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Category: Social Media

Discuss the impact of growing social media presence and its relationship with other digital strategies.


  • Hey E2E! I was wondering if you could clarify what you mean by a 'closed facebook cover photo', and give me as much information you can about the image (eg. size, or a screenshot of the error). Thanks, I can much better help you with that information. Lydia

    | lydiagilbertson
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  • You could always trial a service like mention.com - It will allow you to track specific content across a variety of locations including FB and Twitter etc. It is a paid solution, but you can get a free trial. So people share a specific link or bit link - hopefully you can track it.

    | TimHolmes
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  • I would be surprised if this is really going to hurt SEO. It is a tactic that might be a little bit in the grey area but if this is just 1 thing that you're 'messing' up and not doing the right way it would definitely not be something that they're going after.

    | Martijn_Scheijbeler
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  • Hi Lysarden, Good point. No not in my opinion. If your content is valuable to your target audience and has an additional value for them its very much OK like this. I can think of some kind of summary with curated links as being something very helpful actually. Its a sign of quality contents that is also links to other (authoritative) sources. Some might visit these links but thats OK, thats part of the game and also what they are supposed to do actually. But they will come back and stick to your blog/content if its worth something for them. You will pass equity juice to the sites you link to and yes you will help them rank (but they would probably would do anyway also without your link as I think of them of being authoritative sites in the given topic already), but you will also position your blog posting topic wise in the right area and again to link to (maybe not to many) good authoritative sites in the corresponding field is good practice, something you should do. If your posting is a kind of list of helpful links for this topic also many links pointing out would be OK. Cheers, Cesare

    | Cesare.Marchetti
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  • Hi joelmd, Yeah that changes the situation and you surely add value.  This needs a very custom solution though, besides the things you already mentioned one ideia could be a series of articles you could publish on your website where you list the top 10 businesses in category xxx in a certain geographical area. you could base this list also on the completeness of their listings and offer the ones that appear on the page a badge for being in the top 10 and ask them to insert it in their website (people and businesses like being part of a top 10) and the badge could have a link to the said article on your website. Just one of many ideias you could think of. regards

    | Moreleads
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  • Yes is only available on Ads Manager or Business Manager

    | Roman-Delcarmen
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  • Hi Brandon! I've been using and loving this feature on Facebook. From my experience, you're able to invite any and every person who reacts to your content on Facebook. I've seen great success with it since launch, and it has certainly given us a huge boost to our followers. These are not people that are friends with the admin on Facebook; these are just engaged users. As for the "invited" issue, I have sent people an invite, but they may not have clicked the notification. I've had my team test it out for me, and it seems that it gives a notification for the user to like the page. Whether or not they click that notification and follow-through is on them. If they haven't received the invite, I would have them update the app. If that doesn't work, I'd check their business support forum for further help.

    | PelicanStateCU
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  • We publish all of this content on our own site. We don't syndicate, share, or guest post anything. Instead we promote the library of information on every page of our website, link to it in the persistent navigation, guide customers to it when they write to us for information, feature it in a newsletter that we send every month, and let industry groups know that it is available for viewing on our website. That's what we do.  Our customers and site visitors then share it for us.

    | EGOL
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  • If the user experience for paid traffic is bad, you'll be losing money. I think this area is mostly self policing. I have seen zero evidence ever that Google takes paid social traffic user experience or volume into account for organic rankings. It doesn't make sense to do that because those users behave drastically different than a user on organic search. Why would you base organic search rankings on paid social traffic?

    | Everett
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  • Hi, I contacted Twitter via the link below and they actually resolve the issue within 24 hours. https://support.twitter.com/articles/20171312 Kind Regards

    | Carl287
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  • Thanks James, None of them looks like spam, my target URL is all from our Social Media. Twitter, Google Plus, Linkedin, Pinterest, Facebook ... We use ''Hootsuite'' to  shrink the URL and post in to our social media, is that maybe we having this problem now?

    | Kiakh1987
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  • Hi there Bryce, what an unusual problem to have, Facebook is normally all too happy to take our money! So I don't know all of the details, forgive me if I'm off the mark here, but is the budget incredibly high? Is it daily or lifetime? And what action are you being charged for? Is it cost-per-impression? Otherwise (no offence meant) could it be that the audience aren't being swayed to action by your creative? I know there is a way of capping frequency on Facebook ads, if it is CPM, there's no way you have that switched on is there? Is it possible that some aspect of your advert is causing Facebook to limit reach (text-heavy image or low quality score for example)? Also, how long have you left each of these tests running? Apologies if this is all retreading old ground, I would expect the rep to come up with a lot of these, but got to go through the old off-and-on-again routine with these things first.

    | R0bin_L0rd
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  • In my experiece I created some brand pages related to one of my product, create some trending content and when the page is ranked I merge the old with the new one.

    | Roman-Delcarmen
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  • You are welcome. I got very valuable help on this platform lately and I am going to use it even more in the future.

    | Cesare.Marchetti
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  • Gavo, I think in this scenario, I would encourage you to just test it out and see how it works for you. The lookalike audiences can be a great way to reach those that you may not have any option to target normally. And since Facebook cpcs are generally much lower than AdWords, it's worth setting aside a testing budget and running a few different tests. Another idea would be to instead of creating a lookalike audience, to create a target that does match your criteria. Facebook has a large selection of criteria and you can preview the audience size before running a campaign. Do keep in mind that Facebook doesn't have the same intent as SEM marketing. You'll need to give them a strong reason to take action. Best of luck! Let me know if you have any further followup questions! Trenton

    | TrentonGreener
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  • Thanks for the hasty response. We couldn't find anything either, but I know there are some wizard out there! I will post when/if we find a solution.

    | Brie.E.Anderson
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