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Category: Intermediate & Advanced SEO

Looking to level up your SEO techniques? Chat through more advanced approaches.


  • I really wouldnt take it offline - not for two months. Craziness Make it read-only if possible - or schedule some new content if you can. If you truly want minimum SEO impact, then wait until the new site is out of beta then push live and setup your 301's..

    | TellThemEverything
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  • I agree that PageRank is a weak factor, but how else would I intelligently determine value of individual links from individual high-ranking pages? Also, I am not looking to estimate referral traffic - that seems an easier problem to tackle. So, the question remains: How 1 link from high-ranking web site would numerically influence organic search traffic. Page Rank of a site, Page Rank of a Page, Number of other external and internal links from that page, PageRank of our website - seems like all are important factors in a model that I am trying to find.

    | Quidsi
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  • Hi JoelHit, Thanks for answering my question comprehensively. If you have some time, then I have the last question for the month: http://www.seomoz.org/q/ideal-number-of-anchor-text-keyword-variations Thanks again!

    | RightDirection
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  • I once used no-follow tags extensively. And at one time there was some encouragement from Google on the use of these tags. Recently I removed all no-follows from the main sections of my sites. The exception is our blog which runs on a WordPress platform. Use of no-follows on purely redundant content is very sensible. Generally, they should not be used to manipulate page rank. You might want to read Matt Cutts commentary on the subject: http://www.mattcutts.com/blog/pagerank-sculpting/

    | JimSkychief
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  • Thanks for replyiong me Nicole! I don't see this so difficult. Luck for me, at my country level, SEO isn't so advanced. Almost competitors have one or two backlinks at most. I'll for sure rewrote my procedure to include your suggestion. Thanks again. Anyone else have a insight for me?

    | azaiats2
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  • Definitely do not h2 tags aroudn your entire navigation. it doesn't semantically make any sense, which can only lead to long term SEO problems (if it isn't a problema lready). Use CSS styled navigation through an unordered list HTML element. Ensure the keywords are relevent and you set the title attribute of your links appropriately. If one linke has more importance than the others, maybe try making it bold with a html tag. This might emphasise it's SEO importance.

    | perfectweb
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  • Thanks Gary, thanks for that i will have a look into the serps and perhaps try to match them up to a similiar style to that of http://broomeaccommodation.com.au  as currently this site has the highest ranking our of all sites in our group, which i think can be attributed to this particular keyword ranking. i just purchased Broomewa.com which is ranked 3rd for the Kewyword 'Broome' so hopefully if i link that to the site it might help with the ranking. I could ask you guys a million differen questions right now but i wont keep you. Really appreciate the help and feedback cheers Bodie

    | Bodie
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  • I'd remove them gradually and then remove them out of the SERP via Webmaster Tools. Ensure you remove all links to those deleted page or else you'll keep getting 404's cropping up

    | krissy-cca
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  • The general advice is for we to be as much specific as possible. So won't it be confusing a blog about cooking and computer mixed ?

    | marcelocustodio
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  • Yes you're right... Without knowing exactly what the pages are used for it's hard to come up with a solution. Check the backlinks to those dup pages; if there is any 'no index, follow' the pages - if not nofollow them.

    | krissy-cca
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  • Nope the meta tag http-equiv won't be usefull. If your page has definitely moved to portal.ufam.edu.br, you should clearly implement a 301 redirection to it, and not use the HTTP-EQUIV meta tag (which is not interpreted by search engines). With a 301 redirection, you will tell to search engines to reassign the linkjuice of any backlink pointing to www.ufam.edu.br to the new portal.ufam.edu.br URL. I recommend you reading this articles: http://www.seomoz.org/blog/url-rewrites-and-301-redirects-how-does-it-all-work http://www.seomoz.org/blog/301-redirect-or-relcanonical-which-one-should-you-use J.

    | Julich
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  • Hi Freek, Here are my thoughts : 1 : Might look like a spammy keyword stuffed url to users and search engines 2 : Short and sweet, you do lose the idea of parent/child relation, but I think it's the most clean and optimized one (as long as you keep it short) 3 : Less descriptive, but looks less keyword optimized and might help to get breadcrumbs because of the parent/child relation. 4 : Not that I can think of, you might want to try both, number 2 and 3 on a certain part of your website, track your rankings and see wich ones goes up and wich ones stays the same or decrease. Then you should be able to decide wich one is the best. Also, don't forget to ask website's customer what they think would be the best URLs, their opinion also counts! Best regards, Guillaume Voyer.

    | G-Force
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  • The structure of your site will help determine which links are shown once you have sitelinks, but structure alone will not help you get sitelinks in the first place. Normally sitelinks are your top level pages, so navigation and internal linking to reflect those you most value would place some emphasis on which ones Google may choose to show.

    | StalkerB
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  • Spamming, but I assume you're looking for something more long term If it's not that competitive then you're not going to need that much to rank. You might be able to get away with some directory and article submissions to give you enough linking domain diversity to rank, but if you can get a few quality links in as well I would guess that could do it. Really there's nothing different you need to do for low competition keywords, you just need to do less of it

    | StalkerB
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  • "Welcome to SEO, the industry where everything's made up and the points don't matter!" Realistically there's no 'international standard' as everybody does their keyword research slightly differently. If you're looking for a step by step I recommend starting with the SEOmoz guide - http://guides.seomoz.org/chapter-5-keyword-research - there are a list of tools in there that most of us use. 10 steps to advanced keyword research - http://www.seomoz.org/blog/10-steps-to-advanced-keyword-research And an alternative approach (though still similar) from Lisa Barone - http://www.searchengineguide.com/lisa-barone/five-steps-to-effective-keywor.php Read these, combine and compare and you should be able to come up with something that is workable for you.

    | StalkerB
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