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Category: Intermediate & Advanced SEO

Looking to level up your SEO techniques? Chat through more advanced approaches.

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  • Sorry. Didn't mean anything by that. Lesser quality didn't mean poor quality. YOUmoz has great content. The main blog has even better content. And there are exceptions to every rule.

    | Thos003
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  • On your place i will use only the second domain because it have keywords in name. And the first i will redirect with 301to second domain.

    | xman87
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  • Great question. I recently wrote an entire blog post about this very topic. Instead of listing all your options here, I think I'll just link to the post. http://www.seomoz.org/blog/google-personalized-search By the way, sorry about the intermittent problems with the Rank Tracker. We're aware of some instability and our team is working on it. Also - for non-localization, set your location to "United States". Not perfect, but it works pretty well. Good luck!

    | Cyrus-Shepard
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  • Provide equally valuable or more valuable content and you will retain your position. The search engines allow new content to be tested to see if it will cement. Failure to stay up to date and relevant will give you competitor the advantage. If the railroads would have innovated and stayed relevant then you and I would be flying with Western Pacific

    | Thos003
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    | pbhatt
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  • Thanks for your help. Big content website, as official they are, are always on prey from another panda tweak. Google send this panda message to prepare website using too much UGC, forums to make the difference between their official high quality content, and the SEO content on the way to become official. That was the reason I need to build up a Panda Prevention Plan

    | Palbertus
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  • Hi Karen. I can appreciate your desire to keep your #1 ranking, and not make any changes to the page. Your fears are valid as any "improvements" you make to the page can impact your ranking. It's a tough spot. Google wants to provide users with the best experience, but by making changes to improve that experience you risk the #1 spot. I took a look at your page and your SERP and have a concern. Your title in the results page shows as "Per Diem - Nursing news, career resources, RN jobs and nursing..."When I visit the actual page, the title is "Nursingvillage.com - Career Option". If that was a recent change, I would suggest it is a bad one and should be corrected. It would be a reasonable cause to lose your #1 ranking. A reasonable title for the page would be "Per Diem Nursing | Nursingvillage.com". The rest of your title would be best left for your meta description. As far as why you are ranking #1, the term "per diem nursing" only receives 3600 global searches per month according to AdSense. It's not that competitive. Compare that with the following keywords which receive more global monthly searches: nursing jobs - 1,000,000 nurse employment - 673,000 nursing job employment - 550,000 nursing positions - 301,000 jobs for nurses - 246,000 "Per diem nursing" is a long tail keyword phrase which is why you are ranking so well.

    | RyanKent
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  • If the local hospitals are to have their own sites then I believe that an important part of those websites is the profiles of important physicians who serve there and the services that they deliver.  These physicians and service staffs are the intellectual assets of  each hospital.  Their personalities and expertise these professionals are really what is being sold and thus what is marketable. Patients really don't want a "hospital" they really want a medical team that can make them well. In the small communities where I have lived anyone searching Google for a physician by name will very frequently encounter the large database publishing sites rather than the website of that physician's practice or the institution where he/she serves. These database sites rank well because they have professional SEO yet some of them are close to professional spam. That does not serve the searcher well at all, they don't need his/her name and address.  Instead what they would hope to find is a page about this person and learn about his/her education, experience, expertise and personality - along with the connection to the hospital where service is rendered.  If people are doing comparison shopping for a physician this is the information that they need to find.

    | EGOL
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  • I am not sure that it helps rankings yet, but it cannot hurt them and it will help at some point in the future. As search engines try harder to understand what sites are about, using contextual markup will help. These changes to HTML and also the schema.org rich snippets will be used in future and will help. SEO is evolutionally as are development practices and it is all about staying ahead of the competition when search engines change the playing field. I do know following the guidelines here, getting strong relevent links built and ensuring a fast user experience helps rank on sites we built. Does it give us an advantage oer the competition? Maybe, only time will tell.

    | oznappies
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