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Based on my experience I can tell you that you minimize the drops in traffic and visibility but you can not avoid it. There are many site migration types. It all depends on the nature of the changes that take place.

• Site location changes
• Platform changes
• Content changes
• Structural changes
• Design changes

Your case is a site location or domain migration. Google’s documentation mostly covers migrations with site location changes, which are categorized as follows:

• Site moves with URL changes
• Site moves without URL changes

First, need to prepare a migration plan. First of all, need to run an audit for your site, in my opinion, Screamingfrog or Raven Tool are the best options to perform this task.

• Site structure
• Content
• Internal Links
• Search Console, Google Analytics and Tag Manager

**_Split your move into smaller steps. _**I recommend initially moving just a piece of the site to test any effects on traffic and search indexing. After that, you can move the rest of your site all at once or in chunks. Also keep in mind that while moving just one section is a great way to test your move, it's not necessarily representative of a whole site move when it comes to search. The more pages that you move, the more likely you'll encounter additional problems to solve. Careful planning can minimize problems.

**Time your move to coincide with lower traffic **If your traffic is seasonal or dips on certain weekdays, it makes sense to move your site during traffic lulls. This lowers the impact of anything that breaks and also dedicates more of your server’s power to helping Googlebot update our index.

Expect temporary fluctuation  With any significant change to a site, you may experience ranking fluctuations while Google recrawls and re-indexes your site. As a general rule, a medium-sized website can take a few weeks for most pages to move in our index; larger sites can take longer. The speed at which Googlebot discover and process URLs largely depends on the number of URLs and your server speed. Submitting a sitemap can help make the discovery process quicker, and it's fine to move your site in sections. If it involves a URL change, you might consider an A/B test or trial run.

A quick tip that nobody will mention. Starts to build links to your new domain before the migration.

• Search Console Migration https://support.google.com/webmasters/answer/83106?hl=en
• Google Analytics Migration https://torpedogroup.com/blog/post/google-analytics-changing-domains

Regards and Good Luck

Ok, I made a quick test of your robot.txt file and looks fine, making HTTP status code test and shows me 200 code which is ok. Also, you need to make sure that your robot.txt file is accessible for the Moz crawler

• Remember to put your file is in the top-level directory of your web server.
• Also, check if your hosting provider is not blocking third-party crawlers (server level)

Here you can test the status code of your robot.txt file** https://httpstatus.io/ **If you're still having trouble this is the email of Moz help@moz.com

Also, you should check

• https://moz.com/learn/seo/robotstxt
• https://support.google.com/webmasters/answer/6062608?hl=en

Best of luck!

Mobile-first indexing means Google will predominantly use the mobile version of the content for indexing and ranking. Historically, the index primarily used the desktop version of a page's content when evaluating the relevance of a page to a user's query. Since the majority of users now access Google via a mobile device, the index will primarily use the mobile version of a page's content going forward. We aren't creating a separate mobile-first index. We continue to use only one index.

With mobile-first indexing, Googlebot primarily crawls and indexes pages with the smartphone agent. We will continue to show the URL that is the most appropriate to users (whether it's a desktop or mobile URL) in Search results.

if your site has separate desktop and mobile content, which means you have a dynamic serving or separate URLs (or m-dot) site, make sure you follow the best practices below to prepare for mobile-first indexing:

• Your mobile site should contain the same content as your desktop site. If your mobile site has less content than your desktop site, you should consider updating your mobile site so that its primary content is equivalent with your desktop site. This includes text, images (with alt-attributes), and videos in the usual crawlable and indexable formats.
• Structured data should be present on both versions of your site. Make sure URLs in the structured data on the mobile versions are updated to the mobile URLs. If you use Data Highlighter to provide structured data, regularly check the Data Highlighter dashboard for extraction errors.
• Metadata should be present on both versions of the site. Make sure that titles and meta descriptions are equivalent across both versions of your site.

So in your case, you are trying to keep the paradigm of the desktop first cutting the content for mobile. Probably you are trying to fit a desktop site into a mobile and that's probably your main error. I had the same issue in the past. So the best way to deal with that is very simple, literally, you need to starts with a blank paper to design your site starting for the mobile version. And that means images, content, graphics, call to actions and so on

Its very simple all depends on how you monetize your blog and how you can drive new traffic to your website.

By default migrate to Wordpress will require a dedicated hosting and some hours of maintenance a month and that means money. On the other hands, you will have more and better control over your site. You can apply some advanced SEO optimization

Such as schemas, site structure, performance and so on that eventually can generate or increase your income but keep in mind that the migration by itself will not produce any money.

Regards

Many digital marketers talk about a duplicate content penalty – but it's actually not a penalty. Google rewards unique content, it doesn't penalize duplicate content.

If you are planning to create new sections on your site with content that you already had. You don't have anything to worry as long you present that content in a way that helps users.

Let me give you a basic example let assume that you have 30 hotels websites for a specific area. I good way to promote content is to create a list of the best 10 hotels, the best things to do the best restaurants.

Probably you know what is TripAdvisor well TripAdvisor is just is a huge database of hotels, restaurant and business related to the tourism. They dynamically create content based on the user reviews. Such as the best thing to do, the best hotels in a specific area, cheap hotels and so on.

In that way, they create useful content based on the content that already have

Those pages that do not have Ads which actually is considered as a content are considered as low-value (thin content) pages and also those pages will consume part of your crawl budget. So let me explain my point.

Thin content
So what is thin content? Thin content is content that has little or no value to the user. Google considers doorway pages, low-quality affiliate pages, or simply pages with very little or no content as thin content pages. But don’t fall into the trap of just producing loads of very similar content: non-original pages, pages with scraped and duplicate content, are considered thin content pages too. On top of that, Google doesn’t like pages that are stuffed with keywords either. Google has gotten smarter and has learned to distinguish between valuable and low-quality content, especially since Google Panda.

So in your case, the pages with no Ads meet with the criteria_** content that has little or no value to the user. **_First, let's assume one thing, there is no manual of how to deal with your case.

1. Create content for those pages inviting them to register to your directory website If you have a problem with thin-content on your site, you can take steps to beef up its quality and meet your target audience’s needs. Consider some of the most commonly recommended SEO best practices for improving thin content.
2. Keep those pages away from Google until they have content. Remove unnecessary pages. Instead of letting a poorly performing page impact your SEO goals, take it down. Eliminate all duplicate and irrelevant pages. Scaling back and refocusing on quality can help brands identify and invest in more value-added topics.

Thin content is a barrier to SEO success, but you can easily remedy this incredibly common problem with a focus on quality over quantity. Before you publish any new content to your site, ask these questions: Does the content align with the chosen topic? Have we presented the information in an original way? Will it add value to our users?

Focus on your Taxonomies

Implementing categories and tags on your website is an important way to add structure to it. These taxonomies group content on a certain topic. When used properly, Google will understand the structure of your site better. Categories have a hierarchical structure. There can be subcategories within categories. Tags do not have a hierarchical structure. Think of it like this: categories are the table of contents of your website, and tags are the index.

Your category archives are more important than individual pages and posts. If you sell boxers and you optimize every product page, all those pages will compete for the term ‘boxers’. You should optimize them for their specific brand and model, and link them all to the ‘boxers’ category page. That way the category page can rank for ‘boxer’, while the product page can rank for more specific terms. This way, the category page prevents the individual pages from competing.

In your case, if you have a directory website and you promote dentists in Austin you should focus on that category page rather than focus on every single ad of each dentist

In that case, you can create some rules in your robot.txt file. All depends on the configuration of your site. Also, you need to check on your search console and your crawl budget.

As I mentioned all depends on your site. If you deal with 10 new users per day, just take it easy, config your robot.txt file in the other hand if you deal with 1000 or 10000 users, in that case, you will need to think in a better solution.

The first idea that comes to my mind is to create a script on javascript who evaluate some parameters on those pages and if meet the parameters (do not add the tag) if not **(add the tag) **

Well, if those pages do not have any value your best choice is add the no-index tag, I mean if they don't answer any question and aren't useful they will consume your crawl budget. Thin content can be identified as low-quality pages that add little to no value to the reader. Examples of thin content include duplicate pages, automatically generated content or doorway pages.

Google tries to provide the best results that match the search intent of the user. If you want to rank high, you have to convince Google that you’re answering the question of the user. This isn’t possible if you’re not willing to write extensively on the topic you like to rank for. Thin content rarely qualifies for Google as the best result. As a minimum, Google has to know what your page is about to know if it should display your result to the user. So try to write enjoyable, informative copy, to make Google, but first an foremost, your users happy.

How to Determine if a Page is "Low Quality"
https://moz.com/blog/low-quality-pages

What is Thin Content and Why is it Bad for SEO?
https://www.custard.co.uk/thin-content/

How to Turn Low-Value Content Into Neatly
https://moz.com/blog/low-value-content-next-level

Now is a good idea to familiarize yourself with Google’s Quality Guidelines. Think long and hard about whether you may be doing this, intentionally or accidentally.

You’re probably not straight-up spamming people, but you could do better.
the golden rule to identify if your page needs the no- index tag or not, is very simple
“Does this add value for your visitors?” Well, does it?

Also, check what Google says about it** "Thin content with little or no added value"**
https://www.youtube.com/watch?v=w3-obcXkyA4

IN SUMMARY, Adding the no-index tag to unuseful pages will not hurt your site

Hope this info helps you with your question.

 

Really weird you are right it shows a country flag (Rumania) but your code is fine

I have the same question, I want to hear any feedback. I have been spending a lot of money on courses which are not what they pretend to be. I can say just the 10% are really useful.

Hi

I made some test comparing the new Link-Explorer vs other tools, I made a quick test and the results are impressive if you compared with the old Open-Site Explorer.

For the test, I had evaluated a site and linking domains

• Semrush > 12
• Moz > 223
• Ahrefs > 233
• Majestic SEO > 159

The results of the new Link-Explorer is equivalent to Ahrefs. It beat it to Semrush and Majestic with a big Margin.

According to Statista, the average CTR for paid search in e-commerce is a mere 2.69% ( _Average clickthrough rate (CTR) in Google AdWords - USA  between August 2017 and January 2018 ) _That’s the equivalent of being eternally ranked immediately below position five.

In my opinion SEO for products, descriptions bring up a host of difficult questions

• Which keywords should you target?
• What’s the perfect description length?
• Should you write for engines or people?
• Where and how often should you use keywords?

Getting the answers right is essential. Here’s how I do it

• Write for Buyers, Not Bots
• Major on Benefits (Include Features)
• Target the Right SEO Product Keywords
• Let Buyer “Awareness” Drive Your PDP Length
• Create Unique SEO Product Descriptions for Each PDP

When writing your descriptions, always ask yourself:

**Does this help the online buyer? Does it inform them, enlighten them, and, ultimately, help them make a purchase decision? **If you start from square one using this approach, you’re already on the ideal path to writing amazing product descriptions for SEO.

1. Write for Buyers, Not Bots

The number one rule for good SEO any time, anywhere, is to write for people first … not the search engine web crawlers.Here’s why: what’s good for your audience is good for search engines, because their main concern is usability.

The whole point of search is to help users find exactly what they’re looking for. If your product descriptions align with this goal, you’re going to please Google and rank well.

2. Major on Benefits (Include Features)

You cannot write an informative, accurate description of a product unless you understand that product inside-out. Vague knowledge of a product will lead to an equally vague description, one that is unhelpful for your online buyers as well as the search engines.

3. Target the Right SEO Product Keywords

Your job of correctly optimizing SEO for product descriptions must include using the right keywords. This will help search engines understand your pages, which will help internet searchers find what you’re selling.

So, how do you find the right keywords, and how do you use them strategically?

It’s all about narrowing down to the right phrase, and it all starts with a solid keyword tool. SEMrush is a great option, as is KWFinder or Moz Keyword Explorer. These tools let you research specific keywords and give you valuable data about factors like:

• Search volume (how many people are searching for a given keyword)
• Keyword difficulty (how hard it will be to rank for a given keyword)
• Related terms you can potentially use in your content (e.g., longtail keywords)

4. Let Buyer “Awareness” Drive Your PDP Length

Your process of optimizing SEO for product descriptions also needs to include writing at the right length for good search engine results. Unfortunately, there is no set length that works for every product. Instead, best practices demand that you base the length of your descriptions on what your audience needs.

5. Create Unique SEO Product Descriptions for Each PDP

Another must for good SEO is to avoid duplicate content at all costs.
In general, creating similar descriptions for all the products in your online store can cause problems for search engines trying to index your pages.

** IN SUMMARY**

SEO for Product Takes Work … But It’s Worth It
There’s no doubt about it: SEO for product descriptions can be tricky.

The key is to think of the online buyer’s information needs first and foremost. Then, follow the best practices to make sure your product description SEO skills will net the attention of search engines.

That’s the simple rule of thumb for writing winning product descriptions that do their job without a hitch.

Hopes this info will help you
Regards

1. Get a Home that doesn't rank is not a great idea, so forget it.
2. You can manage your homepage as you prefer as long you know what are you doing, there tons of single products websites who have a good SEO, or there are tons of blogs that use the homepage as Lead Generation page (Basically is a landing page focused on generating form registration)

• https://backlinko.com/ ------> Blog with a Landing on the Home
• https://www.phen375.com/ ------> Single Product Product Website

So the main question that you need to respond is what is your main goal?

• Are you trying to promote this product seasonally?
• In this a single product website or a complete store?
• No matter how are you going to deal with your home (usually home is expected to be a brand page) the main concern should be how are you going to deal with your taxonomies

Probably has some penalty? what is the situation is this a new client with no visibility, or an actual client who almost disappear from Google.

A Google penalty is a punishment against a website whose content conflicts with the marketing practices enforced by Google. This penalty can come as a result of an update to Google's ranking algorithm, or a manual review that suggests a web page used "black hat" SEO tactics.

Recently Google made an update to the algorithm so you will need to check it is affecting that website.

As I see you have some really good links but most important you have really good anchor text

• artificial intelligence
• artificial intelligence 101: how to get started

One of those anchor text is your Headline / Title which according to Adam White is the most valuable backlink type

If you want to understand how important are the anchor texts on your backlinks please read this articles The Single Best Anchor Text for SEO That No One Is Talking About

can you explain better your answer please in order to give a better help, please

Well, the post that you are using as a reference makes sense if you have a website running and one of your pages is getting traffic and you don't know how to deal with a URL error.

1. If your page is ranking on the first page of SERP
2. you have 100 backlinks pointing to your page
3. 2000 user coming every day.

Well, in that case, you will need to evaluate which tactics can give you a better result.

• Option - 1   Keep the URL as its right now.
• Option - 2   Replace it with a new one.

You will need to know if your new URL will help to rank for new keywords or put you in a better place in the SERP, also how is performing your competition for that specific keyword, what about the anchor text of your external and internal links.

So you make an analysis to see it is worth the risk. Usually SEO expert deal with URL updates adding value to the page, adding content, graphics, images, text. But as I see that is not your case

In the other hands, if you have just an article, I mean a simple article with a few visitors. Probably you want to rank it, but it has no external links, no traffic at all or insignificant traffic and has a low DA. Well, in that case, forget what I told and simple change the URL and stop worrying about it

If you have different content/pages oriented for different regions, yes you need to implement

did you made the test with **www.google.com/ncr **Google NCR (No Country Redirection)

You just need to disavow them on Search Console