Facebook Name Change and Effect on SEO

[wearehappymedia]

Hey Moz!

Working with a company who has about 20K followers on Facebook and about 500 backlinks to their current facebook page. They want to change the name of the page to better reflect the business. I need to advise on this but I'm not sure of and how it will effect them.

Any one had any experience in this area?

[wearehappymedia]

To be clear that's a URL change not just the name.