Will HTTPS Effect SERPS Depending on Different Page Content?
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I know that HTTPS can have a positive influence on SERPS. Does anyone have any thoughts or evidence of this effect being different depending on the page content?
For example, I would think that for e-commerce sites HTPS is a must, and I guess the change in rankings would be more significant.
But what about other situations, AMP pages for example?
Of if you run Adsense, or Affiliate links?
Or if your page contains a form?