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Hi there,

You should redirect any URLs with a trailing slash to the URLs with no trailing slashes. In addition, you have to make sure that you update the canonical tags as well. In this case, you will not have double URLs.

Ross

Hi there,

I would only keep  "Used Cubicles"  as your Title since you have an exact match domain.  Upon checking your competitors, I see that your competitor has more text on his inner page, you must expand your content on your home to outrank. The rule of thumb is to have 20-30% more text than your competitor. In addition to that, you might need to build more exact match anchor texts to the home page.

Ross

Hi there,

You need to build backlinks that have local queries in them.  For example, if you want to rank for personal injury lawyer NYC then you need to get some backlinks that will have keyword-rich anchor texts.  You can find more information on local SEO here  https://moz.com/local-search-ranking-factors

Ross

Yes, that's exactly what you want to do. Remove the keywords from meta tags, headings and on-page from your home page.

Ross

You need to look at the number of backlinks and unique referring domains since referring domains are more important than the number of backlinks. You should look into your Google Search Console as well. It is possible that Ahrefs does not see all your backlinks. You might rank your home page without having any keyword rich hyperlinks/anchor texts. You need to deoptimize your home page and build more links to the collection page to rank collection page .

Ross

Hi there,

Most likely your home page has more backlinks than your collection page. You need to check your backlink profile to see a clear picture of why it is happening.

Ross

You can learn more about this metric here moz.com/learn/seo/domain-authority

Ross

Hi there,

DA states for Domain Authority, which Moz is using to determine how good is your website.

Ross

Hi there,

In most cases, your home page has more SEO value due to the number of external links to pointing to it. It is normal that other websites are linking to your home page instead of linking to your inner pages. I would definitely include your keywords in the inner URL, but you should not make the URL very long.

Ross

Hi there,

Be sure to redirect all the URLs with trailing slash to the URLs with no trailing slash via 301 redirects. Also, you need to make sure that your canonical tags do not have trailing slashes. Make sure you update all the URLs across your site to no trailing slash, so Google can discover the new URLs faster.

Ross

Hi there,

Usually, a managed WordPress hosting means that the hosting company handles back-ups and some other administrative related tasks. I do not think you will see a huge SEO impact by choosing "managed WordPress" hosting over Cpanel hosting at this stage. I would go with shared Cpanel hosting if you are starting out with your own website.

Ross

Hi again,

Yes, that's is correct. Do not use the same anchor twice, but you still can use a partial match anchor text like " word + appliance repair Los Angeles" and link to your home page.

Ross

Hi there,

Upon checking your site I see that you have two versions of your site available:

www. Bilstonplumbingandheating.co.uk

Bilstonplumbingandheating.co.uk

You should get in touch with your hosting provider and ask them to set up 301 redirect on the server level.

You should redirect

https://www. Bilstonplumbingandheating.co.uk ->https://Bilstonplumbingandheating.co.uk

Ross

Hi there,

You still can rank your home page for "appliance repair", and your inner page for "appliance repair Los Angeles". However, I see that you are a local business that provides services only in Los Angeles. In that case, I would only use one page( home page) to rank for "appliance repair Los Angeles" and "appliance repair".  Make sure you have content on the home page about "appliance repair Los Angeles", Meta Tags, and some of your backlinks need to have "appliance repair Los Angeles" as an anchor text. Keep in mind, never repeat the anchor text. You should be able to rank one page for both terms.

Ross

Hi there,

Exactly what Natalie said, plus if your site is losing ranking then I would disavow spammy links too.

Ross

Hi there,

As you might know, do-follow links are passing more weight compare to no-follow, which means your DA can go down. I just do not think that Moz can explicitly say how they calculate their DA metric.

I hope this helps.

Hi there,

You can look into a paid plugin that allows you to create tags & assign them based on the keywords within your post.

Ross

Hi there,

The right answer is both. However, if you need to choose then I would go after backlinks.

Ross

Hi there,

Are you internally linking to all these pages that you want Moz to discover? It is possible that those pages are orphaned and they do not have any internal links pointing to them, so Moz cannot crawl them.

Ross

Hi there,

It looks like you are linking to the most important pages of your site from Navigational Menu and Footer which is good. I would update the anchor text "Register" to "Sabtino" in your footer since Sabtino is your Brand Name.

Ross

URIFdar