Why isn't my homepage number #1 when searching my brand name?

[Orly-PP]

Hi! So we recently (a month ago) lunched a new website, we have great content that updates everyday, we're active on social platforms, and we did all that's possible, at the moment, when it comes to on site optimization (a web developer will join our team this month and help us fix all the rest). When I search for our brand name all our social profiles come up first, after them we have a few inner pages from our different news sections, but our homepage is somewhere in the 2nd search page... What may be the reason for that? Is it just a matter of time or is there a problem with our homepage I'm unable to find?

Thanks!

[SamuelScott]

Thanks for the question! I'm sure the community would love to help, but the question is a little vague. If it's possible, could you tell us your brand name and website URL? There are numerous issues that could be involved, so it'd be hard to help unless we can get more details.

[RyanPurkey]

The two or three main reasons I've ran into for sites not ranking for their own branded searches are...

1. The site has way too little content -- a couple of pages less than 200 characters per page.

2. The site is very new and in none of the Webmaster Tools

3. https://www.google.com/webmasters/tools

4. http://www.bing.com/toolbox/webmaster

5. https://webmaster.yandex.com/

6. Or the brand is a generic word that is reasonably competitive.

As Sam mentioned above, with more details the community can get you a much more definitive and nuanced answer.  Within your social profiles make sure you're linking back to your site and if your site has a physical location make sure to optimize via local search as well.

[Orly-PP]

Hello! Thanks for the help! I wasn't sure if I can publish the url here

our site url is - http://primepair.com brand name "primepair", there's a wiki page and some edu sites on the first page... I assume they'll be a difficult competitors for the #1 place...

We're on all the webmaster toold, excluding yandex, which I'll connect now.

[PeaSoupDigital]

The site's pretty new, so it may take some time. According to Moz, you have no backlinks to your site and a DA/PA of 1. Just keep up with what you're doing, build some decent links and you'll soon see the fruits of your labour.

Lewis

[Orly-PP]

Thank you Lewis!

[RangeMarketing]

100% agree. It's going to take some time. Right now Google doesn't really understand that term as a brand name and the search results are a bit wacky in my opinion. You shouldn't have a problem moving up.

The more backlinks you earn with 'primepair' as the anchor text, the better off you will be.

Good luck!

[Orly-PP]

You're the best Thanks!