The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. On-Page / Site Optimization
    4. Any opinions about the common anchor text?

    Any opinions about the common anchor text?

    On-Page / Site Optimization
    4 4 328
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • nrv
      nrv last edited by

      Hey guys so I was reviewing my website to make sure there are no exact anchor texts repeated throughout the site.

      But I was wondering what are your thoughts about the common (and useless) anchor text like "read more", "learn more", "see more information", "contact us", and things of that nature. These are usually repeated across the majority of sites out there, how does Google differentiate between over optimized anchor text and these common anchor texts?

      1 Reply Last reply Reply Quote 0
      • EvolveCreative
        EvolveCreative last edited by

        These common or 'useless' anchor texts are what search engines grew up with. Before marketers started using anchor text to manipulate search engines, "read more," "learn more" etc was fairly common. Try focusing less on anchor text and more on the proximity of words around anchor text instead.

        I'm not sure how Google differentiates between the two, but then again I don't really care because I don't use anchor text to improve rankings. I let my quality content do that.

        1 Reply Last reply Reply Quote 0
        • HiveDigitalInc
          HiveDigitalInc last edited by

          You are going to see very little benefit from optimized anchor text on internal links. Use the anchor text that will most encourage your users to keep clicking through. This doesn't mean necessarily "read more", though. Think about calls to action in anchor text that are more compelling.

          1 Reply Last reply Reply Quote 1
          • Copstead
            Copstead last edited by

            I wouldn't worry too much about those.  Just focus on keeping your site natural.

            1 Reply Last reply Reply Quote 0
            • 1 / 1
            • First post
              Last post
            • Is Brand name anchor text on a widget Spam
              Simonws001
              Simonws001
              1
              3
              128

            • Varied or consistent anchor text?
              irvingw
              irvingw
              0
              4
              178

            • Category Anchor Text - all the same - should I worry?
              0
              1
              160

            • Link anchor text in list menus
              goodlegaladvice
              goodlegaladvice
              0
              4
              272

            • On site optimization - anchor text in body text
              MarcLevy
              MarcLevy
              0
              4
              838

            • Same anchor text
              oznappies
              oznappies
              0
              9
              907

            • How long should anchor text be? Best practice for anchor text length?
              RyanKent
              RyanKent
              0
              6
              7.3k

            • Anchor text, same page, different kewords to same URLs
              blagger
              blagger
              0
              3
              1.1k

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy