Welcome to the Q&A Forum

what is interesting is that i can see that all the individual pages are good in terms of displaying in the browser correctly except the "home" page.

Not sure what exactly outcome you want to have. But I think whatever benefit you will get, won't last long. If the Website B has a higher DA you are likely get a better benefit from a subdomain.  The redirection benefit will flow to website B since it is ultimate destination. But it has higher DA anyway so you are not getting benefit to website A

Hey Bernadette thanks for the insight. I agree that creating a second site is not the best option. Unfortunately we really do not have the luxury of setting up a sub domain. Because of countless outside (and internal) forces we must open the store as described above.

That presentation is from 2006.  Is it still relevant?

Glad to be of service and best of luck with the new designs! all the best, Sean

Hi There, Yes, pages with less content and only images can hurt your site's SEO. Another problem with portfolio pages is that with the limited content, similar title and description, they might look as duplicate to search engines. I have a client who had limited content on product pages, we had great success in SEO after adding a unique description to pages. Best to handle the situation is to use a portfolio main page with unique on-page content. I hope this helps. Please respond if you have further questions. Regards, Vijay

Have you tried fetching those URLs as Googlebot within GSC? -Jake Bohall

Hi there. If you google your query - http://bfy.tw/7rNu, you'll see there is quite a bit of advise on MOZ forum. Overall it comes down to expanding content for national arena, at the same time making sure that you do not remove much content, which makes website rank locally.

Hi Chris, Thank you - that is what I am referring too.  I work in taxes so I'm sure that we have some visually impaired customers - I will continue to put the attribute on my links! -The SEO Impaired

Hi Kristen, You should choose a CMS wherein you have a good development team to back you up. Regards, Vijay

You need to think about the end-user. Especially the mobile end-user I would personally get rid of the drop downs make part of your navigation go to its own page which then holds the URLs for that category. Drop downs are hit or miss. You don't want a menu that's too complex for the end-user there the person you have to think about. Google has relaxed its rules but thinks about large websites that have very simple menus. Look at Moz.com for instance. It is doing exactly what should be done for menus Put the important stuff at the beginning. Avoid drop down menus, avoid filling the entire side of every page with the same static links. You have to think of the way Google crawls a website and your crawl budget. Where Google is crawling the same URLs over and over again. Googlebot will stop crawling your site earlier if it has to crawl the same URLs or than once. ( unless you are a Fortune 500 brand) On your site using a mobile device you should place your navigation at the top of your page, not in the middle it's very confusing on mobile. See: http://www.responsinator.com/?url=www.familychristiandoors.com%2F You can use this tool to test mobile navigation http://www.responsinator.com/ Examples of very large sites with excellent navigation. https://pantheon.io/ http://www.ipgbook.com/ Example of well-made large menus https://www.admiretheweb.com/articles/20-responsive-mobile-navigation-inspiration/ https://www.usertesting.com/blog/2014/06/17/the-navigation-treasure-trove-37-menu-usability-resources/ https://www.orbitmedia.com/blog/website-navigation/ http://blog.hubspot.com/marketing/main-website-navigation-ht  Reference content http://www.hobo-web.co.uk/optimize-website-navigation/ http://searchengineland.com/mega-menus-seo-228827 https://blog.kissmetrics.com/common-website-navigation-mistakes/ https://moz.com/blog/301-redirection-rules-for-seo https://youtu.be/QHG6BkmzDEM https://moz.com/community/q/is-a-mega-menu-with-over-300-links-in-it-hurting-my-rankings ** Crawl budget reference** https://www.deepcrawl.com/knowledge/best-practice/optimize-crawl-budget-tips-examples/ https://moz.com/community/q/crawl-budget https://www.deepcrawl.com/case-studies/elephate-fixing-deep-indexation-issues/ I hope this helps, Tom rumble-mobile.jpg

This is actually more common than you might think, though you probably don't even realize it sometimes.  I've only seen this with forums, blogs, multi-language/geo sites, etc.. that are hosted with different technologies on different servers (Cart on IIS, Blog on LAMP, etc..) and the SEO/Dev team has agreed this is better than a subdomain path. The biggest challenge will likely be in ensuring the load times aren't affected, but this can generally be easily overcome by hosting the different servers in the same datacenter, caching elements on the master server, etc.. Cheers, Jake

Normally the theme name would be listed in the main CSS file on the site, which in this case appears to be http://www.zoompondy.com/wp-content/themes/zpondy/style.css,  but it seems to be missing (not sure how they got away with that one). Based on the amount of custom code in the style.css, I'd guess this is a custom theme rather than a child theme. In case this helps, they used what appears to be almost the same theme on this related site http://www.zoomsydney.com/, but that one doesn't give us any more details about a possible parent theme.

Keep in mind that infringers post images on their website without any references to licenses.  They stole the images, why would they point to a license ? !! Many of the "free image sources" on the web contain a significant number of infringing images.   Furthermore, many of the websites that sell or license images are offering images that they have no right to offer.  I have found my own images on such sites and have done something about it. On many of the free image websites and some of the websites selling images the images are uploaded by "members".  The owners of these sites simply claim "safe harbor" when infringing images are found on their sites.  They simply blame the member and take the images down when someone complains. I am not an attorney, but I can say that I would not use your proposed method because a lot of the images that you think are OK are not OK.   Furthermore, the images to which I hold copyright do not have licensing information posted with them because they are not available for license by anyone at any price.  They are for my exclusive use. People who are serious about protecting their images from infringement will probably do at least two of the following if they see their images on your website.... DMCA to search engines, DMCA to hosting services, complaint to Adsense, complaint to other revenue sources, send informal notice to you, demand payment for your past use, add your website to the list that their legal team will look into. It might be a good idea to make an appointment with an intellectual property attorney and discuss the concepts of copyrights, permissions, licenses, documentation, fair use, safe harbor and how copyright laws vary outside of your home country.  I have had these types of meetings with more than one attorney and found that it is not as expensive as you might fear.  After that meeting you have a person who knows you and can be a quick source of assistance if needed.  Time and money well spent.

Thank you sir for the pointing me in the direction of this material. Cheers!

I think the topic has been explored fairly well thus far, but I would add in my two cents because I think it is a topic that will become more and more prominent in digital marketing discussions in the years to come. SEO & UX Years ago, these were two completely separate items that warranted different discussions. Technical SEO was king with user experience taking second place to quality content and website design. As search engines have become more prevalent and popular, however, major search engines have really tried to alter their algorithms to support content and user experience (Panda and Hummingbird updates come immediately to mind) and technical SEO has been reduced in importance (see: Penguin update). I think this trend will continue as search algorithms become more complex and better at understanding what humans look for when researching a product, service, business or anything else on the web. However... ARE WE MOVING TOWARDS UX TOO QUICKLY? While there are a few die-hards that believe technical SEO is still the way to rank websites, it is becoming clearer and clearer to me that there are 2 schools of thought: Technical SEO's who believe the algorithm is the end-all and be-all of search Digital Marketers who feel user experience and marketing are the way to gain success The difficulty of this debate arises with how quickly you alter your approach to digital marketing to coincide with the changes occurring in search algorithms and user intake channels. HOW HARD TRANSITIONING CAN BE I worked as an SEO consultant with 2 agencies who fell on opposite sides of the spectrum for this debate at roughly the same time. Here's what I found: If you choose UX over SEO, you receive fewer visitors to your website, but they are more likely to convert into customers or users. If you choose SEO over UX, you receive more visitors to your website, but fewer convert into customers or users. Both businesses opted to take a more mid-stream path and focus equally on SEO and UX, but we found the transition was much easier for the agency that had focused on UX first. The website architecture was set up, the visuals were in place, sales funnels were established - the foundations of a successful campaign. All they had to do was some minor on-site optimization and conduct a decent link building campaign and they were off to the races. On the other hand, the business that had focused on SEO undertook some pretty expensive web development projects to get caught up and still had to perform their SEO all over again. They were ranking well but no one was opting in to their service. They had an extended period of down time and faced some pretty difficult choices with regards to their bottom line and staff. In other words, if you are focusing only on SEO, things are going to get worse before they get better if you decide to build your UX. If you are only focusing on UX, chances are things will only improve with SEO. THE BEST PATH FOR DIFFERENT BUSINESSES You might think that the best solution is to move towards the middle of the UX/SEO spectrum, where you get a decent number of visitors and a decent number of conversions, but I have not found this to be the case. It is almost always situation-specific. For example, if you are working on behalf of a corporate law firm, there are typically not enough people searching for your services to make SEO necessary beyond basic local targeting and a bit of link building. On the other hand, UX is enormously important to these clients, who want simple, quick, effective solutions to their problems. On the other hand, if you are attempting to gain awareness for a new product or operate a money-making mobile app, perhaps user experience on your website is less important than getting people in a position to opt-in to your business venture. KEY TAKEAWAYS For me, the lessons I have learned for UX vs. SEO are: Always start with UX Your UX is the foundation of your digital campaign and will be the way that you make your profits. Don't skimp on planning and resources for this since it will dictate your success down the road. It doesn't matter how many people find your site if no one opts in for your products or services because they can't navigate your website or don't like the look of your business. Use SEO to accentuate your UX SEO is a great tool for bringing people to your website. I equate SEO to a loudspeaker and UX to your store - you can announce your presence to the world with SEO and people will start coming to your store. However, they need to be impressed once they find your store (your UX) or they will leave without buying anything. We work in a transitive world Search engines are not stationary. They are constantly changing and we as digital marketers have to change with them. To this end, UX is becoming increasingly important in search while SEO is beginning to lose its power. That being said, we are still years away from a day when SEO is useless, so we need to think hard about how we are going to implement it. Establish communication channels between UX and SEO professionals Since you will likely need to incorporate UX and SEO into your digital marketing campaign, it is very important that you start off with established lines of communication between both groups. If you want one group to take the lead, make sure everyone is on board. If you want a more democratic approach, that's fine, but make sure both groups are in constant contact to ensure there are no accidents that set you back. For the most part, both groups should be making suggestions that help each other, but there will be times when you have to make a choice. When those decisions come up, think about whether you want to bring more people to your site or improve you sales numbers. That will determine which group you choose to support. ALWAYS, ALWAYS, ALWAYS  conduct A/B testing I cannot stress this point enough. The beauty of our industry is that we get the chance to go back and erase our mistakes and try something new if our strategy doesn't work. That being said, we want to make sure that our choices are made on real-world numbers and stats. If your teams can't agree on a course of action, run a split test and see which results you prefer. Then incorporate those changes. Hope this has helped some of you - I know I wish I knew this when I first began my digital marketing career. Would've saved a lot of face palms and heartache.

I can't really help from a coding aspect I'm afraid, but I don't know that there is a way to do what you suggested there. However, If both benefits and side effects are equally important, can these not be displayed on the page where they don't feature in a tab? I would be trying to keep the page as straight forward as possible rather than trying to show tabs depending on search intent. -Andy

Well, thank you so much, I appreciate it.  No need to apologize about WordPress man everybody has their own thing. Be pretty boring if everyone had the same tastes. I think I added this reference twice but not intentionally, however, it's fantastic for schema. I also threw in a copy of one of my favorites the perfect website launch https://builtvisible.com/the-future-of-seo-structured-markup/ https://pantheon.io/sites/default/files/perfect-website-launch-pantheon-ebook_0.pdf I do believe there are huge positives to sites without databases or decouple WordPress installs are getting exciting. I thought you might want to check it out as it is a best of both worlds use any code including and HTML and the CMS is utilized as the backend only.  Decoupling the perfect blend of CMS and pretty much your choice of languages. https://pantheon.io/blog/decoupled-architecture-wordpress-and-drupal https://pantheon.io/wordpress/wordpress-enterprise-six-reasons-why All the best, Tom