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Category: Intermediate & Advanced SEO

Looking to level up your SEO techniques? Chat through more advanced approaches.


  • Hi Dennis Lees, I had to deal with something similar in the past, the website was about online donations and wanted to look secure. All pages were 301 redirected to the https version and it didn't seem to affect their rankings. If you are to force sitewide https, I suggest to 301 redirect all http pages to their https version and search engine spiders will do their jobs at crawling the new urls and replacing them in the search results. Don't expect this to happen overnight! It will take some time, you might see some rankings greatly fluctuate, but things should get back to normal and definitely better than having duplicate content all over the place. Best regards, Guillaume Voyer.

    | G-Force
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  • There are certainly a lot of worse things you could do than follow this guide by Oli Gardner - http://www.seomoz.org/blog/the-noob-guide-to-online-marketing-with-giant-infographic-11928

    | StalkerB
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  • I'm not convinced syndication via other players is the best link building tactic because if anybody links to or embeds them they're linking to the host site and not your site. If the aim is to let people see and talk about the content (as in, if they're likely to do a blog post or otherwise talk about your site with a link when using these videos) then it's not bad, but there will almost definitely be some leakage. So, definitely do it for exposure, especially if you think it's the only way people will see your videos in the first place. Not the worst thing in the world if you're selling something or it's the type of content people blog about. However, if you can host your own player (or something like Brightcove) and have a link back in the player then that's going to be better in terms of link acquisition.

    | StalkerB
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  • Yeah we had tons of top 10 rankings and now nothing is better than 100. I thought the way I did it would work the fastest but needed some validation I guess.

    | DanDeceuster
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  • I would agree with both Andy and Shailendra. Keep your pages focussed and where possible, have pages with a dedicated purpose. Create pages in a structured manner and as already mentioned, try and get a phrase into the URL, the page title, H1, etc., but ensure that your links can be followed easily by your visitors as well as the search engines. Embed a few links with strong anchor text into the page content where possible as well. Good luck, Andy

    | Andy.Drinkwater
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  • Ok. I had always wondered how the index,noindes affects to the canonical. And also if the canonical post should be included in the sitemap or not (I think that not according to your last whiteboard friday but again not sure). Per instance, I published the following post this morning checking what you said http://www.comparativadebancos.com/mejores-depositos-bancarios-de-marzo-de-2011/ and with a rel=canonical to this that was published at the beginning of the month http://www.comparativadebancos.com/depositos/marzo/ but then I have the first one in google http://www.google.com/search?aq=f&sourceid=chrome&ie=UTF-8&q=mejores+depositos+bancarios+marzo+2011 Currently I rank very well for the reviews, so dont know what will happen with the canonical. Thanks for your answers!

    | antorome
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  • I had a look on open site explorer, and you're right more links would help a lot, the juice pointing at the page is fairly diluted, facebook and twitter would both be nofollow links as are some of the external links pointing at it. The internal links aren't really well placed for promoting it either, you have a link from : http://gyumolcstarhely.hu/tudasbazis/ but that's a page with an enormous number of links on it, so any credit passed down to it would be minimal. The other internal links seem to place it at the bottom of the page under "ezen" which doesn't really give it a huge advantage in indicating what the page is about (I doubt it's a factor here). If you were to get some external links to point directly at it (or maybe just from the front page of your site), I'm sure it would start appearing. Edit: Just spotted something else, there is a severe drop in pagerank from the front page of the site to that page mentioned above, which does make me wonder if there is a problem with it. Is the page you're asking about new? Have you tried posting any other new pages on there? How are they ranking?

    | Tompt
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  • David is totally right. If you want to experiment, Instead, why do not transform that 404 page in a Parking pages, as the ones announcing a new incoming website. Put preview content and follow with the experiment.

    | gfiorelli1
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  • Thanks David. I'm definitely trying avoid the crappy content.  I'm trying to figure out how I could create internal anchor text in the internal links following this approach.

    | 190west
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  • The guys above are pretty much right, but to try and explain: Domain authority, if you don't already know is really just an indicator of the total number of links and unique domains linking to your site (as opposed to just a single page). The more domains the better and works very similarly to PR. Here's a Whiteboard Friday on Domain Authority and Trust - http://www.seomoz.org/blog/whiteboard-friday-domain-trust-authority - (about 7:45 fo DA) And here's the Whiteboard Friday on how that's used in the SEOmoz tools - http://www.seomoz.org/blog/whiteboard-friday-domain-authority-page-authority-metrics - (part 2, round about the 8 minute mark, but worth watching it all). Now, your question about whether linking out to pages effects DA we need to think about how PR works (as it's kinda the same) and as shown in the first video it doesn't matter how you interlink at the page level, but more the domain level. So links coming into your domain, on any page, determine your DA (to simplify it). And as such linking to low PA pages shouldn't have any effect. Also linking out to other domains shouldn't effect your DA either and if I had to try and prove that I would probably turn to this YOUmoz piece from Hamlet batista - http://www.seomoz.org/blog/training-the-random-surfer-two-important-adjustments-to-the-early-pagerank-model - which is not as easy to digest, but if we assume DA works like PR then there's be little to no benefit in cutting those links out. If you are worried about how you link then you may get some advantage from is streamlining the pages by consolidating them. Have a read of this and see if it helps - http://www.seomoz.org/blog/link-consolidation-the-new-pagerank-sculpting Also, the best way to improve your site's DA is to build links from more domains wherever possible into these pages with low PA. I'm going to publish this and have a read in case I need to edit or have wandered off topic, but hopefully it's useful for you

    | StalkerB
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  • Content, alt tags, anchor text to internal pages are always favorites : )

    | Getz.pro
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  • No offical testing here but, ANY thing can have behavioral SEO benifits that could lead to more organic conversions.  But do they have algorithmic value? Probally not, but I will conduct some studies into this in my free time. But I would love it if we can find some legitimate sources for this topic, digging initiated.

    | Blargh123
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  • There doesn't seem to be much information on this topic. This is what Google has to say about it "Determined algorithmically, these highlighted brand names may help you find what you're looking for faster, and make your research and shopping experience all the more enjoyable." Some discussion on the subject: Official Google Blog: http://googleblog.blogspot.com/2010/05/this-week-in-search-5110.html Google Support: http://www.google.com/support/forum/p/Web%20Search/thread?tid=5c29922f70bebfa0&hl=en

    | Theo-NL
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  • Thanks, much appreciated!

    | peterdbaron
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