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Hi there,

I do not think you should worry about spam score that much since this score was developed by a third-party tool and not by Google. Google does not want people to hide keywords via CSS, but I do not think that you can get a penalty if you do this on a single page only.

Ross

You are welcome!

Good luck.

Hi there,

I do not think you should go that granular on the URL structure unless you are planning to rank each child (folder) after the parent( main category). Also, Google will cut off some parts of the URL structure because it will be too long to show it in the SERPs.  In addition, I would have a separate URL structure for products because I want to have the exact match product name in your URL and I want users to see it.  Also, you should not forget about Google Analytics because with the long URL structure you will have a hard time going through metrics. That being said, I would make the URL structure in this way:

website.com/main-category

website.com/main-category/sub-category

website.com/main-category/sub-category/manufacture

Product URL

website.com/product/item-name ( manufacture name & product name )

Hi Andy,

Yes, that's exactly how I would do.  I would use the main category page as an index and link internally from that page to your subcategories with the exact match anchor texts of your targeted keywords.

Ross

Hi Andy,

That's a great question. I would keep the main categories as close as possible to the root domain.

My silo structure would look something like this:

webiste.com/washing-machines - Main category

webiste.com/washing-machines/safety-issues  - Subcategory

webiste.com/washing-machines/reviews - Subcategory

webiste.com/washing-machines/spares -Subcategory

webiste.com/washing-machines/buying - Subcategory

Ross

Hi there,

You need to build Tier 2 and Tier 3 links to your Tier 1 links, so your backlinks will get indexed faster.

Ross

Hi BELGHOUL,

Google treats all subdomains as a separate entity or separate sites.

Ross

Hi Saddle Oak,

You need to implement Product Schema Review.  Also, you can use https://search.google.com/structured-data/testing-tool/u/0/  to see what schema type has been implemented by your competitors.

Ross

Hi Eric,

You can try to add unique content to each page and request reindexing via GSC.

According to Imperva Incapsula Bot Traffic Report Ahrefs bot is the fastest commercial crawler which means it discovers links faster than other crawlers. I would not say that Moz bot is lazy, it just crawls the web at a slower rate.

It is possible that this happened by changing international targeting.  Also, check if Google had any algorithm updates at that time as well.

You should only use a disavow tool if you are losing traffic or got a penalty. The Disavow tool is working, but it takes time for Google to stop counting these links. As Paddy said, these links will always stay, you cannot remove them by disavowing them.

Well, there are many reasons why your competitors are outranking your site. You should keep building links to your domain to outrank him and make sure your site speed is the same as their sites. Also, get a RankMath Plugin instead of Yoast.

Do not use the Disavow tool unless you are losing traffic or you got a penalty.

I would not change the URL structure unless you have to do this.  Keep it short and clean.

I would definitely move your forum to a subdomain. Also, since your website is in EAT niche then have to be very careful about the content that people post on your forum. I am pretty sure that you are losing traffic bc of the health-related topics on your forum. These topics are not backed by any experts, but just random members.

If you have built these links recently then you might need to wait until they get crawled and indexed by MOZ.

You can create specific landing pages and target states, city or counties.

For example, if you want to rank in California for web design you should create something like this.

website.com/service/web-design/los-angeles

website.com/service/web-design/san-francisco

website.com/service/web-design/san-diego

Then you would try to rank each for " Web design company in Los Angeles"

I hope this helps

You need to build high-quality links across the whole domain, but not to a specific page.

Does that site have " - " in the domain name?