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Category: On-Page / Site Optimization

Explore on-page optimization and its role in a larger SEO strategy.


  • G'day John, Currently our PA/DA is higher than all other sites that are on the first page for keywords such "spray booth" and "spraybooth". Besides that, we have more links than the others as well.  The only reason I can think of is that they are ranking higher then us due to their domain age? Also, link building has been steadily.

    | Michael-Goode
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  • Awesome!  By adding the following code to my .htaccess file, and placing it in my public directory it works.  Didn't work from the root directory which I figured out later.  I think related concerns are solved now.  Now to see how the results show on the next crawl.  RewriteCond %{REQUEST_URI} /index.html?$ [NC] RewriteRule ^(.*)index.html?$ "/$1" [NC,R=301,NE,L]

    | Twinbytes
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  • I would expect their influence to drop, as it's abused more often to get poor quality sites in the rankings you would hope google would decrease the weighting. I also wouldn't be suprised if they didn't change at all. As dropping them would effect the ease of correctly ranking brands for their own name.

    | My-Favourite-Holiday-Cottages
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  • Hi Zach, Good question. In the old days, this was referred to as "PageRank scuplting" - a process where you would place the nofollow tag on your unimportant links in order to pass more value to the links you wanted to count. Then, in 2009, Google supposedly "plugged" the nofollow hole. Rand and team did a classic Whiteboard Friday on the topic. I still remember watching it the day it came out: http://www.seomoz.org/blog/whiteboard-friday-how-do-we-plug-the-nofollow-leak Today, you don't hear much about PageRank sculpting. Most SEOs don't bother with it, partly because of it's decreased effectiveness, but also in part because there are more effective ways of controlling the influence of links. This is where the issue becomes more complex. Link "equity" or PageRank, (or MozRank), is only one small factor in the overall value of a link. Anchor text, position on the page, and a host of other factors all influence how much influence any given link can wield. Here's a good introduction on the subject (again from Rand) Hope this helps! Best of luck with your SEO.

    | Cyrus-Shepard
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  • Dan... You may just be the man!  It ended up being a widget created specifically for the theme, that didn't have the absolute path to the contact page.   It was very simple to fix. Thank you -Christine

    | ChristineWeinbrecht
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  • I wouldn't worry too much about those.  Just focus on keeping your site natural.

    | Copstead
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  • Thanks! I appreciate the responses.  Now on to more quality content!

    | redfishking
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  • Indeed John, using men-shirts would certainly be an option as a solution to the double names. If I understand you correctly, this would result in something like this: www.onlinestore.com/men/ www.onlinestore.com/men-shirts/ www.onlinestore.com/men-denim-shirts/ www.onlinestore.com/levis/levis-stone-wash-denim-shirt/ So I wonder if a flat URL structure, supported by proper internal linking of course, could be a viable option, or could perhaps even the prefered option? Michel

    | DocdataCommerce
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  • Ideally you would look at which sales pitches have historically driven the best results for your products and test these online (are these prices, benefits of the product etc). If you have any tactical campaigns surrounding the products, I would include these within the description and change accordingly to when they start/finish

    | SEOclient12
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  • Hey, so there are a number of ways to do this - but the essence of the process has to be about providing Google with a CSV which has all of the sizing/colour information as separate products - while keeping the products on-site non-duplicated. Having looked through your site, the duplicate content issue is clearly problematic - and bad for users as well as the search engines. My best suggestion for you would be to use Ajax to append sizing/colour to the products - so that the image then updates on the product page when a certain filter is applied. You can then have technically unique URLs for each permutation of the product (which you can use to populate your Google shopping feed) - but these URLs can be pointed back to the generic product URL using the rel=canonical tag. Therefore, yes, I would recommend deleting all the duplicate products and reworking how the shopping feed relates to the on-site content. Hope that's useful! Thanks, Phil

    | PhilNottingham
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  • It certainly seems like you've put much more effort into challenging any lazy assumptions (like a single page will inherently convert better) and I think your logic is sound. From what you describe it sounds like the listing UX is well-segmented according to the distinct types of search intent you know that you field from your visitors, and I'd be wary of trying to "fix" that if the navigability ain't broke. Especially if the single-page amalgamation puts any of your strong search intent content in a non-intuitive spot or, god-forbid, below the fold.

    | mgalica
    0

  • It's not instantaneous, but yes, you should see that number drop over time.

    | Dr-Pete
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  • How about combining related posts onto the same page, so each page has more content? If it is Penguin though, Google's algorithm must think you've violated their Webmaster Guidelines somehow?

    | Alex-Harford
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  • Tried and tested. If your authoring original content your not abusing the tag. If your authoring the content using a well put together Google plus profile the benefits are much like authoring an article. Wonderful. I'm yet to see if the subject mater of this article will also effect internal linking.

    | PASSLtd
    1

  • Hey, I agree that the best option, as Francisco mentioned is to <nofollow>the outbound links in order to retain the pages authority and not send any fishy signals to Google. </nofollow> As far as the content issue goes, it could use a little bit better "text to code" ratio, but content doesn't always mean text. I'm also in branding and graphic design and found the post to be relevant and exactly as you described it.. 80 Creative Logos for your Inspiration There's 80 logos, and they inspired quite a few ideas as I scrolled down the page. So congratulations on pleasing your target demographic, which is exactly what you should be concentrating on. A couple of extra paragraphs below the images wouldn't hurt, and definitely nofollow the outbound links, but the first eight words of the post say it all... They say a picture speaks a thousand words... A little bit different version of the saying I'm familiar with but the post's content isn't an issue, just get the technical stuff right and you've got a winner. Now if you'll please excuse me while I check out a few more of those logos... Thanks, Anthony

    | Anthony_NorthSEO
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  • Jimmy, I would say Anthony's second direction would be the route I would go. If you are paying your writers, ultimately your goal is to get some ROI somewhere down the line, right ? Although people will search for journalism freelance writers ect, when you search for journalism or freelance writers you get job postings. You really want to build your subscriber base and readers and not attract more writers. Ranking for keywords like news is probably harder to rank  but if and when you do, I think you'll be better off for it. S&M

    | Sexandmetal
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  • Yes ofcourse i am running a web hosting company in india www.dhost.com and as per my last month analytcs stats i have a visitors less the 3000 a month. T,he value alexa gives is more to the loyal visItorsto the site.

    | DanishWadhwa
    0

  • I dont think it makes any difference from what i have read as seen on Matt cutts videos. domain name is better, but the path is all the same I believe

    | AlanMosley
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  • We did have an issue where some campaigns were only getting one page crawled. Alan gives some good advice here. I'd also email help@seomoz.org and ask them to take a look.

    | KeriMorgret
    0