Welcome to the Q&A Forum

Gaston is right, Great answer Gaston

ANSWER  Yes, your home page will be the parent of all 2nd-level pages and any other page no matter the level

Your site needs a certain structure. Otherwise, it’ll just be a collection of pages and blog posts. Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is less important

Structuring your website is crucial for both usability and findability. A lot of sites lack a decent structure to guide visitors to the product they’re looking for. Apart from that, having a clear site structure leads to better understanding of your site by Google

The structure of your site should be like a pyramid. On the top of the pyramid is your homepage, and underneath the homepage a number of category pages. For larger sites, you should make subcategories or custom taxonomies (more on that later). Within the categories and subcategories, you will have a number of blog posts, pages or product pages.

If you’ve not yet divided the blog posts or product pages on your site into a number of categories, you should definitely do so Make sure to add these categories to the main menu of your site.

Your linking structure is of great importance. Each page in the top of a pyramid should link to its subpages. And vice versa, all the subpages should link back to the pages on top of the pyramid.

Dont worrie Matt is ok

Also you should consider some
Opt-in option in your website to create leads (popup with "get your free consultation" or Discount just today) to main goal will be optimize your conversion rate, remember is better optimize the traffic that you already have instead of reach new traffic (also is better for your SEO.

Which are the best tools for link building?
I know this look like a simple question, but when you research about it, there's too many information, too many app claiming be the best tool for that, There's millions of "gurus". So there is too many noice.

So I want to hear real opinions with pros and cons

“keyword density, in general, is something I wouldn’t focus on. Search engines have kind of moved on from there.” John Mueller, Google 2014

• https://www.youtube.com/watch?v=Rk4qgQdp2UA ---> Check this video from Google
• https://www.hobo-web.co.uk/keyword-density-seo-myth/

If you want to check the optimization level for a keyword go **on-page-grader **

Despite what many SEO Tools would indicate, the short answer to this is, in my experience, there is no IDEAL %. There is no one-size-fits-all optimal ‘keyword density’ percentage anybody has ever demonstrated had direct positive ranking improvement in a public arena.

I certainly do not believe there is a particular percent of keywords in words of text to get a page to number 1 in Google. While the key to success in many niches is often simple SEO, search engines are not that easy to fool in 2018.

I write natural page copy which is always focused on the key phrases and related key phrases. I never calculate density in order to identify the best % – there are way too many other things to work on. I have looked at this, a long time ago.

IN SUMMARY

• it's an outdated concept from the paleolithic era of search engines
• add your keyword to your title, headline and meta tags and that s all and please forget about it
• focus on a relevant task such as schemas, internal linking, site performance, link-building, amp and the most important focus on creating a good content/copy rather than focus on that. Even if you are not a blogger or publisher and you are a small business owner hire a good writer who can create the copy for your homepage that really converts (1500 words) and forget about keyword density

That is how your content is going to look like

• **Main Keyword **
• **Keyword Related --Service 1 **
• Keyword Related --Service 2
• **Keyword Related -- Services Areas **
• Keyword Related -- FAQ

Hope this info will help you
Regards

Feefo can handles using schema. There are three key methods to mark-up the content:

1. Using service reviews against Organization schema
2. Using product reviews against Product schema
3. Using Local Business schema for individual retail stores

But you will need to use the API and On-Page Integration. to get the integration that you want

I always love to read your answer, Miriam Ellis

Send you an Inbox hope it help you

Thanks, Martijn Scheijbeler and Gaston Riera

At this moment I use Moz and Semrush. But taking your advice, I will give a chance to Majestic SEO and Ahrefs.

useful links

https://support.feefo.com/support/solutions/articles/8000040941-customisable-integration-reviews-api

https://support.feefo.com/support/solutions/articles/8000042161-on-page-integration-full-integration-

all depends on what you have, I mean if you want to rank a domain from scratch could take a couple of months if your subdomain has relevant links maybe you should use it if not use then new domain will require the same time and effors.

I have a similar problem, if I make a comment on the blog I receive the Most Point automatically, but in the Q&A seems is does not work.

I have two weeks posting or trying to resolve other members question and then I realize that all was waste of time. In some cases I recive some points 3 or 4 days after, but Im not sure the reason. (maybe some one gave me a thumb up, some mark as a good answer one of my answer). But the point is that the system does not work correctly.

Thank you, very interesting post

Does paid search get more traffic compared to organic search now? depends on your budget and your ROI, the faster way to get traffic is paid search if you select this option you need to think about Optimization, Optimization and again Optimization, optimize ads, keywords, ads groups, audience, landing pages etc. This is the key, between a successful campaign and simply burn your money.

These resources are really useful for that

• https://conversionxl.com/blog/
• https://unbounce.com/es/blog/
• https://blog.optimizely.com/

But trust me a Good Outreach campaign can boost your sale and audience in a way that PPC can not do. "Justin Howard" the founder of Sprout spent a year making guest posting even before he launch his website and get 50K subscribers just with outreachh.

So there is no right way all depends on your strategy.

Maybe you should migrate your reviews platform. (I don't know the details is just an advice) there is a lot of good services, tools, and plugins that can help you to collect reviews in your website using the API of Google my Business

Hi, I Hope this answer help you

If you want a basic widget just for Google
http://www.googlereviewwidget.com/
https://richplugins.com/google-reviews-pro-wordpress-plugin
https://wordpress.org/plugins/google-places-reviews/

For a premium with option to use reviews of Facebook, Yelp, Facebook ect
https://wordimpress.com/plugins/business-reviews-bundle/
https://richplugins.com/google-reviews-pro-wordpress-plugin
https://reviewsonmywebsite.com/

Sorry my mistake I misunderstood your question

- what is happening/how did those urls get added to my friends domain?
probably the site was hacked, in my case I had some issues like this one,
caused for malicious scripts,on non official themes or plugins.

- how do we get rid of them?
Go to your Search Console > Google Index > Remove URLs

Just in case you dont know how to do it
https://www.youtube.com/watch?v=Ao6nuhGkI1k

Hi @Logan Ray your answer is by far the most clear and simple answer that I ever heard of 
What to do with the homepage from the perspective of seo?

Good for you