Focus
What you’re saying with a slider is basically: “I really don’t know which product or picture I should put on display on my homepage, so I’ll just grab 10 of them!” In that case, you really need to add focus. If you don’t know what to choose, how would your visitors or clients?
You should know what your own business is about and what product or picture deserves that front page spotlight.
By focusing on the right (static) image or message, you will give people a far better feel of your business, and you as a person, than a slider ever could. Not in the least because sliders, as we’ve said twice now, are simply ignored in most cases. And a message that’s ignored hardly ever comes across (notice the sarcasm).
SEO and Conversion Rate Optimization
There is another reason why we recommend against sliders. Sliders push down your main content, plain and simple. In fact, most sliders we encounter in our consultancy these days, are big enough to fill out any screen. This means the content won’t even be visible above the fold. And this backfires on your SEO efforts, which we’ve already shown through the article linked in the list of findings above.
There’s not a CRO expert that will disagree with us on this: sliders kill your conversions. So simply having a slider on your website, will get you less sales than without that slider! If that’s not a deal breaker, I seriously don’t know what is.
Just combine the two and realize what a monstrosity the slider actually is. It kills your rankings and your conversions!