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that is correct

quite wrong I believe.

you could have a billion products but if they don't have a nice title and good content and the site is a bit garbage you won't rank.

Normal SEO applies

as EGOL says approach them, and also let them find you. Also be selective

I have to agree in questioning whether testimonials belong in a knowledge centre and video area... unless they are videos ... maybe worth jumping them out into a testimonials section - nice and clean

which subdomain are you talking about?

are there a number of sub-domains?

also is there anything odd about the setup they use, do they redirect from "random" places to subdomains etc....

it could be an issue if the SD is www. that links are going to non-www. and so if that isn't 301's from one to another it can cause an issue

Also something to consider is that you don't need to re-submit the sitemap ever whilst your sitemap is in the same location and has the same title it always did. Google will on a regular basis fetch that sitemap without resubmitting.

I would say update the sitemap if you've a new page or deleted it - but its not a huge issue really if you are out by a day or 14 - unless your site is very busy with lots of visitors it's not that important to google, also I find they prefer natural crawling and finding than being told there is one new page - this said a whole section change is definitely worth updating it.

long url ... could be seen as over optimisation / manipulation

also went to that page and nothing was found / out of stock - no description

it also reads like a bog standard manufacturer description that other sites would also use and so is duplicate content in some ways (i am looking at other lawnmowers)

the list in the content is not a list it's a bunch of images and text?

mega menu = lots and lots of links - could be bad

not really much to go on I know but it does seem content update would be good plus some working on cleaning out html and urls

Hi Sam,

When did this happen? (as precise as you can be)

Also can you tell us a list of a few words that were hit.

that small snippet of text isn't likely to be the cause of your duplication issues in all honesty.

2 things - if you are sniffing a browser agent you can sniff and redirect

the other is that if you are designing a responsive website then you shouldn't need to change the content on the site to make it effective on mobiles. I do understand in some cases it can't be avoided but where that is a case you should forward to a subdomain making it easy to deal with redirects

are those links in another navigation too?

If so remove them from your footer, it wont damage internal link juice flow as SE's tend to only look at the first link to a page from another page (aka having the same link 20 times on a page has no more effect than having 1 link to that page).

If they are not elsewhere I would consider looking at moving the nav to be more effective and reduce the number of links - for example instead of city you could have region or state etc.

I would suggest not going down that route unless totally necessary - it does depend on the number of products using the same "template" in all honesty

quick answer: yes

you can point example.com to any directory you wish...

and they should be on seperate lines, not sure why moz changes that

RewriteEngine on RewriteBase /

RewriteRule ^gallery/(.*) http://www.example.com/ [R=301,L]

this sounds like a bug more than anything to me - maybe the moz team can shed some light on this.

The only time I've found a difference in ranking for caps vs non -caps is due to semantics and google knowing things like "church" and "Church" are different entities - in your own example though this wouldn't be the case ... hence i think its a bug.

mmm a puzzle

this depends how your site is set up ... for example if you are redirecting a directory (eg .com/blog/) to your root thats easy enough to do - but if they are specific files that don't have within say the root or a folder you are not redirecting in it's entirety it would be manual work I am afraid. - see below

The other option is to drop to 404 page if you are just removing the content and not redirecting to relevant content ... admitting a page is missing and hasn't been replaced is sometimes the best way to show you are working on your site and consolidating info to be valuable to users. Also you can use your 404 page to have a big of fun and explain to users why something has gone missing or changed - or even just have a search box there.

_RewriteEngine on
RewriteBase /
RewriteRule ^old_dir/(.*) http://www.example.com/new_dir/ [R=301,L]_

PR no longer gets updated very often, 2 times a year if you are very very lucky.

New pages these days take a while to get any PR assigned (0 counts) and to move up obviously takes longer as PR is no longer a huge thing to Google.

The attitude you are taking is not the right one to have, PR is not hugely important and you are prioritizing it. PR is a signal of link trust and it's not the best one by any length. My suggestion is you forget PR as a major factor to you and maybe use something like MozRank -http://www.seomoz.org/learn-seo/mozrank - which is more upto date and uses more signals than PR alone.

hope this helps

in my experience, and i've a fair bit with WP, the majority of malware comes from plugins which get updated and become infected themselves. Wordfence certainly can help with this problem, but a regular securi scan will too.

My advice is deactivate and uninstall any plugins you don't really need or use - this will make the site faster and more secure.

Once the malware has gone you can do as you have and ask for relisting or wait it out, google will come back and check. Manual reviews will take a few days to come back I believe, though it depends on the nature of the malware - if its believed to be complex it will be manual if its just one file being "naughty" a robot may scan your site to take a look that it's gone and it could be up in 24-48 hours.

how old is the site in its current being and how long have the other pages existed?

you wouldn't get penalised as such, it would just take a while for them all to be indexed - it maybe more advantageous to spread them over a few days - say 1000 per day such as to even give google a chance.