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Category: On-Page / Site Optimization

Explore on-page optimization and its role in a larger SEO strategy.


  • If you open Google and you type in site:competitor.com and click search you'll get a list of every page (and a count at the top) of every page that is in Google's index. If your competitor has more pages than he did last time, he is either adding pages, adding content, or doing SOMETHING to cause his volume of pages indexed to go up. Hope that helps!

    | MatthewEgan
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  • This isn't so much an SEO question as it is a branding and perception question. I think the prevailing wisdom is to ask yourself, "How tech savvy are my customers". If they're technophiles, go with the non-www version because its shorter, easier to tweet and print on cards, and is just more hip these days. If they're not so tech-savvy you'll want to go to the www version so that your customers see it and know they're looking at a web address. Just my 0.02c

    | AdoptionHelp
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  • Hi, the actual page is "www.absoluteautomation.com/driveway-alarm.html" we've adjusted our keyword density (decreased), removed some incoming links which may have been considered spammy (unlikely but just to be sure) and that's about it for page specific SEO work, as a site we've stepped up our Facebook and Google + campaigns.

    | absoauto
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  • Thank you Aran I will try that......

    | RankStealer
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  • I ran into this situation a few years ago.  We set up inner pages with the modal content anyway and loaded the content via ajax.  For users without javascript it would gracefully degrade.  Who doesn't have javascript right? Well, Google crawlers for one.  The additional pages won't hurt you.  You can craft this so it's a transparent process for the end-user. If you're in a competitive market and you only have the single page it will be extremely difficult to compete with other sites that are pushing new content and consistently expanding their web presence.

    | blu42media
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  • Thanks Cyrus I will take a look at these articles .

    | Dataken
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  • Totally agree. Did the tests .. and i"m always good ranked with targeted keywords on front.

    | BonsPlansvacances
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  • Good to know this helped, Arthur. Thanks for using Q&A!

    | MiriamEllis
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  • Ben, I appreciate your help and see that I was confusing 301 redirects with 404 errors. I was trying to ask that if I changed the title tag, would the link be directed to a 404 error. And, if that was the case, I do know how to setup the 301 redirects. That said, I want to clarify just a few things with my initial questions. When a say "title tag" I am referring to the title in the URL itself and not the Meta Title. For example...  in my "user-friendly" CMS... the title tag field of the below category page is "Hair-Dryers". http://www.beautystoponline.com/Hair-Dryers-s/234.htm Now if I was to change the title tag "Hair Dryers" with "Blow Dryers"... I already can confirm that the "s/234.htm" will stay the same. But, let's say I have the above URL as a back link on someones blog. If I make this change will the link still work? And, to take it a bit further... even if the link still works, will this have any impact on that specific category's ranking with Google? Thanks so much for your input!!!

    | BeautyStop
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    | Klarke
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  • You can change your page file names to your keywords. Make sure they are relevant to the actual page and not overly spammy. so for example your kitchen quote page could be renamed from: http://www.enchantingquotes.com/kitchenbath.html to http://www.enchantingquotes.com/**kitchen-****and-bath-quotes.html** The way to do this is to rename the actual files, you will have to remember to change all links and also add 301 redirects to each new page from the old. You can learn more about how to do that at http://www.seomoz.org/learn-seo/url and http://www.seomoz.org/learn-seo/redirection.

    | MalcolmGibb
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  • Those links in 'Related Categories' are not required, not from an optimisation point of view nor a usability point of view - they carry no styling to make it obvious that they are links which can also flag elements when Google crawls your pages. The 'Browse for more products in this category' section at the bottom of the page is also not required. There is uneccessary excessive use of internal linking which is likely to be considered 'over optimisation' by Google as per the latest algorithm updates. Effective navigation is key in ecommerce websites, the main navigation and sidebar sub / layered navigation with necessary filters should be adequate in most cases. If you're only including additional linkage to try and rank pages higher for particular terms, then Google will detect this. If your category structure goes quite deep or is relatively complex, consider including a module to display related categories in the same way you would display related products. In its current form though, it's not required, doesn't do your website any favours and will likely do more harm than good in the long run. Consider checking our a click through overlay (Google Analytics provide one) where you can see just how many of your visitors are clicking through those links mentioned above. Hope that helps.

    | zigojacko
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  • Thanks for the info. My sites a little large over 16000 pages but thats not a bad idea to start another campaign. I made a bunch of changes and I just want to make sure its going well. Thanks

    | Dataken
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  • Now more than ever, site owners need to be extremely careful about setting up site glossaries.  The shear volume of internal links can get out of hand fast, and over time, exponentially cause mass internal link confusion from an algorithmic perspective. While I rarely (almost never) recommend bothering to try and figure out how to maximize the user of nofollow attributes, this is a rare exception, though the key is to also consider blocking the glossary from search engines altogether. I also highly recommend reading articles Lindsay Wassell has written on robots.txt, rel=canonical, nofollow and related topics.  There's a lot to consider on the best approach and she does a great job of breaking down all the alternatives, along with positive and negative impact considerations with each.

    | AlanBleiweiss
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  • As Phil and Blu42Media said, Screaming Frog is such a terrific tool. Love it. Can't beat the ability of that tool. It's terrific. Looks like you are a Pro member, in which case I also recommend using the Crawl Test tool at http://pro.seomoz.org/tools/crawl-test

    | NakulGoyal
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