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You mean like this - http://support.google.com/adwords/bin/answer.py?hl=en-GB&answer=2472737 (See 'About Google+ and your ads'. Lots of websites use a jquery tabbing system to show/hide information.

Thanks very much, Mark! This is really useful - I'm off to create my landing page with your advice in mind.

Added X robots tag into our headers on our development sites. Just a note - if you use apache and have mod_pagespeed installed , it wall conflict and pagespeed will remove the X robots tag. Begin Bad Bot Blocking BrowserMatchNoCase Googlebot bad_bot BrowserMatchNoCase bingbot bad_bot BrowserMatchNoCase OmniExplorer_Bot/6.11.1 bad_bot BrowserMatchNoCase omniexplorer_bot bad_bot BrowserMatchNoCase Baiduspider bad_bot BrowserMatchNoCase Baiduspider/2.0 bad_bot BrowserMatchNoCase yandex bad_bot BrowserMatchNoCase yandeximages bad_bot BrowserMatchNoCase Spinn3r bad_bot BrowserMatchNoCase sogou bad_bot BrowserMatchNoCase Sogouwebspider/3.0 bad_bot BrowserMatchNoCase Sogouwebspider/4.0 bad_bot BrowserMatchNoCase sosospider+ bad_bot BrowserMatchNoCase jikespider bad_bot BrowserMatchNoCase ia_archiver bad_bot BrowserMatchNoCase PaperLiBot bad_bot BrowserMatchNoCase ahrefsbot bad_bot BrowserMatchNoCase ahrefsbot/1.0 bad_bot BrowserMatchNoCase SiteBot/0.1 bad_bot BrowserMatchNoCase DNS-Digger/1.0 bad_bot BrowserMatchNoCase DNS-Digger-Explorer/1.0 bad_bot BrowserMatchNoCase boardreader bad_bot BrowserMatchNoCase radian6 bad_bot BrowserMatchNoCase R6_FeedFetcher bad_bot BrowserMatchNoCase R6_CommentReader bad_bot BrowserMatchNoCase ScoutJet bad_bot BrowserMatchNoCase ezooms bad_bot BrowserMatchNoCase CC-rget/5.818 bad_bot BrowserMatchNoCase libwww-perl/5.813 bad_bot BrowserMatchNoCase magpie-crawler 1.1 bad_bot BrowserMatchNoCase jakarta bad_bot BrowserMatchNoCase discobot/1.0 bad_bot BrowserMatchNoCase MJ12bot bad_bot BrowserMatchNoCase MJ12bot/v1.2.0 bad_bot BrowserMatchNoCase MJ12bot/v1.2.5 bad_bot BrowserMatchNoCase SemrushBot/0.9 bad_bot BrowserMatchNoCase MLBot bad_bot BrowserMatchNoCase butterfly bad_bot BrowserMatchNoCase SeznamBot/3.0 bad_bot BrowserMatchNoCase HuaweiSymantecSpider bad_bot BrowserMatchNoCase Exabot/2.0 bad_bot BrowserMatchNoCase netseer/0.1 bad_bot BrowserMatchNoCase NetSeer crawler/2.0 bad_bot BrowserMatchNoCase NetSeer/Nutch-0.9 bad_bot BrowserMatchNoCase psbot/0.1 bad_bot BrowserMatchNoCase Moreoverbot/x.00 bad_bot BrowserMatchNoCase moreoverbot/5.0 bad_bot BrowserMatchNoCase Jakarta Commons-HttpClient/3.0 bad_bot BrowserMatchNoCase SocialSpider-Finder/0.2 bad_bot BrowserMatchNoCase MaxPointCrawler/Nutch-1.1 bad_bot BrowserMatchNoCase willow bad_bot Order Deny,Allow Deny from env=bad_bot End Bad Bot Blocking Header set X-Robots-Tag "noindex, nofollow" Begin Bad Bot Blocking BrowserMatchNoCase Googlebot bad_bot BrowserMatchNoCase bingbot bad_bot BrowserMatchNoCase OmniExplorer_Bot/6.11.1 bad_bot BrowserMatchNoCase omniexplorer_bot bad_bot BrowserMatchNoCase Baiduspider bad_bot BrowserMatchNoCase Baiduspider/2.0 bad_bot BrowserMatchNoCase yandex bad_bot BrowserMatchNoCase yandeximages bad_bot BrowserMatchNoCase Spinn3r bad_bot BrowserMatchNoCase sogou bad_bot BrowserMatchNoCase Sogouwebspider/3.0 bad_bot BrowserMatchNoCase Sogouwebspider/4.0 bad_bot BrowserMatchNoCase sosospider+ bad_bot BrowserMatchNoCase jikespider bad_bot BrowserMatchNoCase ia_archiver bad_bot BrowserMatchNoCase PaperLiBot bad_bot BrowserMatchNoCase ahrefsbot bad_bot BrowserMatchNoCase ahrefsbot/1.0 bad_bot BrowserMatchNoCase SiteBot/0.1 bad_bot BrowserMatchNoCase DNS-Digger/1.0 bad_bot BrowserMatchNoCase DNS-Digger-Explorer/1.0 bad_bot BrowserMatchNoCase boardreader bad_bot BrowserMatchNoCase radian6 bad_bot BrowserMatchNoCase R6_FeedFetcher bad_bot BrowserMatchNoCase R6_CommentReader bad_bot BrowserMatchNoCase ScoutJet bad_bot BrowserMatchNoCase ezooms bad_bot BrowserMatchNoCase CC-rget/5.818 bad_bot BrowserMatchNoCase libwww-perl/5.813 bad_bot BrowserMatchNoCase magpie-crawler 1.1 bad_bot BrowserMatchNoCase jakarta bad_bot BrowserMatchNoCase discobot/1.0 bad_bot BrowserMatchNoCase MJ12bot bad_bot BrowserMatchNoCase MJ12bot/v1.2.0 bad_bot BrowserMatchNoCase MJ12bot/v1.2.5 bad_bot BrowserMatchNoCase SemrushBot/0.9 bad_bot BrowserMatchNoCase MLBot bad_bot BrowserMatchNoCase butterfly bad_bot BrowserMatchNoCase SeznamBot/3.0 bad_bot BrowserMatchNoCase HuaweiSymantecSpider bad_bot BrowserMatchNoCase Exabot/2.0 bad_bot BrowserMatchNoCase netseer/0.1 bad_bot BrowserMatchNoCase NetSeer crawler/2.0 bad_bot BrowserMatchNoCase NetSeer/Nutch-0.9 bad_bot BrowserMatchNoCase psbot/0.1 bad_bot BrowserMatchNoCase Moreoverbot/x.00 bad_bot BrowserMatchNoCase moreoverbot/5.0 bad_bot BrowserMatchNoCase Jakarta Commons-HttpClient/3.0 bad_bot BrowserMatchNoCase SocialSpider-Finder/0.2 bad_bot BrowserMatchNoCase MaxPointCrawler/Nutch-1.1 bad_bot BrowserMatchNoCase willow bad_bot Order Deny,Allow Deny from env=bad_bot End Bad Bot Blocking Header set X-Robots-Tag "noindex, nofollow"

Hi Sebes, Good question. There's a lot of outdated information around the "only the first anchor text" count rules. In general, this is to believed true for text links. A couple years back a smart SEO specifically tested if the rule holds true when the first link is an image alt, and he found that the rule did not apply to images when the image was the first link. Unfortunately, this was quite awhile ago and I can no longer find the research. To my knowledge, it's high time for another experiment in this area, so I wouldn't say for certain whether this rule is true today or not. What I can say is that anchor text sculpting using the technique you described probably doesn't help much. In fact, by making the image link followed, you have the opportunity to vary your anchor text to your target page (if indeed Google does count both anchors when the first is an image). Like I said, we need more experimentation. But I would wager your clients traffic and rankings will not drop if they make those links followed. Keep us posted!

I would tend to agree with Phil. The bottom content doesn't feel natural, at the end of the day a homepage cannot be all things to all men, use your internal pages and blogs (if you have them) to target some of your lesser keywords and let your homepage focus on your big hitters. You should take a look at this Panda centric White Board Friday, it covers a lot of common SEO bad practices, i think a couple of these may be applicable to your proposed website. http://www.seomoz.org/blog/6-changes-every-seo-should-make-before-the-over-optimization-penalty-hits-whiteboard-friday I hope this helps, as its a jungle out there right now!!

Hi Paolo I think your best bet is to name the image file as accurately as you can, without intentionally trying to keyword stuff it. Name it something useful as if a person should get an idea of what the image is just by reading the name. And don't make it too long. I'm not a complete image SEO expert - but here's some resources you should check out first; http://www.seosmarty.com/image-seo/ http://www.seomoz.org/blog/image-seo-basics-whiteboard-friday Renaming every photo is not over-optimization if it makes it easier for the user. Like I said, just don't keyword stuff the name Hope this helps! -Dan

Okay, got it. That's what I figured, but SEO tools are limited to not take this variation into account, so I wasn't sure.

Hi John, Let me repeat, know of no evidence of Google penalizing a site because of keyword use in the meta description tag. So including it or removing it here will most likely have little impact on your rankings, although it may impact your CTR. Having the your site name in both your title and meta description should be fine, at least from a ranking perspective. Here's a hypothetical situation where you can get into trouble: 70% of your inbound anchor text is all the same keyword The keyword is the first word of your title tag, and appears 2-3x The keyword is stuffed in your body text. Yes, it's hard NOT to have your keyword as anchor text when you have an exact match domain, but there seems to be at least some evidence of Google hitting sites that have overly optimized exact match anchor text, even for branded domains. The jury is still out, but diversifying your inbound anchor text seems like a smart strategy.

To answer your question specifically, the 70 characters limit for page title recommendations is not important at all for "getting excellent search positions", it's a guideline because search engines won't pay much attention to anything after70 characters. It's not a ranking factor. As Zeph points out, search results will only display the first 70 characters so anything longer than this won't be seen by your intended audience anyhow. Much more focus is giving for the beginning of page titles, and then it fades, the longer it gets - hence why it is recommended to structure your page titles in order of relevance and importance. So page titles longer than 70 characters will not hurt search engine positions directly, but will prove more likely that their is wasted opportunity and contain stop words unnecessarily.

Ideally you should remove one and 301 redirect it to the other. If you need to keep both pages on your site, then definitely use the canonical tag. As an aside, I'd also configure your server to fix your URLs and remove the capital letters - configure your htaccess file on your apache server to automatically redirect capital letters to lowercase, thereby avoiding further canonical issues. See here for more info - http://www.stateofsearch.com/three-htaccess-tips-for-seo/

Thank you Ben. Strangely we are just doing this on our paginated range pages as they currently show as duplicates at present too. Jon

We are a creative design and development agency as well as a search marketing agency, we can build and develop ecommerce websites and look after all migration, hosting and configuration - we can manage everything basically. We are based in the UK though so unsure if you are looking for someone a bit nearer to you. I also appreciate that it's not really a recommendation if we are pushing our own services to you so if I were to recommend another company that I have no affiliation with, in terms of anything Magento related, Inchoo would be my recommendation.

On one of the websites that I work on I have pages for geographic area that I am targeting for the same thing, these pages are all ranked on the first page for their location related search. I think the key is to have well written unique content for each of the pages with content that is specifically relevant to that area. Just because you are targeting the same thing in a different area doesn't mean you can't have pages that are unique yet cleverly target the same service in a different area. In these circumstances I always find it useful to use examples and testimonials for each area if appropriate. Bring input from locals that you work with to give the page a local feel. The recent changes with Penguin/Panda have not had a negative impact on my sites and I am not planning on changing my tactics, because at the end of the day Google is looking for better quality search results so when I produce a page I try to make sure it truly does serve a purpose for a visitor and isn't just spam.

Thank you. I made that change. I have been wanting to do it for awhile now. Just scared, but thinking of the long term health of the site why be scared. I think I fixed the title too.  Any other thoughts?

You could also have 1000 links with anchor text associated with a particular term pointing at the page that has been graded F, and only 1 link to the page that has been graded A. Google is obviously going to give the page with a lot more links more authority. Like the others said, on-page optimisation is just one part of the puzzle.

Here's what your meta information looks like: Change your markup to: That's all you need to do. Should be a quick and easy fix :).

Thanks for your feedback! I will bears those in mind I meant page title and description, and unfortunately, defining unique content for these fields is not an option. Community, do you think Google will penalize the site (duplicate content penalty) if the only difference between snippets is the publication content data? Thanks in advance!

Hi Arthur, I think doing both is okay. For our clients with multiple offices, we usually list contact information for all locations on the /contact page. Then we create unique content that is specifically optimized for each location on separate pages. If local SEO is really important for the company, make sure you claim Google Places pages (and listings on any other important directories) for each location as well. Tim