Are "appliance repair" and "appliance repair los angeles" consider the same keyword?

[VELV]

Hello,

I know that you can't optimize two pages for 1 keyword because Google will get confused and will rather prefer my competitor. But I can't get if it will consider "appliance repair" and "appliance repair los angeles" same keywords? The homepage of my website, https://www.ifixappliancesla.com, is optimized for "appliance repair", one of the inner pages is optimized for "appliance repair los angeles". None of them shows on the first page in local SERPs for any of those quires. I am wondering if this is because Google sees it as both pages are optimized for "appliance repair"?

[RossKernez]

Hi there,

You still can rank your home page for "appliance repair", and your inner page for "appliance repair Los Angeles". However, I see that you are a local business that provides services only in Los Angeles. In that case, I would only use one page( home page) to rank for "appliance repair Los Angeles" and "appliance repair".  Make sure you have content on the home page about "appliance repair Los Angeles", Meta Tags, and some of your backlinks need to have "appliance repair Los Angeles" as an anchor text. Keep in mind, never repeat the anchor text. You should be able to rank one page for both terms.

Ross

[VELV]

Hi Ross,

Thank you very much for your reply! You said, "some of your backlinks need to have "appliance repair Los Angeles" as an anchor text. Keep in mind, never repeat the anchor text." Could you please elaborate on this? Do you mean that I only can have one anchor "appliance repair Los Angeles" linking to my homepage within my entire website?

Thank you!

[RossKernez]

Hi again,

Yes, that's is correct. Do not use the same anchor twice, but you still can use a partial match anchor text like " word + appliance repair Los Angeles" and link to your home page.

Ross

[VELV]

Could you please let me know if this applies to the backlinks from third-party websites that I'm building?