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I'm not sure on that one, but I'd be surprised if you couldn't as you can do so in Adwords and that's where Youtube gets its ads.

Hi. There was a recent discussion about this here as well: http://moz.com/community/q/manage-page-grades and here were the main points:

• The back-end automatic report runner will run reports on any keyword-URL pair it finds in search ranking results.
• The reports displayed in your dashboard are automatically generated based on each page that is currently ranking for that keyword.
• The thought is that you would want to optimize a page that is already ranking for that term. Unfortunately, you can't stop a pair from being tracked if it is automatically generated.
• On-Page Rankings Reports update after your rankings update each week.

Here's the main resource for the tool: http://moz.com/help/guides/search-overview/on-page-optimization

The "site:" operator isn't as precise as what you'll find in Google Webmaster Tools (GWT) and doesn't return each and every page for a site Google has indexed for a few reasons. One reason, Google is preventing people without private access to the site from seeing each and every page it indexes for a site to keep that data from being scraped publicly.  In your case, that's good if your competitor is running similar searches like you're doing now in the attempt to copy your site. Instead Google gives you that information privately via GWT.

The same goes for cached pages. The overarching reason is that it's about preventing over exposure publicly both in how Google operates and how a site is constructed. Ultimately you'll have to trust GWT and your own site's server records more than what you can find searching Google as an average user.

Hi Aimee. If applicable, you can also build quite a few white hat links by working with a quality PR team. It's a higher priced option yet can drive a decent amount of referrer as well as link traffic.

On the more direct scale, responding to customer inquires via social and forums is a great way to build links as well as you're able to link directly back to your site in a way that answers their questions.

In general, Google is moving in a fact checking based direction, so the quality of your content will only become more and more important if you're in that field, see: http://www.newscientist.com/article/mg22530102.600-google-wants-to-rank-websites-based-on-facts-not-links.html#.VPOejUIVNbn and http://www.newscientist.com/article/mg22329832.700-googles-factchecking-bots-build-vast-knowledge-bank.html#.VPP8l0IVNbk.  Cheers!

You're welcome.  Ok, I think the reason you're not seeing link data yet is because your site's redesign was done between the last two updates of OSE data. (http://moz.com/products/api/updates between December 4th and January 28th)  If that's the case, you should see link data soon as the next update is scheduled to go live mañana.

You might also be able to get some update link data and testing via Google Webmaster Tools.  Thankfully other things with the redesign sound like they're functioning smoothly. Best of luck!

Not exactly like some of the other tools out there, but you can kind of get to this by using things like:

1. [keyword] + site:facebook.com  search at Google.  For example: https://encrypted.google.com/search?hl=en&q="hot+dogs"+site:facebook.com, record the number of results (698,000) and then compare against another search.
2. Use Facebook's Audience Insights and advertising tools to get audience amount estimates. This is demographic data but similar to trying to find volumes on keywords, it gives you a rough idea of how much search potential certain groups can provide.
3. Google Advanced search: https://encrypted.google.com/advanced_search  Again, using the Facebook.com quaifier, you'll find a lot of other search options there that can help you refine your search and get at least some idea on numbers.

That's a start so you're not making complete guesses at least. Cheers!

Hi Pania. From your campaign home page (http://analytics.moz.com/manage-campaigns) you should be able to click the gear icon and then select "Archive Campaign" or "Delete Campaign" from the window that opens there.

I think one of the best takeaways from Rand's work with Conversion Rate Experts is the understanding Rand got from talking about his services in person and how well such conversations "converted" versus how Moz was talking about what it did and offered on the site.  For your specific case the solution is probably somewhat similar, how would you first describe and introduce your product (home page, very well crafted)  and then how you would address specific examples and use cases (blog post, referencing your core service) or other pages.

Home pages can often rank for a robust set of terms so you might be alright in ranking with the smaller site format, still spend the time going through your Analytics carefully to see what pages you should keep and redesign versus what pages you could most likely redirect to the higher converting new ones.  Also, test test test. Make sure you're making improvements with the changes you're making. Optimizely should be able to help you in that regard: https://www.optimizely.com/statistics

If you're very local, spending time seeing how your referrals and leads arrive via sites like Yelp, Google Local and others would be good too.  It sounds like you're on the right track though and just need to tie things together with Analytics.

If you have a 301 redirect in place pointing the non-www to the www (or vice versa) you won't be losing link value from either link. You should also put both versions in Goggle Webmaster Tools and set your preferred domain there to further cement which one is the defacto URL. See: http://moz.com/learn/seo/canonicalization

Contacting people linking to you can be good in and of itself if as that can further the relationship. They might have ideas for more content they'd like to see on your site, or insights into what they like.

Meta=NOINDEX is another option, but it sounds like the pages on your admin subdomain are getting published directly to your main site, so that could cause some major problems if that tag carried over.  Be sure to test!  Here's Google help page on this: https://support.google.com/webmasters/answer/93710?hl=en

Luckily there was a whiteboard Friday on this very thing: http://moz.com/blog/driving-traffic-from-facebook-whiteboard-friday just the other day. One of the tips from that video is, "Number 5, it is still the case -- this has been true for many years now across all the social media platforms -- that visuals tend to outperform non-visual content. When you have great visuals, the spread and share of those tends to be greater."  Perhaps instead of asking for likes you could drive engagement by getting your fans to post their own photos of their completed recipe (everyone takes pictures of food!) and then resend these through your Facebook page. This way you'll get the initial request reach, submissions, then return as people brag about their submissions that get selected within their group of friends.

I'm sure you'll get plenty more ideas like that if you go through the video. Cheers!

Hi Aaron. From the help page:
Q: How do I show or hide the MozBar?
A: Either clicking the button in the top right or using the keyboard shortcut (Cmd + Option + Control + M on OSX, Shift + Ctrl + Alt + M on Windows).

It looks like now the SERP feature is an on / off view by clicking the icon in your browser. (Or using the keyboard shortcuts)

I would caution against creating a tool to do what you're describing as you might end up violating Google's terms of use.  Instead, use a dedicated tool for monitoring rankings--like Moz's pro feature set--around a specific set of keywords that have value for you instead of each and every page on your site.  Chasing after the immediate effect of ranking and changes is akin to trying to precisely unravel Google's ranking algorithm, something Google very much doesn't want you to do.  Instead look at past performance of content (analytics, server logs, etc.) and whether or not it improves after changes.  The improvement is also subjective.  Maybe you get less users and sessions, but much higher conversions...

Within GWT you're going to want to look at Index Status https://www.google.com/webmasters/tools/index-status? and compare it with the number of pages in your sitemap(s).  This most likely isn't going to be an exact match as Google at times limits the amount it caches and indexes a site based on its own determination of page worthiness (high percentage of the page is duplicate content for example).  So look for a decent percentage of indexation versus exacting numbers.  Also, having pages that perform really well for you indexed and ranking well is more important that 100 that don't.

Ultimately the more precisely you try to deconstruct Google the more difficult things will be. Take old Ben's advice, "Let go..."

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Hi Miriam. Root domains are the first two extensions of a domain name, working right from left, so in the example www.google.com, the root domain is google.com. It's a handy metric because sometimes you get links from mobile versions of sites that are like m.google.com so by removing the third level (m, www, etc) you get a better idea of how many individual websites are linking to you or your competition. Like you've said, it's basically more websites linking to your competition.

Time to build varies! Some sites explode onto the web via viral content, product releases, huge funding, etc, but in your research you can likely get a decent idea of timeline by looking at dates on when various articles were written, how long a site's domain name has been registered, and their presence in archive.org's way back machine.

The Moz Learn center (http://moz.com/learn/seo) will definitely help you on your way.  Cheers!

Hi Fernando. EGOLs example still might work for you depending on how many people follow you, still I understand the differences so here's another method you can try: take the keywords you want to rank for and see what websites come up the most often for them. You can use the rank tracking tool here at Moz.com to do so, and with a pro account you could track up to 350. Next, collect the most frequently ranking domains and take a look at their home pages, sites, and stats. That should give you LOTS of ideas as to what you can do (and what DA and PA strength you might need) to rank for your target keywords.  Cheers!

As Monica mentions, this is questionable as to whether or not it'll be seen as content on your page, since it's embedded in an iFrame. Here's Google's take on it: "Pages that use frames or iframes display several URLs (one for each frame) within a single page. Google tries to associate framed content with the page containing the frames, but we don't guarantee that we will." From: https://support.google.com/webmasters/answer/34445.

There's not much of a worry about duplicate content with this practice, and many white hat, legitimate websites import comments and twitter feeds. The only cautions on penalties would be the standard, "avoid bad neighborhoods" or spammy social profiles in your comment stream.  Cheers!

If you're looking for fresher results, try the Fresh Web Explorer tool (http://freshwebexplorer.moz.com/).  Open Site Explorer derives most of it's value from looking at the history of a website: cumulative links, what goes into getting a site it's domain authority, domain trust, etc.  It's very useful for digging into how 3 or 4 competitors got to where they are now, and areas that you could target as well. That being the case its index update isn't as mission critical.

If you're trying to find information on your own site and it's brand new, you'll probably be better served by using the webmaster tools available at the engines for the first month or so. Can you expand on what type of results you're trying to achieve with the OSE and maybe I could give you more specific guidance or alternate methods / tools.  Cheers!

Hi Peter. It looks like the view all option is a parameter just as the page select ones are, i.e.

root: http://www.bestathire.co.uk/access
vs:    http://www.bestathire.co.uk/access/page:2
vs:    http://www.bestathire.co.uk/access/limit:9999   (view all)

In my opinion the page to set as canonical would be the first one: http://www.bestathire.co.uk/access if you decide to do anything as Google's first suggestion from their guide is, "Do nothing."    Still, setting the root as canonical could help with links though if you get users linking to pages further down the list, per their guide on that: https://support.google.com/webmasters/answer/139066?hl=en

"Consolidating link signals for the duplicate or similar content. It helps search engines to be able to consolidate the information they have for the individual URLs (such as links to them) on a single, preferred URL. This means that links from other sites to http://example.com/dresses/cocktail?gclid=ABCD get consolidated with links to http://www.example.com/dresses/green/greendress.html."

Cheers!

Yup. Take it with a pinch of salt though as he hasn't put together the full report on it. Rand's WBF on this very topic though is definitely worth the watch.  Cheers!

Hi Miguel. How recently did you make the switch?  The reason being, it takes Google some time to crawl all the changes, index, and then finally pass along old authority.  Here's an older Q&A that speaks to this: http://moz.com/community/q/how-long-for-authority-to-transfer-form-an-old-page-to-a-new-page-via-a-301-redirect-moz-pa-score-update. Especially Dr. Pete's answer of...

It can vary quite a bit. The page has to be recrawled/recached, which can take anywhere from hours to weeks, depending on how much authority the page has. That's usually the big delay. After that, Google may on occasion delay passing authority, but we don't have proof of that (there are just cases where it seems like they do).

If it's just a handful of pages, re-fetch them through Google Webmaster Tools. It never hurts to kick the crawlers.

Hopefully this helps you out.  Changing things back early on might cause even more delays, so it's better to stick with the change if it hasn't been very long at all.