Product pages content

[neooptic]

Hi! I'm doing some SEO work for a new client. I've been tasked with boosting some of their products, such as http://www.lawnmowersdirect.co.uk/product/self-propelled-rear-roller-rotary-petrol-lawnmowers/honda-hrx426qx.

It's currently #48 for the term Honda Izy HRG465SD, while http://www.justlawnmowers.co.uk/lawnmowers/honda-izy-hrg-465-sd.htm is #2, behind Amazon.

Regarding links, there's no great shakes between the pages or even the domains. However, there's major difference in content. I'm happy to completely revamp it, I just wanted to check I'm not missing anything out before starting to rewrite it altogether!

Thanks

[Mike.Goracke]

I am guessing that some of it has to do with content.

I also see that you are searching: Honda Izy HRG465SD, which your competitor matches in the title tag, H1, H2, and text. Your website has no mention of "Izy" anywhere.

Also, your URL is rather long. If you want to capitalize on Honday Izy HRG465SD, then maybe change your url to lawnmowersdirect.co.uk/honda-izy-HRG465SD ?

Hope that helps.

Mike

[SEOAndy]

long url ... could be seen as over optimisation / manipulation

also went to that page and nothing was found / out of stock - no description

it also reads like a bog standard manufacturer description that other sites would also use and so is duplicate content in some ways (i am looking at other lawnmowers)

the list in the content is not a list it's a bunch of images and text?

mega menu = lots and lots of links - could be bad

not really much to go on I know but it does seem content update would be good plus some working on cleaning out html and urls