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Regular updating of your feed. Even if nothing's changed, regularly resubmitting, and not letting your feed expire seems to help. Using as many of the data fields as you can - giving customers the most accurate, up-to-date information possible gets rewarded by Google. Ensuring the feed you submit is without errors. Getting good site reviews seems to help too (and if nothing else should increase CTR). Finally, a good 'history' of accurate data, error-free feeds etc. - the longer you've been doing things the 'right' way, the more trust Google seems to put into your product feed

Hi Keri Not running Moveable Type. Just spotted the problem in the source, some script not running properly. Thank you

Hi Peter, pages blocked by robots.txt would be considered to be not there, thus not flowing pagerank. You might want to use "noindex, follow" on these pages: pages are crawled and links on the page would be followed, by that any recieved linkjuice would flow from these pages to others. Noindex would mean that these pages wouldn't dilute PR (and ranking). Furthermore is "noindex,follow" on a page to page basis faster and more secure keeping pages nonindexed than by robots.txt (which is only crawled every 12 hours or so). You might want to use noindex,follow on all non-important pages such as legal etc. Sebastian

To help sculpt your search engine results, I would suggest using anchor text on the page you don't want to appear in SERPs, with a link to the page you do wish to appear. If the search term you are using is blue widgets, then provide a link from the old page to the new page using "blue widgets" as the anchor text. This method will send a strong signal to search engines as to which page from your site should be returned for the given term. Follow up by ensuring the target page is optimized for the term as well.

The best solution is to do a 301 redirect to your preferred URL (likely the one without the index.html). That way people never see the index.html URL, never link to it, and all the juice goes to the other URL. To be able to give you instructions for this, it's best if you can tell us what type of server you are on (such as IIS or Apache), or if you can give us the URL we can figure it out from that. If you're not able to do a redirect, the canonical tag is the second best choice. Users will remain on the /index.html page, but at least Google then knows that it's the same page as /,

I'm going to head this route....thanks a lot for your help!

In that case, begin with option B and hide all the tabs. In essence, you will then have option A. Then as EGOL suggested, you can show an additional tab every week and measure differences.

Thank you for the insight Chris. Yes I see that it works on mobile devices and iPads. When you do an SEO Audit for the navigation, is it best to just look at the code as opposed to the way prescribed in SEO Secrets (disable java and view the website)? Thanks, Shawn

SEO by yoast, as mentioned, has all the features of many paid plugins from 2010, plus more. Also, use W3 Total Cache, and be sure to minimize your CSS/JS. This will significantly reduce page load + headspace. Be sure to WWW canonical fix as well, which can be done via htaccess or a plugin if you're code adverse. Directory submissions are fine, but they are low value. In-context links and video should be your primary focus.

I am a huge fan of building links with tumblr. On webmaster tools, when the domain linking to me is not a tumblr subdomain but is using the tumblr platform, it says these are unique domains and easily puts my site well into the hundreds of different domains linking to it. While I do agree that linking with the same anchor text may have diminishing return you are still receiving page rank and giving the google robots more opportunities to crawl to your site which ultimately still holds a great amount of value regardless of how google sees their ip. It is a myth that google even considers the same IP to be a negative feature. Google sees each page as a unique site (even within the same domain and same IP). If that site is reputable then it can pass on good value and if it is not then it doesnt. So often when people have many sites on the same IP they are not skilled at making them authoritative and thus assume that more sites from the same IP or more links from teh same IP can't add much value which is really not the case. Hope this helps

Hi Ryan. Glad to hear someone talking sense! In researching sites' linking patterns I have also often come across sites that are linked to that should really have no logical relationship back to the site in question, yet the link still counts. Sometimes these are from blog sites that seo companies have set up themselves, that have little content, and not terribly interesting content either, yet this still seems to work in 2011, which is baffling. I agree that one day this will all be devalued, but you wonder when.

Does Schema.org markup require a HTML 5 doctype? No. These are signals/data for search engines, not coding that will be rendered by browsers.