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The best PR strategy is to gain articles written by online publications that people read, sending both referral traffic and helping improve rankings. Press Releases can work within industry--if the brand is major and niche industry publications are going to pick it up. A recent example: StarWars.com did a press release on Colin Trevorrow leaving Episode IX. Link: http://www.starwars.com/news/a-statement-regarding-star-wars-episode-ix  This article is referenced and picked up without even having to go through a PR service because it's a major brand in the entertainment industry that's going to have a lot of coverage by movie blogs, vlogs, and so on.

All the above is to say, work on creating articles that can be featured on major news services. They'll have their own take that they spin for their audience, but you'll have a lot more traction from being featured on sites that refer you interested visitors versus a press release service.

In short, due to the schema, I think Google mistook the comments for the author's twelve point outline.

If you're speaking in terms of just organic search visits it doesn't seem to be a problem, but "traffic" in your example is a little broad.  There could be paid search being targeted to those pages, or some sort of social media mechanism that causes people to visit their specific page, or so on.

A segmented look at your analytics for the site (or site section) will give you a good idea of whether or not the pages have a problem getting organic search traffic.  If they don't I wouldn't worry about link flow.  Really the main reason to adjust it is if you're lacking indexation or rank, and so far from what you've described you're not.

Hi Ben. Ideally you'll want to get your links from a source that could also provide referral traffic as well, so if it's a directory that looks useful to several local businesses or specific topics, great! Same goes for a blogger that seems to be getting comments and some level of interaction on their site, excellent!  In addition you'll probably find new ways of networking that older sites didn't do well early on and could target those. Working on developing the PR side of the business will go a long ways too as you'll be building relationships with people that make content on the web.  Look into researching sites in other areas or other types of food service, maybe places that are highly competitive, to get an even broader idea of tactics.

What's hard to tell in just looking at the numbers is how many of those old links that seem somewhat spammy have been discounted anyways a while ago.  Cheers!

Also, here's a blog post from SEOmoz discussing the idea of Google, internal search results pages, and thin content: http://www.seomoz.org/blog/fat-pandas-and-thin-content

"Google has often taken a dim view of internal search results (sometimes called “search within search”, although that term has also been applied to Google’s direct internal search boxes). Essentially, they don’t want people to jump from their search results to yours – they want search users to reach specific, actionable information.

While Google certainly has their own self-interest in mind in some of these cases, it’s true that internal search can create tons of near duplicates, once you tie in filters, sorts, and pagination. It’s also arguable that these pages create a poor search experience for Google users.

The Solution

This can be a tricky situation. On the one hand, if you have clear conceptual duplicates, like search sorts, you should consider blocking or NOINDEXing them. Having the ascending and descending version of a search page in the Google index is almost always low value.

Likewise, filters and tags can often create low-value paths to near duplicates.
Search pagination is a difficult issue and beyond the scope of this post, although I’m often in favor of NOINDEXing pages 2+ of search results. They tend to convert poorly and often look like duplicates."

It'll give you more promotional options and data which in turn will get you more exposure.  That alone could get you more views than Youtube rankings in the conventional sense.

Hello. Which services have you been using to keep track of link counts? Have you been keeping archived records to help pinpoint where the links went missing?  Are the numbers you're reporting aggregate for both domains?  Have you lost certain listings based on regions? (EU, US, South America, etc.)

Getting insight into some of those questions will begin to point you in the right direction.  Cheers!

Yes, an even distribution of organic search traffic seems to indicate that the pages are indexed and ranking.  Gains might be made via external links, but as far as modifying your link flow goes, it doesn't seem like the site needs it based on what you've described.

A diversity of links is a good thing actually, and one of the positives in search ranking factors. Often these types of links will fall under, "# Unique cblocks Linking to the Page" or "# of Unique IPs Linking to the Page" as they're from locations different than Switzerland / Zurich. See: http://moz.com/search-ranking-factors.

Have you been monitoring your user behavior via Analytics?  Do you get a higher bounce rate of traffic when the visitor's browser is set to German?  Those could be possible problems that you might want to address via translations of your page(s).  Cheers!

The two or three main reasons I've ran into for sites not ranking for their own branded searches are...

1. The site has way too little content -- a couple of pages less than 200 characters per page.

2. The site is very new and in none of the Webmaster Tools

3. https://www.google.com/webmasters/tools

4. http://www.bing.com/toolbox/webmaster

5. https://webmaster.yandex.com/

6. Or the brand is a generic word that is reasonably competitive.

As Sam mentioned above, with more details the community can get you a much more definitive and nuanced answer.  Within your social profiles make sure you're linking back to your site and if your site has a physical location make sure to optimize via local search as well.

Since you're looking for users and not necessarily tweets, you can scrape the company names you're interested in via a spreadsheet, and then append this URL to each unique name: http://twitter.com/#!/search/users/

Just getting rid of duplicate company names should cut down the list some, but it's still going to be a tedious process.  At least with the spreadsheet you can add further columns to prioritize your work and go after the companies that are most applicable.

To cut the tedium, Mechanical Turk could then process the results for you fairly quickly.

You might consider adding to your total link count with some other sources: Google Search Console, Bing Webmaster Tools, Majestic, Ahrefs, etc. to get a larger look into what's going on around links.  Moz's link data has gone through several changes in the past couple of months. See: http://moz.com/community/q/what-s-the-story-on-mozscape-updates and: https://moz.com/products/api/updates

The ranking drop is more concerning and, as Tim suggests below, could be due to duplicate content issues if you're still running both domains in a similar fashion.  Are there any warnings within your GSC?  What has analytics been showing you? Best of luck!

Hi Jess,

I'd look into embedding the video into other pages on your site versus trying to get a standalone page to rank highly. It's a value add in your proposition so why not integrate it into your home page scroll in a spot that makes the most sense when you're telling your story? Even if you get this page to rank well, other pages are going to be getting traffic so the embed strategy works in the near and long term.

Mostly no on iFrames, or not in a reliable way. Redirect 303 is more uncommon, but similar to a 302. Either one is not the way to permanently send old content to new. Google has a guide on redirection here: https://support.google.com/webmasters/answer/93633, and iFrames here: https://support.google.com/webmasters/answer/34445.  Cheers!

Did you dismiss the error?  You might have clicked the ignore / dismiss option related to that specific warning if nothing else changed...

Ya. Check out the details here: www.youtube.com/t/partnerships_benefits

It looks like duplicate content could definitely be the issue and is often not a warning inducing item in WMT.  I'd recommend getting the .com site fully redirected and charting out PR around the move along with a healthy content schedule leading into the high season.  Glad to hear the affects haven't hit you hard in Analytics yet and that your season will allow for the changes to go smoothly. Cheers!

The type of URL you posted will deliver a 404 from Google because they use a session code after the "cache:"  parameter. If you go to their site and run a search result then select the down arrow to open up the "Cached" and "Similar" menu you should be able to click through and see their cahced result. After doing so, you'll notice some code like ":l8wcNgU5elwJ:" before your URL.  With this it works, delete it and you get a 404.

Hi Raj. Is innovation all that important when it comes to inbound marketing?  Typically the things that work the best are the things people willingly share either via social, email, or links of their own. The best links remain the ones that drive referral conversions as well as link strength. Those trends haven't changed over the last ten years and will likely drive more core value for the next ten as well.  Cheers!

Hello Cecilia. A few more details might help you to get this problem solved quickly... What tool are you using to measure PA and links?  Also, did the redesign include redirecting old URLs to new URLs?  Are your inner pages also not receiving visits and session within Analytics?