple of networks disappeared a week or so ago. Many others seem to shuffle. Your structured data looks fine, and your G+ page is successfully linked to your site. So, you've got the right signals in both directions. Your "sameAs" data even checks out on Google's own structured data testing too. Unfortunately, this may be a weird query-time phenomenon that doesn't have much to do with what you have or haven't done. Everything looks by-the-book to me. As Christopher said, you could try to put up a couple of text posts (and not all videos), but at this point it's probably going to come down to some trial and error. Sorry, I know that's not really an answer, but I suspect you're in that frustrating territory where you've done everything you're supposed to and Google is either midway through changing the rules or making some real-time decision that we can't see.

    | Dr-Pete
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  • Unfortunately, it's pretty hard to track down how people are finding your Twitter (except from your own site). Other more obvious places are anyone recommending you as someone to follow on Twitter or mentioning/RT'ing you (show up in your @ mentions) and running an OSE report to see if you're getting backlinks to your Twitter profile from other places, such as if you were on a list of companies in your niche to follow. You can also use Followerwonk to see your follows/unfollows. This can help you narrow day the days you get major follows and then dig into what happened those days. Did you speak at a conference? Was there a blog post published about you? Did you get a big press mention? Or did you just have a tweet that hit some influential people? Also, an important note, occasionally, you'll see sudden dips and lots of unfollows, sometimes that's just Twitter cleaning up spammers. (I was putting together a presentation where I thought Rand Fishkin had lost lots of followers due to a tweet he made, but it turned out to be Twitter cleaning up spam accounts. And then I needed another example.) Hope that helps!

    | EricaMcGillivray
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  • This thread may be old but I figured, people might still be coming across this post so here's my take: I've known a few who went with Distilled and 97th floor and were satisfied with them. Both SEO providers mentioned are on Moz's recommended list which were also stated by the rest. Now if you are really looking for a legit freelance SEO to work for you alone, you can try James of search marketing pro. Though they seem to cater to Australia only. But it is best if you ask (I mean no harm in asking, right?). I had an old website done with them and it was all good. A bugger as I had to close shop, though. Odesk, which is now Upwork is generally better as it is now more like a real hiring process for the employer and the freelancer (It was used to be a horrendous bidding process with a lot of freelancers from developing countries outbidding the rest of the community bec. of low labor rates). I'm sure most of them are qualified to do the job. But look for someone who is really committed to work for you! Cheers and happy hunting!

    | simpleid
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  • There are two reasons that i still didn't move to HTTPS: Twitter counter Facebook likes Since Twitter counter was killed only remain likes. But i will move soon w/o waiting for them. Only G+ follow 301 redirect and pass links.

    | Mobilio
    0

  • Thank you Peter!  I contacted Sucuri's technical support and they made a change to their settings which fixed the problem.

    | Lucas25
    0