Category: Keyword Research
Learn about keyword research best practices and how to improve your keyword strategy.
-
[Insert specialist area] solicitors - keyword advice
This is an area a lot of SEOs face, and a lot of folks screw up, frankly. The big question you have to ask yourself is wether or not the keyword are distinct enough to warrant separate pages for each? The way to answer this is typically user intent. Obviously a user seeking "divorce solicitors" wants something way different than "landlord solictors" so it makes sense to keep these on different pages and target them seperately. The next step is making sure each page is relevant, unique and provides a good experience. This goes way beyond copying and pasting your keywords into a pre-written "solicitor" template, and includes telling a story for each. On the other hand, if user intent and/or content can be combined into a single subject, it's usually best to do so. A couple of blog post by Rand Fishkin that might help: http://www.seomoz.org/blog/keyword-targeting-how-to-employ-multiple-keywords-for-seo-conversions http://www.seomoz.org/blog/mapping-keywords-to-content-for-maximum-impact-whiteboard-friday Keep in mind Google hates thin content that repeats itself. Take this advice from the Google Webmaster Blog on quality guidelines: "Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?" Avoid this and you should be okay! Best of luck.
| Cyrus-Shepard0 -
Link: or link: on Google giving diffrent results
Though the link: command is just an approximation. If you have access to Google Webmaster Tools, that will give you a more accurate count, but still not perfect. Also try Open Site Explorer and Bing's Webmaster Tools to get an idea of backlinks.
| KeriMorgret0 -
9600 exact searches position 3 but only 125 clicks????
James, Taking into account the numbers you get in the tool are far from exact and the traffic estimates that were extrapolated from AOL click through data released in 2006, your numbers could certainly be considered right on the mark. It's very surprising to recognize the difference in traffic between just a couple of places in the search results, isn't it!
| Chris.Menke0 -
Keyword Difficulty Report
We use the difficulty score to benchmark the hours we feel would need to be input to the keyword each month to rank it. 28% is a fairly easy keyword, but you should test yourself and try to rank keywords at different levels so you can estimate the time required to rank each one.
| tempowebdesign0 -
Certain keyword not appearing in SERP but still in google index
Thanks for your replies. I discovered it has dropped from 120 to 249.. any likely cause ? such a big drop is not normal to me. past few months has been steadily 110-130 pos..
| mavvy0 -
Any SEOMoz users try HitTail?
Isn't it essentially the same thing as using the "find keywords" aspect of SEOMOZ?
| RickyShockley0 -
Am I blind or has Google finally shut down its "Related Searches" option?
Donna Keegan just wrote a post in Site Pro News Saying the "Related Searches" feature is gone. It isn't gone. It's just been moved. That's why I thought they'd taken it down. Google has moved Related Searches out of the tool bar options in the drop down box and is now automatically including them at the very bottom of the first page of search results. I am including a screenshot so everyone can see what I'm talking about. Donna's post is here: http://www.sitepronews.com/2013/05/08/google-removes-more-search-features/ - I have already left a comment letting her know that, indeed, Related Searches are alive and well, they just aren't hidden in the drop down menu any more. yKhTH3h.jpg
| danatanseo0 -
Is there any way to track search volume for a particular keyword on a day-to-day basis?
Thanks, Kyle. I was pretty sure there was no way to do it, but I appreciate your work-around suggestion. My boss wanted to see if searches for a certain company spiked in the days after they issued a press release, but it was for business development purposes (long story) and not an SEO campaogn. I thought this would be a good forum for putting the question out there though, since it theoretically involves the keyword research we all do.
| matt-145670 -
Keyword Difficulty: Temporary problem gathering Analysis data
Failed queries Time Query, Resp Time (s) 8:00 PM san diego craft beweries, 30++ 8:07 PM san diego craft brew supplies, 55 +-5 8:13 PM craft brew merchant software, 30++ 8:19 PM craft beer store app
| samueltb0 -
How Can I Rank My One Keyword ?
If you're going to target a specific keyword, here's what I'd recommend (and I'll answer you specific questions at the end, but Dana's already done a good job with that). 1. Ask why. Why do you want to rank for that keyword? Are you sure it's going to do for you what you want it to - which I assume is bring sales? Is your page set up to convert and create sales from visits for this keyword? 2. Study the current search results for that keyword. What is Google returning for results right now? Looks like it's most shopping pages. They've obviously determined this is a transactional or "action search" - someone wants to do something (buy Indian bridal sarees). 3. Have _one _targeted page that's optimized for that keyword: Indian bridal sarees - you need a page with all the on-page elements that make it clearly "about" that topic. Although a little outdatted, check out Rand's "Perfecting On Page Optimization" - DON'T obsess over this. It's a traditional starting point. Use Moz's <a>on-page analysis tool</a> to see if you're page is targeting the keyword. Again, don't obsess, but if you score an F, you may want to improve things. Getting to your exact questions; I read many places about never use the same keywords/anchor text this will consider as spam by google You are most likely referring to the Penguin algorithm. Nowadays you should aim to have about 75% of your back link anchors to be branded and only 25% keywords. The stuff you have read is not talking about the percentage of keywords on the page, or even the percentage on internal keyword anchors. I think in general you are just mixing up back links and just general keywords on the website. if i have 10 articles so in 7 articles i have to give primary keyword and the rest of the 3 will be generic. Dana's right with this, I wouldn't pay attention to that at all. Just write your articles how you want to. Target keywords if you can, but don't obsess. I would honestly focus more on - what's everything you can do to get traffic to those articles without Google? That's a whole other topic, but I think that mindset would be valuable when thinking of how to go about writing, and getting traffic to, your article content. -Dan
| evolvingSEO0 -
When targeting a particular keyword, how many articles should I write that target it?
Personally, I don't think you need a lot on site. After you have the topic covered on your site, I'd look for opportunities off site. Since improper handling can result in injury, look for guest blog opportunities on physical therapist and chiropractor sites, sites that target businesses that actually handle material, employee benefit insurance and brokerage sites, even sites that have pages on relocation like city, realtor, and professional organizer sites. I'd also create an infographic demonstrating how to safely handle material and draw attention to it by notifying the same sites. Then create a series of videos and put them in Youtube.
| katandmouse0 -
Can you target a keyword to a specific page on your site or are all keywords in seomoz broad keywords to describe your entire site?
Hi In your on-page analysis, you can specifically instruct a keyword to be graded against a page. Its in the on-page report Hope that helps Regards John
| Johnny4B0 -
Does SEOmoz account for keyword variations?
Hi MacKensey, If I want to know my rank for bank account, do I need to list bank accounts as well or will my ranking include variations? They are exact so the term "bank accounts" and "bank account" are separate. SEOmoz is reflecting the data they find on the SERP when you run the report. Also, if I use the word bank as a keyword, will any search that contains the word bank (even when other words are included) count towards the ranking for that word? Or would I need to add additional keywords like dallas bank, local bank, etc? No it will only contain the term you include.
| Bryan_Loconto0 -
How to work my keywords - should I use exact, broad and phrase match in the same adgroup?
Bryan is exactly right exact is going to be the most targeted. broad can get good impressions and but might have bad ROI. If you are going to do broad make sure you do add negative keywords. Example you are selling sprint phones you could add it as a broad keyword in the same adgroup but you would want to add some negatives as well like: I hate sprint phones or sprint phones suck. That way you won't get impressions that aren't relevant. Anytime you get irrelevant impressions, they don't get clicked your ctr goes down and you quality score goes down. when quality score goes down your cost goes up. So just do it the right way and save money. What you really should be thinking about is best practices for your overall account structure. meaning make sure your ad groups are built based on best practices. that will ensure users are sent to the most relevant pages and that way you don't waste money. Also google will look at account structure and relevance when evaluating your account wide quality score, which will factor in to the quality score they assign each keyword. Your smart by focusing on quality score. In my opinion that is where most people waste money. It is critical to really understand how the bidding and adwords auction systems works every time a query is entered.
| KenyonManu3-SEOSEM0 -
I need my keyword rankings report before the time it is provided. Is there anyway to get it now?
Hi Samantha, The Pro tool updates rankings every Friday. If this is the first time you set up the campaign, I think the rankings are usually pulled prior to that and can be viewed in the Rankings section. If this is an existing campaign, you'll only be able to view the rankings pulled from the previous Friday.
| KaneJamison0 -
Do "search keywords" matter?
Thank you for your response! There is a place for these keywords and then a place meta keywords so I would assume they are not the same thing. There's my dilemma. I'm not sure of the difference between search keywords and meta keywords. But it sounds like they aren't important either way.
| WNL0 -
How to calculate how much traffic and how much revenue we shoudl expect?
I am trying to select some keywords and keywords I selected i know that it'll be bring traffic but how would i know how much traffic it could bring and what revenue i should expect? There are only ten positions on the first page of Google. If you don't earn one of those positions then your revenue is going to be close to zero. And, since there are usually thousands of pages competing for those ten positions, the probability of revenue is really low. So, if you think that you are going to toss up a website and make a pile of money, it probably isn't going to happen. For most of the websites out there the only people who are making money from them are hosting companies and designers.
| EGOL0 -
Does Google Adwords Search Volume for Japan include Yahoo Japan data?
Very interesting question, but no i do not believe they do. This article was released at the time, third paragraph down states: "Furthermore, there will be absolutely no sharing of customer information (customer data, keywords, bid prices, click prices, click ratios, etc.) or marketing information." Hope you find this of use.
| Sarbs0