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Its "just" a Launch with a combined Relaunch You could use both checklist like https://moz.com/blog/10-things-relaunch-your-website for the relaunch part. Here you could find Redirects and so on. Additional you could use https://moz.com/blog/starting-over-part-1-a-prelaunch-checklist for the Launch Part (Domain, Server, CMS, ...). Dont forget part 2 and 3 https://moz.com/blog/starting-over-part-2-launch, https://moz.com/blog/starting-over-part-3-optimize. Depands on the website, but normally it's not a one man job - a team with a lot of knowledge (ideal in relaunch) should support that job.

Hello, There is no discernible difference to Google whether your internal links are located through buttons, icons, or the sidebar. The primary navigation bar is held as a slight priority over internal links on your pages, but only because of link juice flowing through your site. If your links are tracking through your services page, your primary concern should be around user experience - are users more likely to use the buttons that are currently there, or would a sidebar create easier transitions from page to page? The answer to that question should determine whether you decide to change up your page. Personally, I think you are better off with buttons and/or images to help visitors find exactly what they're looking for when they transfer to your services page. Hope this helps and feel free to get in touch if you have further questions. Cheers, Rob

Yes, interesting I did wonder as much. We identified that the menu bar may be at fault, so we A/B tested and noticed a substantial increase in conversions.  Unfortunately, we have now put live and conversions of dropped again!   There is a slight change in the URL structure, but everything is redirected as far as I can tell. Wondering if it's just Google getting its head around it again.

Did you decide on a platform yet?  this was posted months ago, and was curious to your decision.  Other mozers are recommending Shopify.  I"m a WP girl myself, so I lean that way.  Just curious as to the final verdict.

Hi Shaun, All cases mentioned in below article http://searchengineland.com/googles-matt-cutts-seo-advice-unavailable-e-commerce-products-186882 Hope this helps. Thanks

Hi there, There isn't a definitive answer regarding the number of links that you should add. The way I'd suggest thinking about this is what would make sense for users - do they need to have links on every single page? Does it make sense for them to be able to click to different subdomains from anywhere or could you list them all on your homepage or another page? It's pretty common practice to cross link between subdomains that are related to each other, but you do want to be careful not to do it if it doesn't make sense i.e. if you're doing it just for SEO benefit, it's worth considering if it's the right thing to do. It's also worth avoiding a focus on keyword driven anchor text, because that could definitely be seen as manipulative if you overdo it. I hope that helps! Paddy

Hi Thanks. We do canonicalise sizes though not colours as the colour can be an important search term..

Hi guys, Confirming that there is no way to add a custom meta description to Shop pages on square space CMS. Dont understand why these folks dont take suggestions seriously when its negligence is costing its customers huge business!

The first thing I think of is that you're measuring pageviews instead of sessions. If you put a lot of effort into streamlining the user experience, wouldn't you expect a decrease in pageviews as users are finding what they need faster? I would check a few different things to gain a more complete picture. First, check your sessions instead of pageviews. If sessions are trending the way you expect them to compared to the previous year, then maybe the redesign impacted user behavior so they're hitting less pages on the site. Next I'd see if there was any differentiation between mobile, tablet, and desktop pageviews that are skewing the data. Since the site is now responsive I wouldn't be surprised to see a difference in user behavior on mobile devices, and that may be impacting your pageviews. Lastly, why not segment and compare by traffic source? If you can identify a sharp drop from a particular source you might be able to gain some insight there. An easy method of viewing this is to create a collection of pie charts or bar graphs so anyone can quickly see where the change was. There are other ways you can slice and dice and segment your data to tell your story, but I would start there.

Let us know about your findings

Thanks v much Marie - that's really useful - this sounds like it'd be good to test so will try to do that and see what happens.

Thanks Andy, I'll take a look.

Hi, Try using any other crawler to see if they provide you with the same message (ScreamingFrog), in some cases it could mean that the site is overloaded and will start blocking the crawler. We're doing something similar for ours as we have a lot of scrapers but exclude the 'good' sites. Martijn.

Moz crawls paginated pages even if you have added the rel="next" and rel="prev".

Hi Greg, Thanks so much you reply was most helpful! Patrick

I'd be interested in seeing the research you did showing that Google is using Facebook comments as a ranking signal. I think a correlation definitely exists, and there is supporting evidence for it, but to date I don't believe anyone has proven causation. The best research I've found on the topic is here: http://buzzsumo.com/blog/social-shares-and-inbound-links-insights-from-new-correlation-data/ In short, it states that some content that is shared garners more backlinks depending on the type of content and where it is shared. You should compare this with your research and see if it follows the trend noted here. If you're trying to decide whether to move to AMP or not, consider that you could receive a ranking boost as some have, but you could also be sacrificing your ability to convert as highly as you used to. I like to follow this rule of thumb: publishers yes, everyone else no. We all have to make money somehow and stripping out conversions is not a great way to do it.

As long as you make sure the content differs slightly across the board, you'll be fine--especially if the bulk of it is new, super unique content. Depending on the service, it could be useful to have different "default" content to add to certain pages--if it's a seasonal service, there's one paragraph you tweak as needed, etc. Hope that helps!

Howdy. Well, since all you are doing is updates css and adding pictures, but keeping url, text etc., you won't have any effect (positive or negative) on SEO whatsoever. SInce it's gonna look a bit better, maybe engagement metrics will go up, and it'll improve SEO, but that's a tall story to hope for Hope this helps.